1. Polaris Days / Zodiac Days
STOREFRONT EVENTS
• 2250 Store Events!
• 100,000 Consumer Mailers
• Enhanced merchandising kits

2. » Rebate structure based on LAAP pricing
» No More Tiers…All or Nothing!
» Drive Sell-Through!
2015 Consumer Rebates
New Rebate Program

3. BONUS Consumer Rebates
MAY 29 – JULY 5, 2015
• Online Banner Ads Start June 1
• Can be advertised and in conjunction with ZD?PD
• Digital Flyers Available to Print
• External Bulletin Sent Thursday, May 28

4. Web Campaigns
20M MILLION IMPRESSIONS
Largest Consumer Ad Spend in the Industry!
Total
Impressions
20,717,797
Total
Clicks
109,477
Total
Conversions
9,788

5. Extended Warranty Program
In-Store Exclusive
» 1 Year Extended Warranty on Select Cleaners
» 4WD Robtic Cleaners – From 2 Yrs. To 3 Yrs.
» Polaris 3900 Sport – From 1 Yr. to 2 Yrs.
» Promotes In-Store Sales