This case study highlights how a major, multi-national grocer used in-store testing at their various locations to gather valuable demographic data and discover regional preference differences.

1. Case Study
In-Store Testing

2. What is In-Store Testing?
- Consumers complete product
evaluations in-store.
- A customer may complete a
test in an in-store testing
area, or even while browsing
the aisles for your products.

3. Why Use In-Store Testing?
- Collect meaningful data at the most pivotal point in
the consumer journey – the purchasing decision.
- Engage consumers with your product and elevates
their brand experience.
- Easy data collection on readily available tablets or
smartphones – consumers can even use their own.

4. Compusense Cloud for
In-Store Testing
With Compusense Cloud you can…
- Gather product information from real consumers
who shop at your store
– a very important demographic!
- Save time and testing resources by administering the
same tests on multiple locations.
- Gain quality insights on a limited budget.
- Discover regional preference differences in your
products.

5. Case Study
Objective
A large, multinational
supermarket chain wanted a
way to collect data on food
products inside their stores
at multiple locations.

6. Case Study
Challenge
The client needed their in-
store testing process to be
fast, efficient and require
minimal skill to administer,
but still gather meaningful
data at their many
locations.

7. Case Study
Implementation
- Consumers completed
tests on tablets after
tasting the samples in-
store.
- Test moderators tracked
how many sample sets
were collected on each
device.

8. Case Study
Results
- Discovered regional differences in their products.
- Gathered valuable qualitative feedback from the
face-to-face interactions with their customers.
- Bolstered consumer engagement – demonstrated to
their customers that they come first and their
opinions matter!

9. Contact Us
compusense.com
+1 519 836 9993 – Worldwide
1 800 367 6666 – Toll free in North America
info@compusense.com
To learn more about In-Store Testing with
Compusense, please get in touch!