1. Salford City College
Eccles Sixth Form Centre
BTec Level 3
Extended Diploma in Creative Media
Production
Film, TV and Radio
HA4 – Objects of Desire
Production Log
Name:
Production:
Date Action Taken
30/04/14
Research
This week I focused on the research for my advertisement, knowing that I wanted to create a shoe
advertisement, I now had to decide what style of shoe I wanted to advertise, therefore I looked at
a variety of existing advertisements promoting different style of shoe, This also gave me an idea of
the typical codes and conventions of a shoe TV advertisement.
07/05/14
This week I continued my research, after which I decided that I wanted to create an advertisement
for the store ‘River Island’ promoting their high heel shoe range. I then researched a number of
existing River Island advertisements, alongside other high street store advertisement in order to
gain an understanding of the typical codes and conventions of a high street advertisement.
14/05/14
Ideas Generation
This week I focused on the ideas generation for my advertisement, I created a mind map which
featured a number of ideas.
21/05/14 Having come up with a range of ideas last week, this week I needed to decide which idea I would
go with so that I could move on to my pre-production stage. Although I really wanted to go with
the idea of a model walking through time, starting in the 1940’s which is when ‘Riverisland’ was
set up and ending in the modern 2014, this idea wasn’t realistic I terms of the production due to
the fact it would be very time consuming and expensive in terms of costume. Therefore I decided
to go with the idea of models, modelling the shoes in random environments with a grungy theme.
After which I created a detailed story board.
4/06/14
Pre-Production
This week I focused on the pre-production for my advertisement including creating documents
such as risk assessments, production call sheet, shooting schedule, location scouting and
production plan.
12/06/14
Filming

2. This week I focused on the filming for my music video. Also although I was supposed to be using 3
models, two of the models had to cancel, therefore I decided that I would just feature the one
model throughout the advert instead of trying to find more models.
Location – Rivington
Shot One;
The first shot I filmed was a close-up of the models feet walking down a road, although this was a
simple shot, it was very time consuming due to the fact we had to wait for the road to be
completely clear of any cars, therefore we tried to film this a number of times.
Shot Two:
The second shot I filmed was a mid-shot of the models head walking down the road. Again I had to
film this number of times to get the right shot.
Shot Three:
I then filmed a long shot of the model walking down the road, this was very simple and a lot less
time consuming than the previous two shots.
Shot Four:
The fourth shot I filmed was a close up of two models feet walking and then moving up to the
models walking off, this shot didn’t turn out anything like I envisioned it to and I probably will not
use this when editing my advert.

3. Location – Monton
Shot Five:
The next shot I filmed was a long shot of the model leaning against a wall, this particular shot
turned out really well and I am very pleased with it.
Shot Six:
The sixth shot I filmed was a close – up shot of the models shoes.
Shot Seven:
I then filmed a mid-shot of the model and panned down to a close up of the models shoes walking
off screen, although this was time consuming due to the fact it was difficult to keep he camera
steady whilst panning down, I do feel that after a number of trys filming this particular shot, the
shot turned out pretty well. Therefore when editing I will use this shot instead of the previous close
up I filmed.
Shot Eight:
I then filmed a long shot of the model stood at the top of some stairs. This again was a simple and
much less timeconsuming shot.

4. Shot Nine:
The final shot I filmed was a close up of the models feet walking down the stairs. Again because
the camera was moving as well as the models feet, this shot was time consuming and it took a
number of try’s to get this shot to look good.
18/06/14 Editing
This week I focused on the editing of my advert. Firstly I created a
new project in adobe premiere and imported all the footage, the
river island logo and the backing track “Skaters – Miss Teen
Massachusetts”.
Firstly I inserted the river island logo at the beginning of my advert, lasting approximately 1
second. I then inserted the video transition ‘cross dissolve’ to the beginning of the logo footage.
I then inserted the backing track into the timeline at approximately 1 second when the logo has
faded out and cut it down to 30 seconds.
I then added both the lose up of the models feet walking down a country lane, an the long shot,
using the razor tool I had both these shots repeatidly jump cutting from one to another.
I then inserted the res of the footage and colour corrected each piece, after which I added the
transition ‘Cross dissolve’ to the last piece of footage and added the logo again, ensuring that the
advert was exactly 30 seconds long.