Preventing headline news of social business antics is one reason executives hire Protiviti. The focus to prevent bad things from happening with social, however, often obscures hidden gems of Upside opportunity. The irony? Walking past the Upside is likely an even greater risk. We rethink downside risk to invent "The Reveal," that ppint in the consulting episode where a marvelous makeover is unveiled to delight the client. In this talk, we share a few cases of "Consulting: Impossible" where we reveal Upside opportunity side by side with that reduction in social business risk. For more information on the Loras College 2014 Business Analytics Symposium, the Loras College MBA in Business Analytics or the Loras College Business Analytics Certificate visit www.loras.edu/mba or www.loras.edu/bigdata.