My AS Media coursework. Evaluation based on social groups.

1. How does your magazine represent
particular social groups?
As Media Coursework

2. British Street Youth
The British street youth are a particular social group targeted by our magazine. British street
youth comprise mainly of young males, interested in hip-hop culture of modern day and from
the past as well as the combining of skate culture. The genre our magazine is revolved
around the hip hop culture which is why it appeals to this particular social group.
The fashion of the genre is represented in the photo shoots; these costumes consist of brands
like Palace and Supreme which are exceptionally desirable by people all around the world.
Our models wore these brands, such as Palace in the photo shoot to ensure that the
genre is well represented.
Based on these connotations, our magazine targets fashionable and skate-like teenagers.
Skateboarding is done on the street, and hip-hop originated on the street too.
From this, it is clear that our magazine is going to target the social group of young,
fashionable people who potentially skateboard and spend time socializing on the streets.

3. In addition, the use of vulgar language and slang in our double page spread further
suggests that our magazine represents the youthful social group as stated in the
previous slide. For example, ‘I rock my fits’ is a quote extracted from our double
page spread, and it consists of youthful terminology which is used when teenagers
reference their clothing.
The habit of foul language is associated
with quite childish and rude behaviour,
and hip-hop artists consistently swear in
their lyrics and in general language. This
often leads to their fans adopting similar
personalities to their favourite artists (to a
certain extent), hence why the
incorporation of vulgar language
represents a particular social group,
because they comprehend it themselves.
Also within our double page spread, there are
various brands like Adidas and North Face.
Commonly within the street youth, you will see
them wearing these brands because it is their
type of style. By including an artist with similar
interests, it suggests that our magazine targets
this particular social group.
Language use

4. Seeing as our magazine constitutes of
targeting the street youth, the
inclusion of various social media logos
on the front cover is key. I personally,
as a youth, use social media
consistently throughout the day,
whether it is watching videos, checking
notifications or listening to music etc.
Thus, these logos attract the young
teenage social group because they
have grown up with its development,
as well as the concept that social
media is heavily dominated by
youngsters. Additionally, it shows that
our magazines content is accessible on
multiple platforms, not just on a
magazine. This is a diverse way of
representing a social group, however it
is intelligent because it is what they are
interested in, so hopefully it would be
effective.
Social Media