Prototype Camp Chicago 
! 
@ChicagoCamps #prototypecamp 
Jason Kunesh 
@jdkunesh
...ISH
publicgood.com @publicgood
"I don’t think that anyone has really 
told (people) what design is. It 
doesn’t occur to most people that 
everything is designed–that every 
building and everything they touch in 
the world is designed. Even foods 
are designed now. So in the process 
of helping people understand this, 
making them more aware of the fact 
that the wor l d around us i s 
something that somebody has 
control of, perhaps they can feel 
some sense of control, too. I think 
that’s a nice ambition." 
! 
–Bill Moggridge
If software is eating the world, 
prototyping is the fork.
The form is the solution to the problem; 
the context defines the problem. 
! 
–Christopher Alexander
press release 
landing page & email 
content 
sketches & prototypes/code 
launch & iterate 
theme = month = audience
“Too much and too long, we seem to 
have surrendered community excellence 
and community values in the mere 
accumulation of material things. Our 
gross national product...counts air 
pollution and cigarette advertising.” 
“Yet the gross national product does not 
allow for the health of our children, the 
quality of their education, or the joy of 
their play. It does not include the beauty 
of our poetry or the strength of our 
marriages… it measures everything, in 
short, except that which makes life 
worthwhile.” 
–Robert F. Kennedy
social enterprise 
(benefit corporation) 
lean startup 
agile 
holocractic-ish
"All that hype for an MP3 player? Break-thru 
digital device? The Reality Distortion Field™ is 
starting to warp Steve [Jobs]’s mind if he 
thinks for one second that this thing is gonna 
take off." - By NobodySpecial 
"I for one am disappointed and think that 
Apple is making a mistake by trying to get into 
this market." - By Jaime 
"Any way you spin this it is: Not revolutionary… 
A bad fit…(and) without a future." - By FatTony
WORLD-SAVING
“Be so good 
that they can’t 
ignore you.” 
! 
–Steve Martin
“How can you tell a good painting from a bad one?”... 
“All you have to do my dear,” he said, “is look at a million 
paintings, and then you can never be mistaken.” 
It's true! It's true! 
! 
–Kurt Vonnegut
Then my father sat down 
beside him, put his arm 
around my brother’s 
shoulder and said, “Bird 
by bird, buddy. Just take 
it bird by bird.”
Thank you! 
@jdkunesh 
jdkunesh@gmail.com

Chicago Prototype Camp 2014 keynote

  • 1.
    Prototype Camp Chicago ! @ChicagoCamps #prototypecamp Jason Kunesh @jdkunesh
  • 2.
  • 5.
  • 6.
    "I don’t thinkthat anyone has really told (people) what design is. It doesn’t occur to most people that everything is designed–that every building and everything they touch in the world is designed. Even foods are designed now. So in the process of helping people understand this, making them more aware of the fact that the wor l d around us i s something that somebody has control of, perhaps they can feel some sense of control, too. I think that’s a nice ambition." ! –Bill Moggridge
  • 11.
    If software iseating the world, prototyping is the fork.
  • 22.
    The form isthe solution to the problem; the context defines the problem. ! –Christopher Alexander
  • 30.
    press release landingpage & email content sketches & prototypes/code launch & iterate theme = month = audience
  • 38.
    “Too much andtoo long, we seem to have surrendered community excellence and community values in the mere accumulation of material things. Our gross national product...counts air pollution and cigarette advertising.” “Yet the gross national product does not allow for the health of our children, the quality of their education, or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages… it measures everything, in short, except that which makes life worthwhile.” –Robert F. Kennedy
  • 46.
    social enterprise (benefitcorporation) lean startup agile holocractic-ish
  • 48.
    "All that hypefor an MP3 player? Break-thru digital device? The Reality Distortion Field™ is starting to warp Steve [Jobs]’s mind if he thinks for one second that this thing is gonna take off." - By NobodySpecial "I for one am disappointed and think that Apple is making a mistake by trying to get into this market." - By Jaime "Any way you spin this it is: Not revolutionary… A bad fit…(and) without a future." - By FatTony
  • 51.
  • 52.
    “Be so good that they can’t ignore you.” ! –Steve Martin
  • 53.
    “How can youtell a good painting from a bad one?”... “All you have to do my dear,” he said, “is look at a million paintings, and then you can never be mistaken.” It's true! It's true! ! –Kurt Vonnegut
  • 54.
    Then my fathersat down beside him, put his arm around my brother’s shoulder and said, “Bird by bird, buddy. Just take it bird by bird.”
  • 57.
    Thank you! @jdkunesh jdkunesh@gmail.com