The document discusses the decline of creativity across various age groups, highlighting a drop from 98% in 5-year-olds to just 2% in adults. It provides historical quotes reflecting skepticism about technological advancements and mentions the changing market interests, such as bottled water surpassing fizzy drinks. The author suggests methods to enhance creativity, including associative thinking exercises and brainstorming techniques.

1. The Creativity Dip ? L a w r e n c e h a l l e t t . c o m http://lawrencehallett.com

2. ~ Learnt to do ~ Best book ~ Shattered Assumption

3. The Definition of Insanity “ Doing the same old things and expecting different results”

4. The odd 1 out is? 4 53 14 62 48 15 493

5. Learn to be creative ? - 5 year olds - 98% - 10 year olds - 30% - 15 year olds - 12% - Adults (25+) - 2%

18. Facebook has 300 million members ,

19. If FACEBOOK were a country it would be the 4th largest in the world between Indonesia and USA

23. For students starting a four year technical or college degree, this means that ..

30. R e cognise this?

33. “ 640k ought to be enough for anyone” Bill gates - 1981 “ Who the hell wants to hear actors talk” HM Warner - Warner Bros 1927 “ There is no reason for any individual to have a computer in their home” Ken Olsen - President DEC “ $400 for an MP3 player, it won’t sell and it will be killed off quickly” Macrumours 2001

34. Fizzy Drink Market 30 billion cans Market share 52% By 2012 bottled water will exceed fizzy drinks consumption

36. The 40 people they didn’t want

37. Idea Generation

38. Darwin Picasso Einstein Mozart Shakespeare Why so Creative?

39. Learn to be creative ? - 5 year olds - 98% - 10 year olds - 30% - 15 year olds - 12% - Adults (25+) - 2%

40. Creativity test

41. Brain Salesman?

42. Random word ?

43. 4 0 0 0 = 1 2

44. Skyline Toys

45. Association Ima gi na ti on Association Association Association Association Association

47. Imagination workout Daily 10 min workout 1 week to Learn Daily associational thinking 1 week journal

48. L a w r e n c e h a l l e t t . c o m http://lawrencehallett.com [email_address] 07946 882823

49. Brainstorming but not as we know it ?