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STUDY OF 2
KICKSTARTER
CAMPAIGNS & THEIR
WRITE UPS
BY JAEDEN SCHAFER
THE CAMPAIGNS
1. Photobook - magick, healing
and urban shamanism
2. Photographers Against
Wildlife Crime™
Write Up #1
Photographers Against
Wildlife Crime
Photographers Against
Wildlife Crime™
• Link: https://www.kickstarter.com/projects/1132820520/photographers-against-wildlife-crimetm
• Focus: An international group of award-winning photographers have joined forces to use their
powerful and iconic images to help bring an end to the illegal wildlife trade. They will draw
attention to this deadly subject with a truly unique book, to be published in May 2018.
• Funding goal: $26,280
• Funding Achieved: (As of October 30 2017) $16,132
• Type of entrepreneurship: Social Entrepreneurship
WHAT I LIKED: They explained
very clearly what the money would
be used for.
WHAT I DISLIKED: They didn’t have
a “stay in the loop” part of their
write up.
Write Up #2
Photography for
Conservation
Wildlife in Wild Lands:
Photography for Conservation
• Link: https://www.kickstarter.com/projects/wildlifeinwildlands/wildlife-in-wild-lands-photography-
for-conservatio?ref=nav_search
• Focus: This campaign supports the printing and distribution of Wildlife in Wild Lands: Photography
for Conservation in Southern South America. This 244-page, fine art photography book is the result
of an 8-year, 275,000 km journey photographing wild species in some of the most dramatic
landscapes on Earth!
• Funding goal: $60,000
• Funding Achieved: (As of Nov, 6 2017) $50,122
• Type of entrepreneurship: Social Entrepreneurship
WHAT I LIKED: She introduced
herself as a person.
WHAT I DISLIKED: She put down a
couple organizations which I think
will only break alliances.
REWARD #3
LIVING FEROCIOUSLY -
magick, healing and urban
shamanism
LIVING FEROCIOUSLY -
magick, healing and urban
shamanism
• Link: https://www.kickstarter.com/projects/1058339092/living-ferociously-magick-healing-and-
urban-shaman
• Focus: Damien photographs NYC as a component of ceremonial magick to help heal himself after
living 18 years as an innocent man on death row. In the Spring of 2017, in an effort to heal himself
from extreme PTSD, Damien Echols bought a bike and began riding the streets of New York City.
Navigating the avenues with cars and pedestrians coming at him from all angles, he had no choice
than to be in the moment, the memories of death row pushed out of his mind and body.
• Funding goal: $15,000
• Funding Achieved: (As of November 6 2017) $36,982
• Type of entrepreneurship: Entrepreneurship
WHAT I LIKED: He was very
personable and made people like
him and his project.
WHAT I DISLIKED: I think he
didn't really have great examples
of what he was going to include.
WRITE UP #4
Ballpoint Pen Tile Image
Wildlife Calendar by Jeff
Cornelius
Ballpoint Pen Tile Image
Wildlife Calendar by Jeff
Cornelius
• Link: https://www.kickstarter.com/projects/1680537640/ballpoint-pen-tile-image-wildlife-
calendar-by-jeff?ref=nav_search
• Focus: Created in ballpoint pen, the images are all part of a complete 22 1/8"high x 24" wide
composition including songbirds, a raccoon, a rabbit, a turtle, a great blue heron, a woodpecker, a
wood duck, a grey squirrel and a kingfisher. When the 2018 calendar year is finished, the images
can be cut out and arranged like a puzzle to make the complete image.
• Funding goal: $100
• Funding Achieved: (As of November 2017) $220
• Type of entrepreneurship: Entrepreneurship
WHAT I LIKED: He
explained what he
was going to do
clearly.
WHAT I DISLIKED: He
gave clear goals and
rewards.
Source Links
• Website: https://www.kickstarter.com/projects/1132820520/photographers-against-wildlife-crimetm
• Website: https://www.kickstarter.com/projects/1058339092/living-ferociously-magick-healing-and-urban-
shaman
• https://www.kickstarter.com/projects/1680537640/ballpoint-pen-tile-image-wildlife-calendar-by-
jeff?ref=nav_search
• https://www.kickstarter.com/projects/wildlifeinwildlands/wildlife-in-wild-lands-photography-for-
conservatio?ref=nav_search
• Photos: http://www.unsplash.com

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Kickstarter campain write ups

  • 1. STUDY OF 2 KICKSTARTER CAMPAIGNS & THEIR WRITE UPS BY JAEDEN SCHAFER
  • 2. THE CAMPAIGNS 1. Photobook - magick, healing and urban shamanism 2. Photographers Against Wildlife Crime™
  • 3. Write Up #1 Photographers Against Wildlife Crime
  • 4. Photographers Against Wildlife Crime™ • Link: https://www.kickstarter.com/projects/1132820520/photographers-against-wildlife-crimetm • Focus: An international group of award-winning photographers have joined forces to use their powerful and iconic images to help bring an end to the illegal wildlife trade. They will draw attention to this deadly subject with a truly unique book, to be published in May 2018. • Funding goal: $26,280 • Funding Achieved: (As of October 30 2017) $16,132 • Type of entrepreneurship: Social Entrepreneurship
  • 5. WHAT I LIKED: They explained very clearly what the money would be used for. WHAT I DISLIKED: They didn’t have a “stay in the loop” part of their write up.
  • 6. Write Up #2 Photography for Conservation
  • 7. Wildlife in Wild Lands: Photography for Conservation • Link: https://www.kickstarter.com/projects/wildlifeinwildlands/wildlife-in-wild-lands-photography- for-conservatio?ref=nav_search • Focus: This campaign supports the printing and distribution of Wildlife in Wild Lands: Photography for Conservation in Southern South America. This 244-page, fine art photography book is the result of an 8-year, 275,000 km journey photographing wild species in some of the most dramatic landscapes on Earth! • Funding goal: $60,000 • Funding Achieved: (As of Nov, 6 2017) $50,122 • Type of entrepreneurship: Social Entrepreneurship
  • 8. WHAT I LIKED: She introduced herself as a person. WHAT I DISLIKED: She put down a couple organizations which I think will only break alliances.
  • 9. REWARD #3 LIVING FEROCIOUSLY - magick, healing and urban shamanism
  • 10. LIVING FEROCIOUSLY - magick, healing and urban shamanism • Link: https://www.kickstarter.com/projects/1058339092/living-ferociously-magick-healing-and- urban-shaman • Focus: Damien photographs NYC as a component of ceremonial magick to help heal himself after living 18 years as an innocent man on death row. In the Spring of 2017, in an effort to heal himself from extreme PTSD, Damien Echols bought a bike and began riding the streets of New York City. Navigating the avenues with cars and pedestrians coming at him from all angles, he had no choice than to be in the moment, the memories of death row pushed out of his mind and body. • Funding goal: $15,000 • Funding Achieved: (As of November 6 2017) $36,982 • Type of entrepreneurship: Entrepreneurship
  • 11. WHAT I LIKED: He was very personable and made people like him and his project. WHAT I DISLIKED: I think he didn't really have great examples of what he was going to include.
  • 12. WRITE UP #4 Ballpoint Pen Tile Image Wildlife Calendar by Jeff Cornelius
  • 13. Ballpoint Pen Tile Image Wildlife Calendar by Jeff Cornelius • Link: https://www.kickstarter.com/projects/1680537640/ballpoint-pen-tile-image-wildlife- calendar-by-jeff?ref=nav_search • Focus: Created in ballpoint pen, the images are all part of a complete 22 1/8"high x 24" wide composition including songbirds, a raccoon, a rabbit, a turtle, a great blue heron, a woodpecker, a wood duck, a grey squirrel and a kingfisher. When the 2018 calendar year is finished, the images can be cut out and arranged like a puzzle to make the complete image. • Funding goal: $100 • Funding Achieved: (As of November 2017) $220 • Type of entrepreneurship: Entrepreneurship
  • 14. WHAT I LIKED: He explained what he was going to do clearly. WHAT I DISLIKED: He gave clear goals and rewards.
  • 15. Source Links • Website: https://www.kickstarter.com/projects/1132820520/photographers-against-wildlife-crimetm • Website: https://www.kickstarter.com/projects/1058339092/living-ferociously-magick-healing-and-urban- shaman • https://www.kickstarter.com/projects/1680537640/ballpoint-pen-tile-image-wildlife-calendar-by- jeff?ref=nav_search • https://www.kickstarter.com/projects/wildlifeinwildlands/wildlife-in-wild-lands-photography-for- conservatio?ref=nav_search • Photos: http://www.unsplash.com