The document discusses four crowdfunding write-ups - two that were desirable and two that were undesirable. The desirable write-ups had clear objectives, emotionally appealing videos, and provided enough details about the projects. The undesirable write-ups lacked sufficient information and details, had unprofessional or unclear videos, and did not reassure donors about how funds would be used.

1. Crowdfunding
Write-up
Desirable vs
Undesirable
By McKaylah Conlin

2. Desirable Write-up vs
Undesirable Write-up
Desirable:
Clear objective
Emotionally Appealing
Undesirable:
Not enough information
Lack of details

3. Write up #1 had a clear objective and an awesome video!
The whole campaign was to help build a school in Madagascar and benefit the entire
community as a whole.

4. https://www.indiegogo.com/projects/s
ocial-entrepreneurship-in-
madagascar#/
The video is awesome and
emotionally appealing and
shows the finalization of the
schools inauguration etc.
Funding Goal: $600
Achieved: $560
Social Entrepreneurship

5. What I liked
• I liked how they had these
categories
• Previous work they have
done all over the world!
• The mission of the
organization
• The objective
• And information about
the people their and
their specific nee
• I liked how it was very
clear what the mission
of the organization was
and that readers would
be able to clearly see
what they are
contributing too.

6. Write-up #2 Lack of Info
It was a good idea, just confusing and hard to follow

7. https://www.indiegogo.com/projects/project-
gazaab-nainital-social-entrepreneurship#/
• The objective of Gazaab
Nainital is to help students at
Singapore Management
University. It was to help them
learn about social
entrepreneurship and how it
can benefit society and help
their society rise out of poverty.
They will teach select students
about social entrepreneurship
and then one of the students
entrepreneurship ideas will be
funded.
• Funding Goal: $4,000
• Achieved: $3,281
• Social Entrepreneurship

8. What I did not like
• They weren’t very clear about what
was actually going on you had to do
some deeper research.
• The woman on the video speaking
kept cutting out and you couldn’t
understand her very well.
• There just needed to be a little bit
more info listed below so that the
readers knew exactly what they were
contributing too.

9. Write-up #3 clear objective and informational video

10. Legacy of War: a two-year-long photographic project, documenting the long-term impact of conflict on
communities around the world.
Funding Goal: $20,000
Achieved: $30,600
Social Entrepreneurship
https://www.kickstarter.com/projects/242077426/legacy-
of-
war?ref=category_location&ref=discovery&term=social%2
0entrepreneurship

11. What I liked
• I liked how the man in charge of the
project was very up front with what
he would be doing with the funds
and created an interesting journey
for all the contributors to see
• There was a photograph book
published afterwards of all the
findings
• The video was extremely information
and the photographer really build
report and demonstrated his
credibility and the good this could do
for the world.

12. Write-up #4:
Lack of details

13. https://www.indiegogo.com/projects/social-
entrepreneurship-in-south-africa-help-carly-
lead-the-way#/
• This project is called Social Entrepreneurship in South Africa. The
purpose of this campaign is to empower and promote social
entrepreneurship in South Africa.
Funding Goal: $6,000
Achieved: $1,470
Social Entrepreneurship

14. What I did not
like
• All she listed bellow her video
was only an “about me” short
story and didn’t enclose a
whole lot of details about the
project it was pretty vague.
• Her video was extremely
unprofessional and she didn’t
present herself very well.
• There wasn’t a lot of
reassurance that the money
was going to a good cause and
that she would be productive.
• She also didn't’t share much
experience from when she
visited South Africa.

15. Photos Cited
• https://mormonhistoryguy.files.wordpress.com/2013/07/man-looking-at-his-
computer-screen.jpg
• https://www.indiegogo.com/projects/social-entrepreneurship-in-madagascar#/
• https://www.indiegogo.com/projects/project-gazaab-nainital-social-
entrepreneurship#/
• http://bostonwellnesscoach.com/wp-content/uploads/2014/05/Sunny-Day-
800x450.jpg
• https://www.kickstarter.com/projects/242077426/legacy-of-
war?ref=category_location&ref=discovery&term=social%20entrepreneurship
• http://images2.fanpop.com/images/photos/3100000/Romantical-love-painting-
photo-love-3195612-1103-809.jpg
• https://www.indiegogo.com/projects/social-entrepreneurship-in-south-africa-
help-carly-lead-the-way#/

16. Works Cited
• https://www.indiegogo.com/projects/social-entrepreneurship-in-
madagascar#/
• https://www.indiegogo.com/projects/project-gazaab-nainital-social-
entrepreneurship#/
• https://www.kickstarter.com/projects/242077426/legacy-of-
war?ref=category_location&ref=discovery&term=social%20entrepren
eurship
• https://www.indiegogo.com/projects/social-entrepreneurship-in-
south-africa-help-carly-lead-the-way#/