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Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Internet of Cars
- Technologies & Tre...
ABOUT ME
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Technology Professional with...
Connected Car?
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Connected Car: Networking Options
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Car...
Connected Car: Growth Drivers
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Connected Car: Growth Drivers
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Connected Car: Growth Drivers
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Connected Car: Two Major Players
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
•OEM...
Connected Car: Revenue Flows
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Although...
Connected Car: Benefits per user per year
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshab...
Connected Car: Revenue Potential
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Sour...
Connected Car: Revenue Potential
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Sour...
Connected Car: Connected Services
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Sou...
Connected Car: Connected Services
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Sou...
Connected Car: Convenience, what consumers want?
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/...
Connected Car: Usecases (SW Recall Summary)
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harsh...
Connected Infotainment: Cognitive & Predictive
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/ha...
Connected Infotainment: Predictive System
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Connected Infotainment: Cognitive System
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshaba...
Connected Car: Convenience
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Connected Car: Insurance Telematics
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
A Remote Control Car?
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Internet connec...
Ever so Intelligent Car
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Connected Car: Impact of distractions?
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagu...
Connected Car: Security Impact
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Connec...
What are the Consumers Preferences?
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
What are the Consumers Preferences?
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
Evolution of Ground transportation system
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshab...
From Connected Car to an Autonomous Car
Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabag...
Autonomous Cars
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Autonomous Cars in India?
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Really?
Opportunities
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Parking Management – De...
Internet of Cars
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THANK YOU
For your
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IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

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Last Week’s session - “IoT – Connected Car – Technology Trends & Opportunities” covered a trending topic that promises to disrupt the transportation industry, as we know it. Here are the key Lounge47 takeaways:

1. Connected Cars are vehicles that use any from a range of communication technologies to communicate a) with the driver b) with other cars on the road (vehicle-to-vehicle (V2V)) c) road infrastructure (vehicle-to-infrastructure (V2I)) and d) the “Cloud” 2. Status today? a) Only a fraction of future automated and connected vehicle technologies are available today b) Although individual aspects of the connected driving experience are established the integrated whole is not c) The public today only enjoys up to level 2 on a 5 level scale of 0 to full automation. Level 4 vehicles are however being tested 3. 2014 milestones: a) Google and Apple target the car dashboard with 'Android Auto' and 'Carplay' platforms b) Google makes autonomous cars real with its self driving car d) Automotive companies begin to take customer data protection seriously e) Vehicle-to-Vehicle (V2V) technology gets the regulatory nod 4. Questions: Is the car the new Tech battleground? Will there be an Apple car? What business models will prevail? Are Uber-like companies preparing the market for the self-driving car? Would Self-driving cars make owning a car a thing of the past? 5. Benefits: a) Savings in terms of increased people productivity b) reduced gasoline usage due to efficient driving c) reduced road infrastructure maintenance d) Increased safety 6. Challenges: a) Developing a UI/UX that minimizes driver distraction b) Customer Data security c) In-car and remote cyber crime d) Liability – where does it sit? 7.Opportunities: a) In-car data that could serve consumers, drivers themselves, marketers, hardware manufactures, car companies and insurance companies b) Aftermarket solutions c) IoT products & solutions. 47b market today set to grow to 270b USD by 2020. Revenue potential per connected car estimated to be 1400 USD/vehicle/year 8. Opportunities in India: The Indian market will take time to mature. In the short-term: a) Parking Management b) Connected Infrastructure (e.g. smart cities) c) Insurance – Usage Based Insurance, driving pattern monitoring & support d) Radio Taxi Service – e.g. Ola, Uber e) Transportation as a Service – Personal mobility, Goods mobility f) Service Stations - cloud-based diagnostics & preventive care g) Battery technologies – Charging stations offer opportunities. In summary - realization of the Connected Car vision and the benefits it brings hinges not on the technology challenges but on whether it will win consumer acceptance and trust.
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Published in: Automotive
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IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Robert Bosch

  1. 1. Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur Internet of Cars - Technologies & Trends
  2. 2. ABOUT ME Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur Technology Professional with ~15 years of experience in the industry Currently, a Group Head for the Infotainment & Telematics platform at Robert Bosch Previously, had stints with Symphony Teleca as a Solutions Manager, APAC Technical Architect at Samsung Technical Lead at ST- Ericsson
  3. 3. Connected Car? Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
  4. 4. Connected Car: Networking Options Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur Car-to-car Increased safety as vehicles can communicate with each other and inform on dangerous situations such as wet roads, ice, accidents, etc. Car-to-OEM and/or services Remote diagnosis & repair (e.g. for software/firmware updates) Valuable data for OEMs, app developers, Mobile Service Providers Car-to-enterprise New business opportunities to existing and future automotive players, from gas stations, car park operators, to music streaming, navigation, insurance providers and new web services Car-to-x-connectivity Communication with any Internet capable device Car-to-infrastructure Traffic, red lights, paying tolls, etc.
  5. 5. Connected Car: Growth Drivers Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
  6. 6. Connected Car: Growth Drivers Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
  7. 7. Connected Car: Growth Drivers Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
  8. 8. Connected Car: Two Major Players Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur •OEMs and MNOs have radically different heritages and different approaches •The success of the Connected Car requires mobile network operators (MNOs), and automotive OEMs to work in harmony
  9. 9. Connected Car: Revenue Flows Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur Although individual aspects of the connected driving experience are reasonably well- established, the integrated whole is not
  10. 10. Connected Car: Benefits per user per year Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur Source: Cisco
  11. 11. Connected Car: Revenue Potential Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur Source: Cisco
  12. 12. Connected Car: Revenue Potential Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur Source: Machina Research
  13. 13. Connected Car: Connected Services Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur Source: Cisco
  14. 14. Connected Car: Connected Services Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur Source: Cisco
  15. 15. Connected Car: Convenience, what consumers want? Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
  16. 16. Connected Car: Usecases (SW Recall Summary) Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur Year OEM Vehicle Issue Units 2007-2008 Honda Minivans Brake software 344,000 2014 Jeep Cherokee Electrical spikes in central body software 4,500 2013 Chrysler Minivans Airbag SW N/A 2013 Dodge RAM 1500 Stability control SW 46,000 2013 Ford LEVs SW update to improve fuel efficiency 50,000 2013 Ford Escape Cooling system software All 2012 Buick LaCrosse Brake SW 1,300 2012 Volvo S60 Fuel pump SW 7,600 2012 Honda Fit Stability assist system SW 44,000 2011 - 2013 Chrysler Various Head restraint system software 500,000 2011 Cadillac SRX Airbag SW glitch 50,500 2011 Buick LaCrosse Electronic climate control SW 10,000 2011 Nissan Leaf Faulty SW 5,500 2011 Ford Pickups Integrated diagnostic system glitch 8,000 2010 Toyota Prius Brake control system SW 500,000 2006 - 2010 Toyota Various Acceleration issues 5,600,000 2005 - 2010 Honda Accord, CRV, Element Automatic transmission SW 2,500,000 2009 Cadillas CTS Passenger sensing system SW 12,660 2008 VW Passat Engine control SW 6,500 2006 Jeep Commander Automatic transmission SW 24,500 2005 Toyota Prius SW problem causes car to stall or shut down 160,000 Lower Warranty Costs Collection of real-time data, remote software updates, early detection of quality issues Better understanding of a vehicle’s lifetime performance Remote diagnostics & predictive maintenance will reduce warranty costs Cisco has estimated 10% lower cost to service vehicles, including warranty savings Source: GM, Citi Research
  17. 17. Connected Infotainment: Cognitive & Predictive Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
  18. 18. Connected Infotainment: Predictive System Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
  19. 19. Connected Infotainment: Cognitive System Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
  20. 20. Connected Car: Convenience Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
  21. 21. Connected Car: Insurance Telematics Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
  22. 22. A Remote Control Car? Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur Internet connectivity enables remote monitoring and limited control of the vehicle. Safety interlocks disable remote control functions while car is in motion. Source: Tesla Motors Tesla Model S -- REST API Vehicle Status Is mobile access enabled Charge state Climate controls state Driving state and location GUI settings (preferences) Vehicle state [Doors open Vehicle Control Commands Open charge port door Set charge mode to standard Set charge mode to max-range Set charge limit to X % Start charge Stop charge Flash lights Honk horn Lock doors Unlock doors Sun roof control [open / close / vent] Set AC target temperature Start AC Stop AC
  23. 23. Ever so Intelligent Car Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
  24. 24. Connected Car: Impact of distractions? Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur UX is the key:  To consumer adoption of connected services  Safe usage of services
  25. 25. Connected Car: Security Impact Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur Connection •Secure •Seamless •Reliable •Fast
  26. 26. What are the Consumers Preferences? Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
  27. 27. What are the Consumers Preferences? Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
  28. 28. Evolution of Ground transportation system Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
  29. 29. From Connected Car to an Autonomous Car Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur Self-driving cars, with artificial intelligence, in which there will be no driver involvement Car manufacturers are not yet equipped to drive this transformation - A lucrative opportunity for ICT companies to work with automobile manufacturers to transform the industry Car manufacturers put in a Billion vehicles in the 20th Century and the second Billion is expected by 2033 – Huge opportunity for all
  30. 30. Autonomous Cars Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur
  31. 31. Autonomous Cars in India? Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur Really?
  32. 32. Opportunities Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur Parking Management – Demand/Supply Aggregation Connected Infrastructure – Smart roads, Smart/connected traffic lights, … Insurance – Usage Based Insurance, driving pattern monitoring & support Radio Taxi Service – Ola, TFS, Uber have made an entry. Are there any pain areas that they have failed to address? Are there are gaps (technology/geography/ etc) that they have left? Can Demand/Supply be efficiently managed? Transportation as a Service – Personal mobility, Goods mobility – ZipCar, ZoomCar, Car2go, GoGet, GetAround, WhipCar, B2C/B2B usecases - Courier (DHL, Bluedart), Foodpanda, etc Service Stations - cloud-based diagnostics & preventive care, Gauge health (used cars) Battery technologies – Charging stations, Optimized charge, B2C/B2B usecases
  33. 33. Internet of Cars Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur THANK YOU For your patience Any Questions?

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