Crowdfunding: It's All About Your Story

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Presented at 11/29/12 workshop for Bad Girl Ventures, Cleveland OH. Other speakers detailed info on crowd funding sites, video production and social media.

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  • Crowdfunding: It's All About Your Story

    1. 1. CROWDFUNDINGIt’s All About Your Story
    2. 2. Projects on Kickstarter.com LAUNCHED SUCCESSFUL 0 7,500 15,000 22,500 30,000 2011 27,086 11,836 2010 11,130 3,910 2011: 30.59M visitors -- $99.34M total pledges Average Pledge: $3.25Source: Mashable.com
    3. 3. ‘MUST HAVES’ FOR YOUR STORY PRINT, VIDEO, ONLINE & IN-PERSON• WHO you are• WHAT your company does• WHEN did it/will it start?• WHERE it operates• WHO needs your product• WHY it’s a great idea• WHY you’re passionate about it
    4. 4. ‘MUST HAVES’ FOR YOUR CROWDFUNDING STORY• SPECIFICS - What do you need the money for?• TIMELINE - Dates for action start and finish• GOALS - What will funding achieve? (What happens without it?)• REWARDS - They’re awesome, right?• ASK for support. How else can people get involved?• GRATITUDE - ‘Thank You’ for their consideration.
    5. 5. PRESENTATION ‘MUST HAVES’ PRINT, VIDEO, ONLINE & IN-PERSON• CONFIDENCE - Believe in your idea & in yourself• PROFESSIONALISM - Wardrobe, grammar,expertise• ENTHUSIASM - Show your excitement!• AUTHENTICITY - Do you. How do you describe the project when you’re talking to a friend? Try that.
    6. 6. PREPARING YOUR STORY• CROWDSOURCE your content - Why do others think your product is special?• LIMIT story basics to 2 paragraphs!• TEST the story on other eyes & ears.• RE-PURPOSE finished text. Don’t re-write. Outsourcing? IPGCleveland.org @$250-$500+ odesk.com - elance.com @$100+
    7. 7. 2-PARAGRAPH TEMPLATESource: Indiegogo.com Hi. We’re [biz]. We are [who you are, how many of you & your backgrounds, briefly] from [location]. We [describe mission/bulk of work]. Our next project is [next plan of action/what you’re raising funds for]. But, we need your help.
    8. 8. 2-PARAGRAPH TEMPLATESource: Indiegogo.com Hi. We’re [biz]. We are [who you are, how many of you & your backgrounds, briefly] from [location]. We [describe mission/bulk of work]. Our next project is [next plan of action/what you’re raising funds for]. But, we need your help. We need to raise [amount] to cover the cost of [what you need funding for] or [consequences of not doing the work]. So, we’re turning to you [certain type of person?] to ask for contributions. In exchange, we’re offering [list the best perks]. Your contribution will help us [re-state your goal], and further, it will help [share the big picture]. Thanks!
    9. 9. BACKSTORY• BEGINNINGS - How’d you get the idea?• STATUS - What’s been achieved already? Honors?• TEAM - Who else is directly involved?• EXTRAS - Researched facts, photos, testimonials
    10. 10. USE EVERY TOOL• #1 - Fundraiser Site - text & video• Your Website - direct visitors to funding site• Elevator Speech - direct listeners to funding site• Leave-Behind - project-specific biz card directs to funding site• Mobile - text a select group with link to funding site (limited)• E-Mail - contact a select group with link to funding site (limited)• Social Media - LinkedIn & Facebook links to funding site Plan & schedule consistent, universal messaging.
    11. 11. “Typically, 30% of your funding will comefrom your social network before anything comes from an anonymous resource.” --Jason Best, Crowdfund Capital Advisors
    12. 12. Slides are available at: www.slideshare.net/KarenMWKaren Malone Wright Karen@TheNotMom.com -- 216.536.1832 Tweet @TheNotMom -- Like TheNotMom on Facebook

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