Does your brand have a plan to leverage TikTok's growing popularity? Here are some trends and figures to see how the platform fares in terms of engagement rates, and reach. Some brands like Walmart are leveraging it to extend their social media following. Are you ready? Do you need help? Contact us today at enquiry@script.com.sg

1. $50.4 million
In February 2020, global user spending on
TikTok reaches
3.1 million new downloads
Globally, from 16 to 22 March, the video app saw
84.8 million
TikTok's global downloads in March increased
by 5% from February at
27% on average
A data analysis of 2,152 TikTok influencers from
February to March saw engagement jump by
TIKTOK'S POPULARITY IS
GROWING WORLDWIDE
E M A I L A T E N Q U I R Y @ S C R I P T . C O M . S G
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With extended lockdowns during COVID-19, TikTok has become a
popular means of escapism for most people.
Sources: Statista; AList; Music Business Worldwide
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2. HOW TIKTOK FARES AGAINST OTHER
SOCIAL MEDIA APPS?
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AVERAGE ENGAGEMENT RATE ACROSS SOCIAL MEDIA PLATFORMS IN 2019
7.72% of engagement rate
on average across the audience spectrum
TikTok's popularity has boomed with
The chart is recreated based on the data from InfluencerMarketingHub
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3. WHY TIKTOK IS INCREASINGLY
IMPORTANT IN YOUR OUTREACH?
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THE APP'S POPULARITY IS COMMENSURATE WITH THE
NUMBER OF DOWNLOADS OVER THE PAST THREE YEARS
E M A I L A T E N Q U I R Y @ S C R I P T . C O M . S G
This chart is recreated based on the data from SensorTower
Installations worldwide
1.9 billion
active users worldwide
800 million
users use TikTok daily
9 out of 10
Sources: SensorTower; InfluencerMarketingHub
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4. Highly Collaborative
Disruptive Algorithms
Walmart's #DealDropDance
TikTok is all about creating conversations and exchanging
ideas. People can creatively respond to other users’ videos
or make a commentary of them—creating endless
possibilities of viral content like "Duet", for example.
With more than 41% of its users aged between 16 and 24,
TikTok encourages marketers to create highly relevant
content. This, in turn, preserves the authenticity of your
brand message.
TikTok is a highly cost-effective platform for
trendjacking. Unlike other social platforms, TikTok
users focus less on production value and prefer instant,
raw content that is right on trend.
HOW CAN YOUR BRAND TAP INTO THE
POWER OF TIKTOK?
E M A I L A T E N Q U I R Y @ S C R I P T . C O M . S G
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Sources: mediakix; business2community; BusinessofApps; Sprout Social
Trend-driven
Authenticity Matters
With highly intuitive User Interface, TikTok democratises
content better than any other social platforms. Having
significant followings isn't necessary to get discovered
easily by others in the search bar.
Walmart launched its first TikTok campaign last year in anticipation
of its Black Friday sales. The campaign was kicked off with
collaborations with top influencers on the platform. It successfully
garnered:
views on campaign
videos in total
4 billion Boosting Walmart's
followers to
17 million
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