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Crowdfunding Write-Up Analysis
- 1. Crowdfunding Write-Up Analysis By Lois Dearden
- 2. In this presentation, I will be looking at 4 crowdfunding campaigns with very different write-ups. 1. + POOL 2. Nourishmat 3. Gravgen, Gravity Powered Generators 4. Twerk Island – A Real Contest Movie
- 3. + POOL
- 4. • https://www.kickstarter.com/projects/694835844/pool-tile-by- tile/description • Focus: Was created to fund a sustainable pool in New York which would help to filter the natural river water. • Funding Goal: $250,000 • Actual Achieved: $273,114 • Type of Entrepreneurship: Non-profit, social entr. Facts
- 5. The Write-up • I liked the write up in this kickstarter because it was very detailed and gave all the information people needed to choose whether to donate or not. It was fun and informative at the same time, and made people feel not only positive about their idea and mission, but about getting their own names on the tiles (rewards).
- 6. Nourishmat
- 7. Facts • https://www.kickstarter.com/projects/earthstarter/nourishmat-changing-the- way-wethink-about-food • Focus: They created a mat where you could grow vegetable, herbs and flowers in small spaces with little effort. They also wanted to possibly turn the project into a 1 for 1 social entrepreneurship venture. • Funding Goal: $70,000 • Actual Achieved: $107,534 • Type of Entrepreneurship: For profit but could turn into non-profit
- 8. The Write-Up • I liked how the write-up gave a simple to understand explanation of the product, rewards and also the history of how it came to be. It was easy to connect with the message as real people were involved and they seemed very genuine and legitimate.
- 10. • https://www.kickstarter.com/projects/549443631/gravgen-gravity- powered-generators?ref=discovery • Focus: They were trying to raise funds to create a series of gravity powered generators which would then be taken to get patented. • Funding Goal: $250,000 • Actual Achieved: $31 • Type of Entrepreneurship: For profit, regular entr. Facts
- 11. The Write-Up • I thought this write up was very vague and didn’t give very much information about how the money would be used exactly. The product seemed very sketchy and the creator didn’t even give any detailed information about how it worked because he needed to “protect” the patent. The whole project seemed very unrealistic and I don’t think anyone would be willing to invest in it.
- 12. Twerk Island – A Real Contest Movie
- 13. • https://www.kickstarter.com/projects/800612063/twerk-island-a-real- contest-movie • Focus: They were trying to raise money for a twerking contest movie which included DJ’s, dancers and various other individuals. The exact details were not very clear. • Funding Goal: $1,000,000 • Actual Achieved: $30 • Type of Entrepreneurship: For profit, regular entr. Facts
- 14. The Write-Up • I didn’t like this write up at all. The actual story line of the movie was unclear and it didn’t even give details about the team behind the campaign or how the money was going to be used so seemed very questionable. It also said it would be and “All Star” movie featured on MTV which is unrealistic.
- 15. Sources • https://pixabay.com/ • https://s-i.huffpost.com/gen/1837844/images/o-POOL-facebook.jpg • https://www.kickstarter.com/projects/694835844/pool-tile-by-tile/description • https://www.ofdesign.net/wp-content/uploads/images/the-nourishmat-mini- garden-project-unterstutzt-a-healthy-diet-3-830394140.jpg • https://www.kickstarter.com/projects/earthstarter/nourishmat-changing-the- way-wethink-about-food • https://www.kickstarter.com/projects/549443631/gravgen-gravity-powered- generators?ref=discovery • https://www.kickstarter.com/projects/800612063/twerk-island-a-real-contest- movie • https://boygeniusreport.files.wordpress.com/2014/05/twerk-island.png