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Bare Essentials - A practical guide to building a lean Startup - Karthik Ramanujam is currently Digital Sales & MD, CricHQ

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“Bare Essentials – A Practical Guide to Building a Lean Startup”, was followed with an extended Q & A session. Background: The 'Lean Startup' term was popularized by entrepreneur Eric Reis on his blog “Startup Lessons Learned” and in his 2011 best selling book - ”The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”. From last week’s talk and discussion, here are the key Lounge47 takeaways: 1) Lean Startup philosophy prescribes “experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional upfront big design” 2) Rather than develop a conventional business plan, build a business model after executing key steps - a. Develop hypotheses b. Test hypotheses by getting feedback from potential users, purchasers and partners c. Develop product “iteratively and incrementally with minimum waste of resources”, including time. Basically, Build, Measure & Learn quickly 3) Lean Startup founders discuss their ideas and seek feedback rather than operate in secrecy or “stealth mode” 4) Popular terms - MVP (Minimum Viable Product): a minimum version of product that “cuts the fat, not the essence”; Pivot (a sudden shift in strategy) affecting any and all critical moving parts of the business.
The Lean Startup is more a mindset and approach – there is no recipe book and founders have to make judgment calls for their Startups. The Q&A addressed such specific issues.

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Bare Essentials - A practical guide to building a lean Startup - Karthik Ramanujam is currently Digital Sales & MD, CricHQ

  1. 1. The Bare Essentials Of “A LEAN STARTUP” Karthik Ramanujam
  2. 2. These are my personal opinions on the subject and in no way represent that of any of my past/current/future employer
  3. 3. Origin The Lean Methodology teaches you how to drive a company - how to steer, when to turn, and when to persevere - and grow a business with maximum acceleration. It is a principled approach to new product development. It is based on the principles of lean production, a manufacturing methodology that values a business' ability to change quickly
  4. 4. So why do startups fail? 1. Building a wrong product 2. Run out of Cash? 3. Not being able to build the right team 4. Lack of unique value propositions – Get Out Competed! 5. Pricing/ Costing issues - “Go to Market Strategy”
  5. 5. Why do startups fail? 6. Poor Product 7. No Business Plan 8. Poor Marketing 9. Ignoring Customers 10. A Completely mis-timed product
  6. 6. ..and a whole lotta other reasons 11. Lack of persistence 12. Disharmony on the team/investors 13. Failing to pivot/change direction 14. No mentors or advisers 15. CEO / Founder(s) unable to make decisions
  7. 7. Hang on. That's not all! 16. Out of control growth 17. Poor accounting controls 18. Not enough cash cushion 19. Operational ineptitude 20. Obscure or marginal niche
  8. 8. Now try this Validated learning as a measure of progress
  9. 9. The Hypothesis
  10. 10. What lean startups do differently?
  11. 11. You can’t argue with Validation! Quotes: Wait. That is an assumption. We need to validate that Look at the board. Look at what we learned. You can't argue with validation.
  12. 12. Define it! 1. Validated learning as a measure of progress, because it favors experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. 2. Although the methodology is just a few years old, its concepts—such as “minimum viable product” and “pivoting”—have quickly taken root in the start-up world, and business schools have already begun adapting their curricula to teach them.
  13. 13. Must Reads Rob Fitzpatrick

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