Successfully reported this slideshow.

DERVİŞ DEMİR GOOGLE

567 views

Published on

Google strategy and Google bought YouTube

Published in: Education, Technology, Business
  • Be the first to comment

  • Be the first to like this

DERVİŞ DEMİR GOOGLE

  1. 1. STRATEGIC ANALYSIS ANDGOOGLE BOUGHT YOUTUBE
  2. 2. "Googles mission is to organise the worldsinformation and make it universally accessible and useful"
  3. 3.  Gmail  Google Chat Blogger  Google Calendar Picasa  Google Reader YouTube  Google Apps Google Search  Google Groups Google Sites  Google Maps Google Video  Google Earth Google Buzz  Google Wave Google Docs  Google Chrome
  4. 4. S WTRENGTHS EAKNESSES • Search engine industry • Executive management • Public perception of Google’s • Large cash flow practices • Loyal and satisfied employees • Non-corporation by foreign • Loyal customers governments • Products are very adaptable • Decisions being made to progress • Pushing society’s technology Google • Channels for the phone market • Advertising revenue growth is • Scalability slowing down • OpennessO T HREATSPPORTUNITIES • Secure consumers personal info • Resurrect relationship with Chinese market • Copyright lawsuits/issues • Focus into developing tangible • Public perception of Google technology • Microsoft’s growing dislike • Relationship in other websites • Continued insistence by some • Gaps in online market offering foreign governments • Targeting specific markets- • Microsoft and Yahoo possible children or senior citizens partnership • Future expansion for television • Advertising space is becoming • Revenue through advertising more competitive
  5. 5. • USP: Google facilitate the efficient organisation, storage and retrieval of data/information across a wide (online) platform. The result is a convenient, customizable, co-creation approach to media sharing for the use of individuals and organisations alike.• Profit formula: Mostly dependent on advertising (97%), other main areas is software licencing to businesses
  6. 6. Competencies Capabilities Resources• Search •Recruitment & retention •Data warehouse• Data warehousing of talented staff •Huge financial resources• Innovation •Facilitation of content co- •Expert & motivated• Software programming creation on the web personnel• Cloud computing •Brand name• Brand management & •Search engine PR •Online traffic •Display network •Loyal customers
  7. 7. Video Blogging
  8. 8. 2004 2005 2006 2007 2008 Google Bought Youtobe 2Web Technologies dMarc Xunlei Phatbits Broadcasting– Adscape – Video Urchin S/W Inc. Radio Advertising Game advertising Dodgeball Trendalyzer Reqwireless Measure Map Tonic Systems Current Comm. Group Upstartle Marratech Android @Last Software GreenBorder Skia Orion Panoramio Akwan InfoTech Neven Vision FeedBurner AOL (5% stake) - JotSpot PeakStream Internet YouTube- Video Zenter Sharing Grand Central – VOIP Endoxon
  9. 9.  In July 2006, Google Video shows 60 million worldwide, 649 million in the number of vidyo shown on YouTube. Almost 11 times higher than in the entire internet from Google Video YouTube has made representation. More videos america 106.5 million people were also shown this. Video display of 649 million a month, roughly 7 billion a year video that shows a site. YouTube to display videos on their site, not only in this place, the codes of broadcasting on the internet sites or Googles YouTube by putting anyone can show the same video.
  10. 10.  Video display of 649 million a month, roughly 7 billion a year video that shows a site. YouTube to display videos on their site, not only in this place, the codes of broadcasting on the internet sites or Googles YouTube by putting anyone can show the same video. Thus, Google Video ads will receive, billions of times, millions of people, tens of thousands of different sites will be able to show through. And it showed that a number of sectors.

×