The overall analysis of 2 separate crowdfunding projects. Why one failed and why other did so well.

1. Crowd Funding Analysis
By McKaylah Conlin

2. 2 Crowdfunding
campaigns to compare
• Aurga, World's First Smart
DSLR Assistant & Cloud
Storage-SUCCESSFUL
• The TRiiBE - Reclaiming
Black Chicago-
UNSUCCESSFUL

3. Aurga, World's First Smart DSLR Assistant & Cloud Storage -SUCCESSFUL

4. World's First Smart DSLR Assistant
• https://www.kickstarter.com/pro
jects/1126926170/aurga-smart-
camera-assistant-and-personal-
cloud-
st?ref=home_new_and_notewor
thy
• Their focus was to create a
storage device that could
help people not just take
perfect photos, but would
hold 256GB of storage
separate from camera
memory
• Funding goal: $20,000
• Actual goal: $74,701
• Regular entrepreneurship,
for profit

5. Video
• They had an awesome video that was
very high quality and done in a way that
catches attention (it was humorous).
• On top of all of it, they have features
that are good for beginners and HUGE
time saver for professionals. It truly is
the ultimate camera system.
• It also enables you to connect
wirelessly through Bluetooth!

6. Rewards
• It is a personal storage cloud and
can sort all the pictures into
certain categories for you.
• It optimizes the settings for the
best photo possible.
• Can capture scenes with high
dynamic range
• You can control Aurga on your
phone from 100 feet away.

7. Why Aurga did
well
• I think Aurga did so because they
provided plenty of information on
the product they were selling and
were able to follow through with
what they were promising.
• It was a good quality product that
would be useful and helpful to
many people.
• They are trusworthy

8. The TRiiBE -
Reclaiming
Black
Chicago

9. The Tribe
• Their focus was to change peoples
perspective of the black
community and reshape the
culture of Chicago through
journalism and art. That it’s not just
all about gun violence.
• Funding goal: $20,000
• Actual goal: $2, 417
• Social entrepreneurship, for a
social change
https://www.indiegogo.com/projects/the-
triibe-reclaiming-black-chicago-art-media#/

10. Video
• Their video was just not very well done. There was almost too much
information that was spread out throughout the whole video that just
didn’t really flow or make sense.
• It wasn’t very relatable. Very few people will feel a personal,
emotional connection to this cause.
• The video honestly made me question, “does this really matter? What
about bigger issues?”

11. Rewards
• You get a T-shirt and get to be
apart of the group!
• Get to take part in reshaping the
narrative of the black community
in Chicago.

12. Why they
failed
• They didn’t promote
themselves well and
didn’t get a lot of recruits.
• It wasn’t a relatable cause
that invited people to feel
the urgency of the
situation and cause.
• It felt like the information
they were giving was a
little bit disorganized.

13. Photo links:
• http://coldfusion3.com/wp-content/uploads/2014/02/crowdfunding.jpg
• http://www.aaronzapata.com/wp-content/uploads/2016/06/market-analysis-
template.jpg
• https://www.kickstarter.com/projects/1126926170/aurga-smart-camera-assistant-and-
personal-cloud-st?ref=home_new_and_noteworthy
• http://www.lightsforalloccasions.com/images/Product/large/4268.jpg
• http://hgtvhome.sndimg.com/content/dam/images/hgtv/fullset/2017/2/17/2/Orig-Sam-
Henderson_portable-string-lights-beauty-
3.jpg.rend.hgtvcom.1280.960.suffix/1487346777612.jpeg
• https://www.indiegogo.com/projects/the-triibe-reclaiming-black-chicago-art-media#/
• https://clipartion.com/wp-content/uploads/2016/03/gold-star-cartoon-1-830x830.png
• https://thehubforstartups.files.wordpress.com/2013/02/failure.jpg