The document analyzes two crowdfunding campaigns - SJS Wheels and Zero Breeze. SJS Wheels aimed to promote a freeboarding brand but only raised $357 of its $1,200 goal due to focusing on a niche market and having an unenticing video. Zero Breeze sought to create a portable air conditioner and exceeded its $252,383 goal by raising $1,448,681. Its success was attributed to having a unique product idea, clear messaging, and a well-prepared, commercial-style video clearly demonstrating the product's functions.

1. Crowdfunding
Analysis
Tamisha Lei Sam

2. Analyzing
1. SJS Wheels
2. Zero Breeze

3. SJS Wheels

4. Information:
https://www.kickstarter.com/projects/1795238158/sjs-wheels-
freeboarding-and-electric-
freeboarding?ref=discovery&term=rewards%20company
• Focus: Freeboarding and Electric
Freeboarding
• Project aimed to create videos
and increase social media
following
• Create T-shirts, skating gear to
promote brand
• Funding goal: $1,200
• Actual Achieved: $357
• Type of Entrepreneurship: For profit,
traditional enterprise.

5. Rewards
Liked:
• Great idea to promote and
spread awareness of the
brand
Disliked:
• Only geared towards
skateboarders

6. Video
Liked:
• A lot of footage of
Skateboarding /
Freeboarding.
Disliked:
• Too much text – too much
unnecessary information.
• Music didn’t fit.
• Didn’t feel personal –
grabbed your interest.

7. Reason for Failure
• Focused on very small niched market.
• Video was not enticing.
• Too much unnecessary information on the page.
• No interesting purpose behind the idea.

8. Zero Breeze

9. Information
• https://www.indiegogo.com/projects/zero-breeze-the-world-s-
coolest-portable-ac-unit#/
• Focus: Selling Portable,
multifunctional air conditioner
(Bluetooth speaker, charging unit, night
light)
• World’s first portable ac unit.
• Small, while capable of cooling
50 square foot room.
• Good for tents, dorm room,
office, etc.
• Funding goal: $252,383
• Actual Achieved: $1,448,681 (574%)
• Type of Entrepreneurship: For profit,
traditional enterprise.

10. Rewards
Liked:
• Discounts
• Wide variety of
rewards to chose from
(free shipping, free
trail periods,
discounted units)

11. Video
Liked:
• Very clear
• Showed all functions of
the item.
• Great videography
• Displayed exactly how the
item functions.
• Well prepared –
commercial style.

12. Reason for
Success
• Great idea – unique
• Clear message of the
product
• Well prepared

13. Sources
https://www.kickstarter.com/project
s/1795238158/sjs-wheels-
freeboarding-and-electric-
freeboarding?ref=discovery&term=re
wards%20company
https://www.indiegogo.com/projects
/zero-breeze-the-world-s-coolest-
portable-ac-unit#/
http://www.photosforclass.com/sear
ch/finish/2