IPC Media would be the best publisher for the author's indie music magazine because while Bauer Media publishes larger, more established music magazines and has a presence in radio and television, IPC only publishes one popular indie magazine, leaving room for another to draw in more of the indie music audience. IPC is also the UK's leading consumer magazine publisher, selling 350 million magazines per year.

1. What kind of media institution
might distribute your media
product and why?

2. The two largest music magazines
publishers are IPC and Bauer media.
IPC Media is the UK's leading consumer
magazine publisher with approximately 90
brands and selling 350 million magazines
every year. IPC are responsible for
publishing the very popular NME which is
an indie music magazine. My music
magazine is also an Indie magazine. They
are also responsible for creating a range
of different magazines including gossip,
fashion and lifestyle.

3. Bauer media are responsible for creating
many popular music magazine such as
Kerrang which of a rock magazine and
also Q which is also a indie magazine.
Bauer Media reaches over nineteen
million UK adults across multiple media
channels. They are also responsible for a
number of different radio and television
stations and a very wide range of different
magazines.

4. I would get IPC to publish my music
magazine. The reason for this is because
Bauer media publish bigger music
magazines and also have many popular
radio stations and television stations so I
would want my music magazine to be
able to compete against the big
magazines that Bauer media produce.
Also because IPC media only produce one
popular indie magazine, there is plenty of
room left for another one to become
popular and to draw in a larger audience
for indie music magazines.

5. I would sell my magazine in news agents and big shopping
stores in order to advertise my magazine more. I would also
sell them in clothing shops such as Primark and Quiggins as
my target audience tend to shop in these shops. I would also
sell my magazine is popular music shops such as HMV
because I know that these shops are popular with Indie
styled people.