An analysis on crowdfunding showing one successful project and one unsuccessful project and why each was either a success or failure

1. Analysis
By Kyler Peek

2. Coolest Cooler
Charliehorse: Universal
hands-free solution
Reward based Crowdfunding projects

3. Charliehorse:
Universal
hands-free
solution

4. • https://www.indiegogo.com/projects/charliehorse-universal-hands-free-
solution-tablet-smartphone/x/17315604#/
Connect with your friends, your world, your artistic apps,
and more with newfound comfort/enjoyment
Funding Goal: $20,000
Actual Achieved: $517
Regular Entrepreneurship Project

5. Pros
• Promised to receive the product
for donating.
• Receive discounted rates on new
products
Cons
• Need to pay shipping to receive
Rewards

6. Video
Pros
• Good idea
• Good music for their message
Cons
• Lots of reading
• Doesn’t hold viewers
attention

7. Why did it fail?
• They didn’t get peoples attention
in anyway
• They did a poor job of showing
people they get a reward for
donating
• A semi-confusing project page/ a
little hard to navigate

8. The Coolest
Cooler

9. 21st Century
Cooler that's
Actually Cooler
https://www.kickstarter.com/projects/ryangrepper/coolest-cooler-21st-century-cooler-thats-actually
Funding Goal: $50,000
Actual Achieved: $13,285,226
Regular Entrepreneurship Project

10. • Rewards span from receiving a free cooler to
a personally hosted party by the creater of
Coolest Coolers
Rewards

11. Video
• Kept views attention and ended with a promise of
a reward and when a person can expect to receive
the reward

12. Why did it
succeed?
• They made the product look
desirable
• They caught peoples attention
• A well Marketed campaign

13. Works Cited
https://www.indiegogo.com/projects/charliehorse-universal-hands-free-solution-tablet-smartphone/x/17315604#/
https://www.forbes.com/sites/gilpress/2015/02/16/15-most-funded-crowdfunding-projects-on-kickstarter-and-
indiegogo/#a872e579a830
https://www.google.com/search?q=rewards&rlz=1C1CHBD_enUS764US765&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjppYWE-
fnWAhXjs1QKHcVDBJQQ_AUICygC&biw=1366&bih=613#imgrc=vw13ZuxiIK4FpM:
https://www.kickstarter.com/projects/ryangrepper/coolest-cooler-21st-century-cooler-thats-actually