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Target Audience
   Research
Question 1: Are You Male Or Female?
                                 Which gender are you?



                        16
                       15.5
           Num ber of   15
             people   14.5
           questioned 14                                                    Series1

                       13.5
                        13
                                  Male             Female
                                          Gender



 As a group we passed out our questionnaires to a range of genders to get more of an
accurate view. Because we asked 14 males and 16 females, our answers are not biased
towards a certain gender so we are able to make a documentary that will attract both
                                     genders.
Question 2: What Is Your Age?
                                                        What is your age?

                                  14
         number of people asked



                                  12
                                  10
                                  8
                                                                                                 Series1
                                  6
                                  4
                                  2
                                  0
                                       18-20   21-23   24-26     27-29     30-40   40-50   60+
                                                               Age range


Our results range through a long list of ages. We only asked those who are either our target
range and above it. As our target audience should be aged 18+, we asked a range of age in
            order to get a better insight into how to attract our target audience.
Question 3: What Is Your Favourite Colour?




    The purpose of this question was too see what colours we should include in our
documentary in order to attract our audience. As the main colours chosen were Blue and
Purple, those colours will be featured more than others in order to attract our audience.
Red, Black and Green will also be featured a lot as they were also popular colours among
                                       our results.
Question 4: What Is Your Favourite Genre Of
                        Music?




This question was asked in order to help us decipher what music should be featured in our
   documentary. The top answer that our results showed was that Rock music was very
   popular with our audience. Also because rock music is stereotypically associated with
tattoos this will help us to target our audience by featuring rock music in our documentary.
 Also because Pop was the second highest answer we may also featured pop music in our
                                         documentary.
Question 5: What TV Channel Do You Watch
                       The Most




    From our results we can see what channel our audience most prefer to watch any TV
programme on, helping us decide what channel to put our documentary on to draw in a large
 audience. From our results it Is clear that the most watched channels are E4 and Channel 4,
         this supports our initial idea to schedule our documentary on Channel 4.
Question 6: What Channel Do You Usually
                   Watch Documentaries On?
       12

                 10
       10

                            8
       8


       6


       4
                                              3                        3
                                                                                                                               2
       2
                                                            1                          1             1             1

       0




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                                                                                                                          ne
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                                                                                  ry
                                                        t




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                        1




                                                      en




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                                       hi




                                                                                               ne
                                                                                ve




                                                                                                           to
                        C
            ne




                                                                IT




                                                                                                                       No
                                     ap




                                                       m




                                                                                             an
                      BB




                                                                                                            s
                                                                             co
          an




                                                     in




                                                                                                         Hi
                                  gr




                                                                                           Ch
                                                                              s
                                                  rta
                                eo
       Ch




                                                                           Di
                                                te




                                                                                            t
                               lG




                                                                                         en
                                              En
                             na




                                                                                       er
                                          E




                                                                                     ff
                          tio




                                                                                  Di
                       Na




From our results we have decided that we are going to keep our documentary on Channel 4 as
   we initially planned as 10 out of 30 people said they watch documentaries on Channel 4.
Question 7: Do You Have Any Tattoos




Out of the 30 people we questioned 80% said that they had a tattoo meaning our results will
              be bias towards people with tattoos rather than people without
Question 8: What 3 Words Do You Associate
                   With Tattoos?




From asking our audience this question it will help us with statistics in our documentary,
           and come up with a possible ideas for a title for our documentary
Question 9: If You Do Have A Tattoo, What
                  Does It Mean To You?




From our research, the majority of people with tattoos said that their tattoo had no meaning,
    this will again help us with statistics in our documentary as well as possible content.
Question 10: Do You Regret Any Of Your
          Tattoos You Have? Explain Your Answer




     From conducting our questionnaire, we have discovered that out of the people we
interviewed that had tattoos, only 1 person regretted their tattoo they had giving the reason
                               that it was his ex-wife’s name.
Question 11: Have You Ever Wanted A Tattoo And
   Then Decided Against It? If So How Come?




   From asking our audience this question it will help us with content and facts in our
documentary, showing that the majority of people we asked have never decided against a
                                        tattoo.
Question 12: Do Your Family Members Have
                     Many Tattoos?




Out of the 30 people we asked to complete our questionnaire, 20 people answered that their
 family members had tattoos. This will help us with statistics in our documentary. Also from
asking our audience this question it allowed us to elaborate on the answer further and ask if
                 it influenced their decision towards getting a tattoo or not.
Question 13: Did This Influence Your Decision
             For/ Against Getting A Tattoo




From asking the previous question, we were able to ask whether family members influenced
their decision. By asking this question it will again help with statistics that may be used in our
 documentary, as well as being a possible question to ask someone who is being interviewed
                                      for our documentary.
Question 14: What Celebrities Do You
                   Associate With Tattoos?




From asking this question, it will help know what different celebrities people associated with
   tattoos. These celebrities can then be included in our documentary for content such as
archive footage. For example music videos by Robbie Williams may be used as well as archive
                            footage from LA Ink staring Kat Von D.

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Questionnaire results finished

  • 1. Target Audience Research
  • 2. Question 1: Are You Male Or Female? Which gender are you? 16 15.5 Num ber of 15 people 14.5 questioned 14 Series1 13.5 13 Male Female Gender As a group we passed out our questionnaires to a range of genders to get more of an accurate view. Because we asked 14 males and 16 females, our answers are not biased towards a certain gender so we are able to make a documentary that will attract both genders.
  • 3. Question 2: What Is Your Age? What is your age? 14 number of people asked 12 10 8 Series1 6 4 2 0 18-20 21-23 24-26 27-29 30-40 40-50 60+ Age range Our results range through a long list of ages. We only asked those who are either our target range and above it. As our target audience should be aged 18+, we asked a range of age in order to get a better insight into how to attract our target audience.
  • 4. Question 3: What Is Your Favourite Colour? The purpose of this question was too see what colours we should include in our documentary in order to attract our audience. As the main colours chosen were Blue and Purple, those colours will be featured more than others in order to attract our audience. Red, Black and Green will also be featured a lot as they were also popular colours among our results.
  • 5. Question 4: What Is Your Favourite Genre Of Music? This question was asked in order to help us decipher what music should be featured in our documentary. The top answer that our results showed was that Rock music was very popular with our audience. Also because rock music is stereotypically associated with tattoos this will help us to target our audience by featuring rock music in our documentary. Also because Pop was the second highest answer we may also featured pop music in our documentary.
  • 6. Question 5: What TV Channel Do You Watch The Most From our results we can see what channel our audience most prefer to watch any TV programme on, helping us decide what channel to put our documentary on to draw in a large audience. From our results it Is clear that the most watched channels are E4 and Channel 4, this supports our initial idea to schedule our documentary on Channel 4.
  • 7. Question 6: What Channel Do You Usually Watch Documentaries On? 12 10 10 8 8 6 4 3 3 2 2 1 1 1 1 0 s V2 ne l4 c ry t ry 1 en l hi ne ve to C ne IT No ap m an BB s co an in Hi gr Ch s rta eo Ch Di te t lG en En na er E ff tio Di Na From our results we have decided that we are going to keep our documentary on Channel 4 as we initially planned as 10 out of 30 people said they watch documentaries on Channel 4.
  • 8. Question 7: Do You Have Any Tattoos Out of the 30 people we questioned 80% said that they had a tattoo meaning our results will be bias towards people with tattoos rather than people without
  • 9. Question 8: What 3 Words Do You Associate With Tattoos? From asking our audience this question it will help us with statistics in our documentary, and come up with a possible ideas for a title for our documentary
  • 10. Question 9: If You Do Have A Tattoo, What Does It Mean To You? From our research, the majority of people with tattoos said that their tattoo had no meaning, this will again help us with statistics in our documentary as well as possible content.
  • 11. Question 10: Do You Regret Any Of Your Tattoos You Have? Explain Your Answer From conducting our questionnaire, we have discovered that out of the people we interviewed that had tattoos, only 1 person regretted their tattoo they had giving the reason that it was his ex-wife’s name.
  • 12. Question 11: Have You Ever Wanted A Tattoo And Then Decided Against It? If So How Come? From asking our audience this question it will help us with content and facts in our documentary, showing that the majority of people we asked have never decided against a tattoo.
  • 13. Question 12: Do Your Family Members Have Many Tattoos? Out of the 30 people we asked to complete our questionnaire, 20 people answered that their family members had tattoos. This will help us with statistics in our documentary. Also from asking our audience this question it allowed us to elaborate on the answer further and ask if it influenced their decision towards getting a tattoo or not.
  • 14. Question 13: Did This Influence Your Decision For/ Against Getting A Tattoo From asking the previous question, we were able to ask whether family members influenced their decision. By asking this question it will again help with statistics that may be used in our documentary, as well as being a possible question to ask someone who is being interviewed for our documentary.
  • 15. Question 14: What Celebrities Do You Associate With Tattoos? From asking this question, it will help know what different celebrities people associated with tattoos. These celebrities can then be included in our documentary for content such as archive footage. For example music videos by Robbie Williams may be used as well as archive footage from LA Ink staring Kat Von D.