Trend Truth: Tweeting the News

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51% of consumers think that social media has an impact on the news. What are the implications?

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Trend Truth: Tweeting the News

  1. 1. TrendTruth: Tweeting the News 51% of Americans think social media has an impact on mainstream news. What are the implications?
  2. 2. The world is online.
  3. 3. <ul><li>58% of consumers find news through search engines </li></ul><ul><li>44% find news on websites for national news networks </li></ul><ul><li>37% get news from online newspapers </li></ul><ul><li>29% get news from social media </li></ul>
  4. 4. Changing Readership <ul><li>26% now find less news in print sources </li></ul><ul><li>25% get more news from online newspapers </li></ul><ul><li>30% get more news from networks’ websites </li></ul><ul><li>30% get more news from search engines </li></ul><ul><li>24% get more news from social media </li></ul>
  5. 5. Readers are active on social networks…
  6. 6. <ul><li>52% are on Facebook </li></ul><ul><li>40% are on MySpace </li></ul><ul><li>34% have an account on YouTube </li></ul><ul><li>20% have a Twitter </li></ul><ul><li>15% are on LinkedIn </li></ul>
  7. 7. … but do social networks influence the news?
  8. 8. <ul><li>Major news outlets have Twitter feeds to instantly publish headlines </li></ul><ul><li>Cable news includes user-submitted content like video, audio and photos </li></ul><ul><li>Opinions posted on social media get airtime </li></ul><ul><li>51% of consumers say social media influences the news </li></ul>
  9. 9. Actionable Insights <ul><li>Social media offers a quick, free and easy way to connect with audiences </li></ul><ul><li>Social media reveals consumer opinion </li></ul><ul><li>YouTube, Twitter, Facebook are free online marketing </li></ul><ul><li>Innovative mining and social media monitoring solutions open access to opinions that consumers might not share on a survey </li></ul>
  10. 10. How do we know this?
  11. 11. Survey Methods <ul><li>Date of Survey: 6/29/2009 </li></ul><ul><li>Respondents: 315 </li></ul><ul><li>Sample Source: FGI SmartPanel </li></ul>This nationally-representative sample consists of adults aged 18 and up and is balanced to the US population using recent census data. One can say with 95% confidence that the maximum margin of sampling error is ±4 percentage points.
  12. 12. Why FGI <ul><li>Custom online panels </li></ul><ul><li>Branded online communities </li></ul><ul><li>SmartPanel: 100,000+ panelists </li></ul><ul><li>SmartPanel Community </li></ul><ul><li>Human experts who handle each step of the process with you and your customers in mind </li></ul>
  13. 13. FGI Research: custom panels, research experts, dynamic approach.
  14. 14. <ul><li>This TrendTruth brought to you by FGI Research. Learn more about the market trends online at our TrendTruth blog… </li></ul><ul><li>… or follow us on Twitter! </li></ul><ul><li>@TrendTruth </li></ul><ul><li>fgiresearch.com/trendtruth </li></ul>

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