The Secrets of Crowdfunding Success
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To help you see how others have succeeded in Crowdfunding, we have gathered some of the most successful (and interesting) crowdfunding campaigns across several platforms including Kickstarter, Indiegogo, Tilt, Angels Den and Crowdfunder
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The Secrets of Crowdfunding Success
- 1. 23 Multi-Million Dollar Crowdfunding Raises and What Made Them So Successful
- 2. In recent years, Crowdfunding has become wildly popular and successful. An estimated $34 Billion will be raised via Crowdfunding this year
- 3. Business and entrepreneurship” is the most popular crowdfunding category, representing 41.3% percent of total volume
- 4. Social causes ($3 billion), films and performing arts ($2 billion), real estate ($1 billion), and music and recording arts ($736 million) round out the top five categories
- 5. Click here to learn more Need Help with Your Crowdfunding Raise?
- 6. To help you see how others have succeeded in Crowdfunding, we have gathered some of the most successful (and interesting) crowdfunding campaigns across several platforms including Kickstarter, Indiegogo, Tilt, Angels Den and Crowdfunder
- 7. Pebble Watch
- 8. Pebble Watch is an affordable, e-paper, smartwatch • Platform- Kickstarter • Campaign Target- $500,000 • Amount Raised- $20,338,986 • Key Campaign Component- Crowdfunders became one of the first to own a Pebble watch, one of the first affordable smart watches on the market
- 9. An Hour of Code for Every Student
- 10. This project’s goal is to introduce 100 million students worldwide to one hour of computer science education • Platform- Indiegogo • Campaign Target- $5 million • Amount Raised- $5,023,779 • Key Campaign component- Backed by Mark Zuckerberg and every dollar is matched
- 12. This craft brewery launched Stone Groundbreaking Collaborations, a series of fine, rare concoctions made in collaboration with top brewers • Platform- Indiegogo • Campaign Target- $1 million • Amount Raised- $2,532,180 • Key Campaign Component- Contributors received free beer
- 13. Digitzs
- 14. Digitzs is a platform and mobile app where merchants get paid next day and choose their Visa or MasterCard fees • Platform- Crowdfunder • Campaign Target- $2.2 million • Amount Raised- $2,556,561 • Key Campaign Component- investors with a minimum of $10,000 get an early stage equity stake in Digitzs and the opportunity to participate in an advice session with Kevin Harrington
- 15. Soylent
- 16. A meal replacement product, Soylent is the most successful crowdfunding campaign for a food product to date • Platform- Tilt.com • Campaign Target- $100,000 • Amount Raised- $3,000,000+ • Key Campaign Component- Founder made several media appearances, which helped bolster brand/campaign awareness
- 17. Rooster Teeth Lazer Team
- 18. This is a sci-fi film focusing on the search for extraterrestrial intelligence • Platform- Indiegogo • Campaign Target- $650,000 • Amount Raised- $2,480,334 • Key Campaign Component- Contributors get exclusive perks (such as a signed copy of the script) based on level of contribution
- 19. Ethereum
- 20. Ethereum is a decentralized platform that runs smart contracts: applications that run exactly as programmed without downtime, censorship, fraud or third party interference • Platform- Bitcoin/Independent • Campaign Target- None • Amount Raised- $18,439,086 • Key Campaign Component- The campaign attracted software developers and financial entities looking to develop Ethereum-based applications as well as from buyers betting on future demand for the tokens
- 21. Skully
- 22. The Skully smart motorcycle helmet features a heads-up display, rear-view mirror, and GPS navigation • Platform- Indiegogo • Campaign Target- $250,000 • Amount Raised- $2,446,824 • Key Campaign Component- Contributors get exclusive access to the Skully helmet before it hits the mass market
- 23. Star Citizen
- 24. Star Citizen is a space simulation game for Microsoft Windows and Linux, using Oculus Rift’s virtual reality capabilities • Platform- Kickstarter • Campaign Target- $500,000 • Amount Raised- $2,134,374 (after Kickstarter, Star Citizen continued crowdfunding on its own website and raised a total of $15 million) • Key Campaign Component- For $30 or more, you get exclusive access to the game. The game's campaign will feature the likes of Gary Oldman, Mark Hamill, and Gillian Anderson
- 25. Parcel Genie
- 26. Parcel Genie is the world’s first Instant Gift Messaging Service which enables customers to send real gifts without the need for a delivery address • Platform- Angels Den • Campaign Target- $1 million • Amount Raised- $2,600,000 • Key Campaign Component- The company was able to pitch at the London SpeedFunding event, allowing them one on one time with real investors
- 27. Coolest Cooler
- 28. A multipurpose, durable, and waterproof cooler that doubles as a bluetooth speaker, blender, dish rack, USB charger, light source and bottle opener • Platform- Kickstarter • Campaign Target- $50,000 • Amount Raised- $13,285,226 • Key Campaign Component-The $485 cooler was available to supporters for as little as $200 and before it hit mass markets
- 29. Flow Hive
- 30. Flow Hive is a newly designed beehive box that allows bee keepers to harvest honey without disturbing the bees • Platform- Indiegogo • Campaign Target- $70,000 • Amount Raised- $12,485,747 • Key Campaign Component- Many subject matter experts backed the product as it was a “gamechanger” in the way honey is harvested. The inventor team also launched a YouTube video (over 1 million views) prior to their launch on Indiegogo to garner interest
- 31. Pono Music
- 32. Pono Music is a music download service and physical music player that provides ultra high- quality sound, with more than 2 million titles, and 30 times more sound data than typical MP3 files • Platform- Kickstarter • Campaign Target- $800,000 • Amount Raised- $6,225,354 • Key Campaign Component- Backed by Neil Young and has many celebrities endorsements in the music industry like Bruce Springsteen and prominent people in the technology world, including Oculus COO Laird Malamed and Amazon CTO Werner Vogels
- 34. Exploding Kittens is a whimsical card game involving kittens, laser beams, explosions and possibly goats • Platform- Kickstarter • Campaign Target- $10,000 • Amount Raised- $8,782,571 • Key Campaign Component- The first demonstration of the game was played by the hosts of Smosh Games on YouTube. Smosh Games’ YouTube channel has more than 6 million subscribers, most of which are game addicts
- 36. The Jibo Family Robot can recognize faces, give schedule reminders, take pictures, respond to touch and tell bedtime stories • Platform- Indiegogo • Campaign Target- $100,000 • Amount Raised- $3,711,958 • Key Campaign Component- Contributors get exclusive access to the robot before it hits the mass market
- 37. Ouya
- 38. Ouya is an open-source game console • Platform- Kickstarter • Campaign Target- $950,000 • Amount Raised- $8,596,474 • Key Campaign Component- Affordable ($99) gaming console and ability to get it before it hits the market
- 39. Solar Roadways
- 40. Solar Roadways is developing solar powered road panels to form a smart highway • Platform- Indiegogo • Campaign Target- $1 million • Amount Raised- $2,263,382 • Key Campaign Component- Launched a very successful viral video campaign (21 million views on YouTube).
- 41. Bluesmart
- 42. Bluesmart is the world's first smart, connected carry-on luggage featuring location tracking, remote lock and battery charger • Platform- Indiegogo • Campaign Target- $50,000 • Amount Raised- $2,206,160 • Key Campaign Component- 50,000 referrals, tens of thousands of social media shares and almost 600,000 YouTube views
- 44. FAB Financial helps artists manage their finances and helps them make, market and monetize their creative work • Platform- Crowdfunder • Campaign Target- $3 million • Amount Raised- $4,185,000 • Key Campaign Component- Founded by musician Dave Stewart and former CEO of Credit Suisse EMEA, Michael Philipp
- 45. The Dash
- 46. The Dash is the world’s first wireless smart in-ear headphone • Platform- Kickstarter • Campaign Target- $260,000 • Amount Raised- $3,390,551 • Key Campaign Component- Early bird contributors received the earphones at a discounted price
- 47. SU Labs
- 48. The SU Labs Startup Accelerator helps startups develop synthetic biology, artificial intelligence and robotics technologies to address education, energy, environment, food, health, poverty, security, space and water challenges • Platform- Crowdfunder • Campaign Target- $2.5 million • Amount Raised- $4,712,466 • Key Campaign Component- Built a great network of partners to give it credibility and media reach
- 49. Oculus Rift
- 50. The Rift is a PC based, virtual reality headset with many gaming and media applications • Platform- Kickstarter • Campaign Target- $250,000 • Amount Raised- $2,437,429 • Key Campaign Component- Garnered a ton of media attention
- 51. Ubuntu Edge
- 52. The Ubuntu Edge is the next generation of personal computing: smartphone and desktop PC in one state-of-the-art device • Platform- Indiegogo • Campaign Target- $32 million • Amount Raised- $12,814,216 • Key Campaign Component- Lots of media attention, product NOT available to buy at launch; only available to those who contributed
- 53. 1. Contributors received product at a substantial price discount 2. Contributors received product early (before mass market introduction) 3. Exclusive/insider perks to contributors 4. Celebrity endorsements 5. Viral sharing via social media (YouTube, Facebook, Twitter) to spread the word about the product 6. Significant PR/buzz achieved 7. Products all have unique value propositions and/or “first to market” concepts These were the most common elements we saw amongst these ultra-successful Crowdfunding campaigns: