3. Pop is a British fashion magazine co-founded in 2000 by Ashley Heath and editor
Katie Grand.
History:
In 1999, the publishing house Emap enticed
Grand to leave Dazed & Confused and invited
her to work on the cult magazine The Face, as
the magazine's official fashion director. At the
same time Emap offered her a position as
Editor-in- Chief of an as-yet unnamed new
magazine. The first issue of Pop was launched
in September 2000. Grand said that her main
concept was that "it to be really jolly. And pink
— I was obsessed with it being pink."[2]
4. Masthead often
placed at the
top of the cover.
Typography of
masthead
consistent
throughout all
editions
Close-up shot-
not usual
conventions of a
fashion magazine
2 different
types of font
used on cover
(masthead
and text)
Editing of images
of fruit on cover-
tropical theme
Looking
directly at the
camera
Sticker sheet
featured inside-
often magazines
give free promo gift
Main colours-
yellow, green
and pink
Harsh
lighting on
the face/
high
contrast
Plain
background
Fashion
brands listed
along the side
A lot of editing
involved in the
magazine, not
normal
convention
5.
6. Main colours
are cool-
Blue’s, yellow
hues
Defies conventions, main
screen video on home
screen minimalist
Signature masthead
along the top
High fashion
Menu in top
right hand
corner
Main linked page
has 3 main titles;
Pop Remix,
Shopping and Girls.
Simple titles
and layout
Links to their social
media
Remix;
collaboration
with designers
Shopping; styles and look
books featuring designers
Girls; models and
employers
This website is one
typically of an
alternative fashion
magazine
