An advertiser's information pack provides marketing products available from advertisers like ITV to help clients engage consumers. ITV experts help plan campaigns across mediums like TV, online, and print to gain maximum reach at low cost. Advertisers choose spots varying from 5-120 seconds and target specific regions to reach their desired consumers. Research agencies like Mustard Research help clients create effective products and services through market research, qualitative research, quantitative research, and consultancy services.

1. Access to music

2. Advertiser's Information Pack
An Advertiser’s Information Pack is a device that advertisers give to their clients (eg manufacturers)
showing what marketing products are available to them so they can engage with a maximum amount of
consumers. For example on ITV’s website (https://www.itvmedia.co.uk/advertising-on-itv) it says:
Bring your brand to life and engage with millions of viewers through ITV’s exciting and innovative
advertising options.
Our experts will help you plan your campaign across one or more of our mediums, both on-air and
off-air, so that you gain maximum reach at minimum cost and an exceptional return on investment
The website identifies the different advertising products, from ITV, that are available to the client, for
example: AIRTIME:The adverts broadcast in the commercial breaks on ITV are called ‘spots’ and vary in
length from 5 seconds to 120 seconds (averaging about 30).
Advertisers choose where they want the advert to be shown due to ITV’s Unique Selling Point (USP)
which is that they let advertisers target the specific consumers consumers they want to because of their
regional broadcasting.

3. Advertiser’s information
This is how much the 30 second advert can cost in the TV channel FOX.
This advert would be played in greater manchester because the college is in
manchester.
The time would mostly be daytime

4. Research Agencies
The research agency im looking at is called mustard research, mustard research is a company that claims
to know what is best for their clients, it make sure that their clients save and make money instead of losing
it and helps clients create the right products and services for the right clients.
According to AQR (The Association for Qualatitive Research) https://www.aqr.org.uk/glossary/market-
research-agency a research agency is:
A company offering market research services to clients, comprising a group of researchers and an
administrative infrastructure. An agency may offer qualitative research, quantitative research, or both,
increasingly supplemented by consultancy services, workshop facilitation and so on. Agencies vary in size
from one or two individuals to several hundred people, though qualitative specialist agencies tend to be at
the smaller end of this range.