Kit Oliynyk (Speaker) Senior Business Design Lead, Ventera
The ethos of "makers"—how making things and simply being creative for the sake of creativity can be a bad thing, if we're not willing to be responsible for our legacy and pretend that “design isn’t political.” This session will consider case studies of companies and products that are making our lives and our society worse—sometimes unintentionally. We'll talk about dark patterns and how they could cost millions of dollars—and, sometimes, human lives. There are three areas of transformation where we as an industry can get better:
Self-identity: Transform our beliefs to shift from pure craftsmanship to becoming the makers of social good, evolve our definition of success from “moving fast and breaking things” into the sustainability and health of our society.
Connection: Engage with as many people as possible in our companies (beyond just tech), overcome our biases through diversity and inclusion, and share beliefs and values that empower our partners and us to care about people, together.
Future-proofing: Ask questions to one another to collectively identify the emerging risk zones for our products and services using a variety of tools, including EthicalOS, moral value maps, “worst-case scenario” workshops and more.
Corrie Wilder (Speaker) Director, Marketing & Communications / Clinical Assistant Professor, Edward R. Murrow College of Communication, WSU
Do you tell your customers what you want them to hear without first considering if they actually care about what you are saying? If you do, you're not alone. As brand leaders, we are our own biggest cheerleaders and often expect our enthusiasm to be contagious, regardless of whether our audience understands us. As communications professionals, it is our job to create connections, and the strongest connections are made when we take the time to get to know our customers on a deep, personal level.
In this session you will learn how to gain a deeper understanding of your customers and create a brand experience they will care about.
Creative Jam Session: Quality Forum 2015 Vancouver BCMarlies van Dijk
An interactive workshop where creative thinking tools are put to the test. Flexing creative muscles in healthcare is not always easy to do. We hope these ideas will be useful when you go back home to solve your wicked problems! Andrew and Marlies
Slides and notes that accompanied the workshop 'I want to break free! Expanding Geography's Influence.'
Part of the Geographical Association's Annual Conference held at Derby University in April 2010
Corrie Wilder (Speaker) Director, Marketing & Communications / Clinical Assistant Professor, Edward R. Murrow College of Communication, WSU
Do you tell your customers what you want them to hear without first considering if they actually care about what you are saying? If you do, you're not alone. As brand leaders, we are our own biggest cheerleaders and often expect our enthusiasm to be contagious, regardless of whether our audience understands us. As communications professionals, it is our job to create connections, and the strongest connections are made when we take the time to get to know our customers on a deep, personal level.
In this session you will learn how to gain a deeper understanding of your customers and create a brand experience they will care about.
Creative Jam Session: Quality Forum 2015 Vancouver BCMarlies van Dijk
An interactive workshop where creative thinking tools are put to the test. Flexing creative muscles in healthcare is not always easy to do. We hope these ideas will be useful when you go back home to solve your wicked problems! Andrew and Marlies
Slides and notes that accompanied the workshop 'I want to break free! Expanding Geography's Influence.'
Part of the Geographical Association's Annual Conference held at Derby University in April 2010
Oli Flower discusses the changing landscape of critical care education and what new media means in this context. See www.intensivecarenetwork.com for more info.
ABM Creativity Dip
The attached presentation is the slide content for a creativity and innovation presentation
The content includes an extract from the excellent "Shift happens" presentation - Great content to highlight the changing world
1. Technology is seen as irrelevant to the older generation as it barely existed when they were growing up.
2. It was safer to play outside back then.
3. Face to face conversation was more important.
Digiday Hot Topic: Subscriptions and Memberships | Membership Puzzle ProjectDigiday
Membership Puzzle Project presentation at the Digiday Hot Topic: Subscriptions and Memberships event on August 16, 2018.
By Emily Goligoski, Research Director at the Membership Puzzle Project
Sifting our way to generational insightsAnne Boysen
What do people in the same generation seem to have so much in common? And how do we know if the similarity is generational and not the result of some other factors? Let's sift our way to the solid kernels of good generational insight.
Good teamwork is the heart of successful business. But what is a good team? Many teams are riven by dysfunctionality, poor leadership, groupthink, and in-fighting. Research across 180 teams and 37,000 employees at Google has identified the core component of high-performance teams - psychological safety. This is a collaborative, customer-focused and civil environment in which creativity, critical thought and cognitive flexibility can flourish. But drop the smallest amount of toxicity into the team and everything can quickly becomes poisonous and low-performance. Informed by years of cutting-edge management research and decades of practical experience in organisational transformation, this Masterclass explains how to deliver a high-performance, psychologically safe environment and how to quickly identify and eliminate the various toxic processes, behaviours and people that destroy the core of a great business.
Positive Media Psychology: Harnessing the Power of Media for GoodPamela Rutledge
Overview of positive media psychology by Dr. Pamela Rutledge for the Fielding Graduate University School of Psychology Colloquium, April 9, 2021. Positive Media Psychology is a specialized area within media psychology that emerged to promote the use and development of media technologies that support well-being and human flourishing. By using a positive psychology paradigm, researchers and developers will be better able to evaluate and harness the power of media technologies to impact lives and society for the better. This deck includes an overview of some theoretical constructs and real-world examples.
Make sustainability sustainable (preview)Fan Foundry
Marketing "green" products often backfires because, much as we'd like all buyers to follow the altruistic "because green is better" thinking, other unaddressed factors intervene to short circuit that thinking, with the result that sustainable solutions fail to gain traction in the hearts and minds of buyers. But it doesn't have to be that way.
Security Is Like An Onion, That's Why It Makes You CryMichele Chubirka
Why is the security industry so full of fail? We spend millions of dollars on firewalls, IPS, IDS, DLP, professional penetration tests and assessments, vulnerability and compliance tools and at the end of the day, the weakest link is the user and his or her inability to make the right choices. It's enough to make a security engineer cry. The one thing you can depend upon in an enterprise is that many of our users, even with training, will still make the wrong choices. They still click on links they shouldn't, respond to phishing scams, open documents without thinking, post too much information on Twitter and Facebook, use their pet's name as passwords, etc'. But what if this isn't because users hate us or are too stupid? What if all our complaints about not being heard and our instructions regarding the best security practices have more to do with our failure to understand modern neuroscience and the human mind's resistance to change?
Ethical issues for administrators power point session 3.bb.fa2017brucemiller9901
I understand the importance of considering other points of view.
I understand the importance that countering opinions are OK and may even be helpful.
I can define the principle of ends-based thinking and can apply it to ethical dilemmas.
I can define the principle of care-based thinking and can apply it to ethical dilemmas.
I can define the principle of rule-based thinking and can apply it to ethical dilemmas.
Why incompetent people think they're amazing Alicia Garcia
How good are you with money? What about reading people’s emotions? How healthy are you, compared to other people you know? Knowing how our skills stack up against others is useful in many ways. But psychological research suggests that we’re not very good at evaluating ourselves accurately. In fact, we frequently overestimate our own abilities. David Dunning describes the Dunning-Kruger effect.
Oli Flower discusses the changing landscape of critical care education and what new media means in this context. See www.intensivecarenetwork.com for more info.
ABM Creativity Dip
The attached presentation is the slide content for a creativity and innovation presentation
The content includes an extract from the excellent "Shift happens" presentation - Great content to highlight the changing world
1. Technology is seen as irrelevant to the older generation as it barely existed when they were growing up.
2. It was safer to play outside back then.
3. Face to face conversation was more important.
Digiday Hot Topic: Subscriptions and Memberships | Membership Puzzle ProjectDigiday
Membership Puzzle Project presentation at the Digiday Hot Topic: Subscriptions and Memberships event on August 16, 2018.
By Emily Goligoski, Research Director at the Membership Puzzle Project
Sifting our way to generational insightsAnne Boysen
What do people in the same generation seem to have so much in common? And how do we know if the similarity is generational and not the result of some other factors? Let's sift our way to the solid kernels of good generational insight.
Good teamwork is the heart of successful business. But what is a good team? Many teams are riven by dysfunctionality, poor leadership, groupthink, and in-fighting. Research across 180 teams and 37,000 employees at Google has identified the core component of high-performance teams - psychological safety. This is a collaborative, customer-focused and civil environment in which creativity, critical thought and cognitive flexibility can flourish. But drop the smallest amount of toxicity into the team and everything can quickly becomes poisonous and low-performance. Informed by years of cutting-edge management research and decades of practical experience in organisational transformation, this Masterclass explains how to deliver a high-performance, psychologically safe environment and how to quickly identify and eliminate the various toxic processes, behaviours and people that destroy the core of a great business.
Positive Media Psychology: Harnessing the Power of Media for GoodPamela Rutledge
Overview of positive media psychology by Dr. Pamela Rutledge for the Fielding Graduate University School of Psychology Colloquium, April 9, 2021. Positive Media Psychology is a specialized area within media psychology that emerged to promote the use and development of media technologies that support well-being and human flourishing. By using a positive psychology paradigm, researchers and developers will be better able to evaluate and harness the power of media technologies to impact lives and society for the better. This deck includes an overview of some theoretical constructs and real-world examples.
Make sustainability sustainable (preview)Fan Foundry
Marketing "green" products often backfires because, much as we'd like all buyers to follow the altruistic "because green is better" thinking, other unaddressed factors intervene to short circuit that thinking, with the result that sustainable solutions fail to gain traction in the hearts and minds of buyers. But it doesn't have to be that way.
Security Is Like An Onion, That's Why It Makes You CryMichele Chubirka
Why is the security industry so full of fail? We spend millions of dollars on firewalls, IPS, IDS, DLP, professional penetration tests and assessments, vulnerability and compliance tools and at the end of the day, the weakest link is the user and his or her inability to make the right choices. It's enough to make a security engineer cry. The one thing you can depend upon in an enterprise is that many of our users, even with training, will still make the wrong choices. They still click on links they shouldn't, respond to phishing scams, open documents without thinking, post too much information on Twitter and Facebook, use their pet's name as passwords, etc'. But what if this isn't because users hate us or are too stupid? What if all our complaints about not being heard and our instructions regarding the best security practices have more to do with our failure to understand modern neuroscience and the human mind's resistance to change?
Ethical issues for administrators power point session 3.bb.fa2017brucemiller9901
I understand the importance of considering other points of view.
I understand the importance that countering opinions are OK and may even be helpful.
I can define the principle of ends-based thinking and can apply it to ethical dilemmas.
I can define the principle of care-based thinking and can apply it to ethical dilemmas.
I can define the principle of rule-based thinking and can apply it to ethical dilemmas.
Why incompetent people think they're amazing Alicia Garcia
How good are you with money? What about reading people’s emotions? How healthy are you, compared to other people you know? Knowing how our skills stack up against others is useful in many ways. But psychological research suggests that we’re not very good at evaluating ourselves accurately. In fact, we frequently overestimate our own abilities. David Dunning describes the Dunning-Kruger effect.
We are proud to announce our 35th Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,500+ innovation-related articles.
Urgent problems, rational solutions and passionate patient advocates are necessary but not sufficient to create change in health care organisations.
Lois Kelly and Carmen Medina of Rebels at Work will look at common mistakes in developing and introducing new ideas and discuss important and often overlooked organizational, interpersonal and personal self-awareness practices needed to navigate the journey from ‘I see a problem and have an idea’ to the idea being adopted.
Persuasion Equation The Subtle Science of Getting Your Way.docxkarlhennesey
Persuasion Equation: The Subtle Science of Getting Your Way
by Mark Rodgers
AMACOM. (c) 2015. Copying Prohibited.
Reprinted for Personal Account, Purdue University Global
[email protected]
Reprinted with permission as a subscription benefit of Skillport,
All rights reserved. Reproduction and/or distribution in whole or in part in electronic,paper or other forms
without written permission is prohibited.
Chapter 2: Decision Making—The Surprising Reasons People Say Yes and No
Picking his way through the cramped ballroom, with people-filled padded chairs all askew, there was no clear route. Obstacles,
however, were not this man’s primary concern. On his face, you could see his mind racing—searching for what he would say
once he was in front of the crowd. Few people like public speaking, but this situation seemed even more torturous than usual.
He found his standing spot, turned, and faced the crowd.
“I have traveled three hours round-trip every day to attend this session. I’ve driven dangerous roads and in heavy traffic. You
are a talented and knowledgeable group. I have learned from you, and you have learned from me. And I sure could use the
money to help pay for gas. Please, please. Pick me!”
That scene played out in a Calgary persuasion workshop during which I asked three volunteers to vie for a single, crisp $100
bill by convincing the audience to individually award them the money. The idea: Whoever makes the most compelling case,
winning the affections of the crowd, walks away with the cash and the bragging rights.
Participants are allowed to make their case in any way they deem appropriate, with one exception: They can’t share the money
or materially benefit the crowd in any way. (I’ll buy you all drinks!) Adding to the pressure, I give them just four minutes to
develop their case and only 25 seconds to present it.
What would you say if you were in this situation?
This activity mirrors business life today in many ways. You are often in competition with others for the account, the promotion,
the project. You must think on your feet and be able to put together compelling arguments fast, and you might not have much
time to state your case. Sometimes you need to do all this—especially in peer-to-peer persuasion situations—without offering
your target some sort of material gain. Not an easy assignment, to be sure.
The most interesting aspect of this workshop activity, though, is not the people vying for the money—it’s the people deciding
who will earn the money. You may think that people are carefully analyzing participants’ arguments, weighing the pros and the
cons to rationally decide who gets their votes. That’s not what’s happening. At all. The surprising truth is that most people have
no idea why they say yes.
UNEXPECTED TRUTHS ABOUT YOUR THINKING
Nobel Prize–winning economist and author Daniel Kahneman suggests that human beings possess two “systems” for thinking:
one that processes information very quickly, and one that d ...
Similar to Evil by Design | Seattle Interactive 2019 (20)
Connect is both the lifeblood of capitalism, and its most volatile competitive field. In this Arena, the mightiest of brands compete – in a state of near permanent transformation – to be the primary point of connection between people, between things, and between people and things. Over the next 100 years, humans will experience the equivalent of 20,000 years of technological advancement. In the Decade of Possibility, changes that once took decades will happen in years – or even months, driving a revolution in the ways people and things Connect. What does this mean for brands? Everything…
Experience may be the best teacher, but how does a team experience accessibility? We generally learn best by doing or feeling for ourselves. An accessibility workshop has the power to bring that immediate sense of understanding to teams – and personal understanding results in better solutions. In this session, Jess Vice outlines why accessibility is a strategic investment. With her expertise in UX and design responsibility, she will walk the audience through a framework for a tactical accessibility workshop to make equitable design a priority for every team.
The Metaverse and blockchain-based tokens sound like nerdy buzzwords but they represent the bleeding edge of new opportunities for brands to cultivate relationships with their audience, from creating new product experiences to building real communities.
Luis will share his entirely subjective view on what's possible here based on nearly two years of immersion in the space (which feels like seven years in web3 world).
You'll hear about:
+ Tapping into an emerging wellspring of creativity
+ Harnessing technology to empower the audience
+ Nurturing environments of authenticity and fascination
+ Leveraging new kinds of data for programmability and insights
The cobbler’s children and their lack of shoes is an overused reference but so handy as a quaint way to say, ‘we’re too busy doing work for other people to focus on ourselves.’ When Tether was founded more than fourteen years ago, a temporary logo and website was hastily created in order to have something to make Tether look legitimate. And, you guessed it, that temporary logo and website became permanent for way too long.
In this presentation, Steve will reveal the process and results of being a good client to ourselves as we created a new face for Tether, including a sneak peek of the new website that will go live in November.
There is a massive shift happening in the social and media space as GenZ and Younger Millennials are shifting their time and attention away from traditional social platforms and leaning into healthier, community-based options. The trust in news and influencers is on the decline, and this is changing the landscape quickly.
From a brand perspective, all of the iOS and Android changes are forcing marketers to rethink targeting, audiences and shift toward interests, passions and other signals.
These two forces (consumer and marketer shifts), along with the economy, are creating the most important inflection point for businesses and people in over a decade.
So some scientists mapped thousands of brain cells....why should you care? Rachel and Jenny tell the crazy cool stories behind the complicated science of the Allen Institute. In this session, you’ll learn marketing, communications, and SEO tips to promote complex topics to your audience. From building relationships with subject matter experts to finding surprising angles that make technical topics approachable, you’ll walk away with new ideas to make any tricky topic shine and to grow your audience beyond just the experts.
As we are in a global market, there’s more to win over international audiences than just translate text into another language or simply updating UI components. Localizing your user experience design is to adapt international products for a specific region to create relevant and appropriate experiences for users. With extensive experience in UX/UI design and visual design for the global audience, Shantelle Liu will share the the matters, the definition, and best practices of localizing user experience design.
History is not simply a chronology of events that happened in a particular order. History is a meticulously curated phenomenon of power. How history is created -and who gets to tell that story- has one of the most significant impacts on our society. But we never talk about it.
In this talk, we’re going to! We will explore how history is constructed and how we can use that knowledge to create the legacy for which we want to be remembered. We will learn about the roles of presence and absence in history-making and how those who leverage those roles often control power. We will also discuss practical ways in which we can all reclaim our personal agency and drive the narrative that will become our lives, our families, and our society.
Learning Objectives:
+ Discover the secrets to history-making that have remained unchanged for centuries.
+ Learn how to actively write your own story in the way you’d wish to be remembered.
+ Take-away four techniques to help harness the power of your own story."
As much as we take photos throughout our lives and now grab screen captures of our connected virtual moments, the tools will converge as we move through the metaverse. The way we capture what we see will change, but our want to remember, interpret (editing), re-imagine (editing!) and share will continue.
Getting people to your website is just the first step. Once they're there, your content needs to keep them engaged long enough to get them to the call to action. The best way to engage readers is through stories, so in this presentation, Alison Ver Halen will provide actionable tips you can use to include stories in your content that demonstrate the value your business provides so your target audience is primed to take your call to action.
The constant pressure on marketers to prove return on ad spend (ROAS) is receiving particular emphasis heading into 2023. Economic headwinds are signaling uncertainty, retail is transforming rapidly as shoppers return to stores after over two years of quarantine and a mainstay of digital advertising — third-party cookies — are continuing to collapse.
The good news is that marketers don’t have to navigate these challenges (and opportunities) alone. Learn how this fast-evolving digital landscape can remake programmatic advertising to benefit marketers and consumers alike. Heading into next year, what trends can marketers expect in digital advertising, and how can they leverage the power of people-based advertising to succeed in the evolving landscape?
Your superpower is developing strategic copy that's grounded in rationale. But when it comes to writing creative headlines, it might not come easy. From left brain to right brain, Brianne will share her journey to enhanced creativity and share four frameworks you can use to get out of your head and write headlines that stick. You won't explore your typical 'how-to' and listicle headlines in this session. Go beyond the surface and walk away with immediately actionable strategies and the confidence to generate a sea of creative headlines for your next copywriting project.
When you started your business you probably didn’t think about all the day-to-day marketing and promotion you’d be doing. You’re not a marketer but you know you need marketing. Outsourcing your social media marketing is great way to establish consistency in your online presence, while allowing you to focus on what you do best — your business. However, a company’s marketing strategy should be integrated into every part of your business to be more effective. Learn how you can bring marketing in-house and build a social media team that can thrive over time.
Website marketing has an altruism problem. While forward-thinking professionals are beginning to understand that successful websites are built for humans, too many of us are still trying to ""game the system"" to stay in Google's good graces. Decision-makers have been burnt by cookie-cutter agencies and frustrated by strategies that don't seem to spark movement. The key to accelerating and future-proofing your online presence is in rethinking your SEO program to involve more teams, inform more decisions, and bring the focus back to your users.
In this session, you'll learn:
+ How to think beyond page titles and meta descriptions to design a modern, sophisticated website strategy
+ How to tell whether your SEO agency is worth the price tag
+ How to maximize your investment in SEO by removing silos and adopting a 360-degree perspective"
Kavi Kardos Corporate Finance Institute / Director of SEO
Are you still manually managing granular campaigns, but your ROAS are dropping? With the progress of Artificial Intelligence over the past few years, machines can now predict trends and make automated decisions in real-time. With this, it is crucial for advertisers to explore this new modern approach. By making the shift from overly segmented targeting and using too many keywords, to a simplified and more efficient account structure, you’re allowing machine learning to work to its best ability. In this session, Ashley Royalty, Director of Add3SHOP, will discuss modern practices and full-funnel activations that helped transform brands like IT Cosmetics, Nuun, and Elemis into million-dollar assets.
As the market has become saturated with advertisements for consumers, leaning into pop culture has proved to be the key to standing apart, especially since 38% of people consider brand involvement in pop culture either important or very important. Still, many brands opt to stay on the conservative side and avoid taking big (albeit culturally relevant) risks. When The Narrative Group took a seemingly “boring” product like yogurt and made it bold by championing the sometimes controversial “cannabis holiday” with Harmless Harvest’s “Harmless Hits Different” Pack a Bowl campaign for 4/20, they were met with 168M earned media impressions, 11M influencer impressions, and record-breaking sales. The success continued with their “thirstiest summer” campaign promoting their coconut water, tapping into “thirst traps” and recognizing “the thirst is real” with their consumers, and logging over 3M impressions in the first 3 months alone. Rebecca can share why bold, culturally relevant, and sometimes “risky” ideas can lead to the most successful campaigns.
At the end of this session, the audience will be able to:
+ Understand what “brand swagger” is and how you can use that confidence and boldness to boost your brand and campaigns
+ Navigate and find the right threshold for trying new ideas that still align with the brand
+ Develop a strategy to connect to an audience who “gets it” - building trust with your current audience but also expanding to new ones
The Metaverse will require more content than we can realistically build manually, and it will need to be dynamically generated, personalised and completely interactive. This talk focuses on two groundbreaking projects: Creating an entirely AI-generated and interactive TV show and our inevitable future of 3D streamed media, specifically interactive streamed volumetric sports broadcasts. Adam will show how both projects work under the hood with live demos of the technology and breakdowns of the key points. Components include procedural cinematography, shot evaluation, ML pose estimation, dialogue and narrative synthesis, touch interactivity, intuitive UX and the challenges of streaming huge amounts of content to mobile devices. You’ll see what will hopefully be the very first, fully AI-generated TV show running 24 hours a day and never before presented versions of the latest Metacast technology, transforming how media is broadcast.
Have you ever wondered how to learn a new craft? In this session, Tiantian will share her knowledge on mastering a new craft using the 100-day-project format. You will learn about how to set up a daily routine, apply deliberate practice, and eventually become a better designer in 100 days.
As the amount of personal data we produce continues to grow, so does the sophistication of the technology used to collect it. However, this ever-expending ecosystem of customer data is becoming so complex that few people actually understand how it all works, creating a widening divide between the data haves and haven-nots. To level the playing field, we’ll explain how customer data is used for personalization and targeted marketing in words that even a 5-year-old can understand—literally. In this session, we’ll tell the story of Parker, a data manifestation who travels through the strange world of the digital information on a journey to find his way home. Along the way, we’ll explain concepts like Customer Data Platforms (CDPs), predictive modeling, data on-boarding and more. It’s a story the whole family can enjoy, including technologists, marketers and privacy advocates.
Grant Munro (Speaker) Senior Vice President, Shutterstock Custom, Shutterstock
With increased digital media consumption, comes increased expectations. Brands are challenged on a daily basis to share engaging visual media across all social channels. In this imagery-driven environment, we have seen video come out on top as the most valued type of content. While video is expected to continue to grow, another major consideration is the increased importance of personalization. Personalization requires brands to look at content differently. How do you scale the required content while meeting the personalization needs that brands are looking for? This talk will discuss strategies that brands are using to localize and personalize content as it becomes an increasingly crucial element of consumer engagement and loyalty.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
18. Morals excite passions, and
produce or prevent actions.
Reason itself is utterly impotent in
this particular.
The rules of morality, therefore,
are not conclusions of our reason.
— David Hume
23. Intent
Is this a worthy
problem to
solve?
Result
s
What consequences
does our solution
have?
24. We are not the creative class anymore.
We are now the responsible class.
25. craft
creative solutions
attention to detail
user empathy
technology is neutral
communication
future-proofing questions
attention to the whole picture
social responsibility
technology is driven by beliefs
43. When it’s a matter of “right”
or “wrong”, people become
less tolerant of others who
hold the opposite view.
Linda Skitka
44.
45. Ethics is doing the
right thing, even if it is
hard or uncomfortable,
together.
Morals is knowing
the difference
between right and
wrong for yourself.
46. When you decide that you want
to be just brave it it opens up
way more possibilities than
trying to be perfect ever does.
— AOC
52. medicine
I will remember that I remain a
member of society, with special
obligations to all my fellow human
beings, those sound of mind and
body as well as the infirm.
54. 1. Respect people as individuals
2. Do no harm, while maximizing value
3. Examine any affected population
archive.org / David Panarelli
55. …the term “research” designates an
activity designed to test a hypothesis,
permit conclusions to be drawn, and
thereby to develop or contribute to
generalizable knowledge…
56. medicine
I will remember that I do not treat a
fever chart, a cancerous growth, but
a sick human being, whose illness
may affect the person's family and
economic stability.
Hey, everyone. How’s the conference so far? How’s the energy? Good, ‘cause we gonna talk about some pretty dark stuff today—how we screwed our society up as designers, and what to do about it. We also talk about creativity without responsibility, why we got used to it, and how we might consider redefining ourselves.
I’m sure you’ve seen some of these pretty headlines before. We’ve spent a lot of time lately figuring out what went wrong. How did we end up building a technological dystopia instead of the brave new world?
We just wanted to make stuff, right? We were so good at our craft. We believed in our own version of the future, and we’ve been making new things to move fast and break this old world, regardless of consequences.
We believed the tech is “neutral”, like the house utilities, and we kept making new ones. We’ve treated people merely as consumers of our craft, as users, and we’ve built our businesses around it. And in our naive and blind optimism we were dead sure people gonna use our products in the exact same way we’ve prescribed them.
Our business partners (and sometimes our own research) suggested that people don’t like to think—so we made algorithms to think for them. Few years later our algorithms are biasing our minds and disconnecting us from reality.
Our business partners wanted more engagement—so we’ve designed a dopamine economy. We used interaction design to hook people up and make them addicted to our products. And we’ve succeeded. We’ve enthralled people with our beautifully crafted apps, and we made sure they’d never let go of their phones again. We barely have the attention span of the goldfish now. But it’s not just our partners' fault. We were so proud of ourselves and our creative power that we didn’t want to ask the hard questions—how exactly our work is affecting human lives?
None of this is probably new to you now. But I had a rough awakening myself, I went through a journey of redefining my craft and my identity as a designer, so I felt like I need to wake other people up. But more and more people started saying: “Hey, enough preaching already, we get it, give us some ethical frameworks to take back to work!” Ok, cool, looks like people are already woke!
So I’ve started sharing toolkits and frameworks for ethical decision-making. And some people said: “Hey, wait a second, what’s this philosophical mumbo-jumbo? Philosophy is useless. This is a design conference, I want something cool for my craft. Come on, Kit, you used to talk about UI animation—that was good stuff!”
And the more I kept talking to different people the more I’ve realized something. People in our industry are in some very different places in their maturity and ethical journeys—and, most importantly, have different beliefs. Some people already believe in the social good, social justice, all of that, and might’ve already considered the ethical implications of their work. And some people think all of this social stuff is someone else’s problem. And that’s ok.
It’s ok to have different beliefs. The problem is, if we’re unwilling to declare our own beliefs and learn what our colleagues believe in, it might be very hard to make ethically responsible products. In fact, in might be very hard to even define what we consider right or wrong as a group.
There are still some people who want to be convinced ethics are important. There are some people who are ready to ask the right questions. And there’s a whole lot in between. How do we get from being an good person into being on an good team, into being in a good company? Let’s talk about it.
I got my Computer Science degree in the National Technology University of Ukraine, and back then philosophy was a mandatory class. Well, in post-Soviet universities everything was mandatory—we couldn’t really pick and choose our classes. But I remember hating the philosophy in particular. It seemed so useless. So far-off and detached from our actual craft.
So I’ve spent a lot of time at just that—getting better at my craft, and being a maker. First, I learned how to make things pretty. Then I realized that it’s not about pretty, so I learned how to make things usable. And fast. And simple. All of that. I had a different self-identity back then: I thought what makes me a good designer is profound knowledge of my craft, all the tools I’ve mastered and all the ways how I can change existing things and make new things.
Someone gave me this laptop sticker, and I wore it proudly for years. I wanted to make stuff, fast, and I didn’t care for the consequences. I enjoyed my godlike power of creation, and I was really proud to call myself that—creative.
I looked at some slow and complicated website and I thought “It ought to be simpler and faster. I can make it better.”. I didn’t realize that “better” means “simpler and faster” only in my head, only according to my personal beliefs.
Uber looked at public transportation in the U.S. and thought “we ought to invent a new kind of transportation system, faster and simpler.” And now we’re stuck in traffic among hundreds of other Uber cars, and it’s not as simple as just walking over to a bus stop.
Then I’ve learned of this guy, David Hume, a 18-century philosopher. He said that we can observe WHAT IS, the nature of our reality with reason, and science, and pragmatism. But whenever we think WHAT OUGHT TO BE, this is not an objective reasoning, this is our morals and beliefs talking.
In other words, we use our brains to observe the present, and we use our heart to speculate about the future. And design happens right in between those two. I used to believe that technology is neutral, but according to Hume any decision, any design that changes WHAT IS into WHAT OUGHT TO BE is very much not neutral. It’s personal. It’s an ethical choice.
I’ve also learned of this Greek philosophy called Gnosticism—it’s about understanding the ways of gods. Greeks believed in many gods, and in particular this guy, the Demiurge. Demiurge is a godlike entity who created and maintains the physical Universe. The Creator. The Ultimate Craftsman. However, he is not the kind of god that holds your hand, and absolves your sins — there might be another god for that. Demiurge only cares about making. He creates merely because he can. Because in his mind making is beautiful and noble all by itself. Fuck it. Ship it. But he’s not The God; he’s not divine, he’s just a maker. He makes mistakes. His ethical choices are flawed. And everything the Demiurge created is fundamentally flawed because it can bring suffering to the people.
Previously, I thought I should design to make human lives better. I thought my job was empathy for THE user, for one human being at a time. I loved focusing on those “happy paths”. It felt so good, so self-righteous. It was so easy to believe that if I can make one person happy, it’ll make EVERYONE happy. And that would make me a great designer and a very good person.
In reality I can build an algorithm that could make a couple of people happy now. Maybe. But it could make a million people suffer just a few years later. By focusing my empathy on a couple of people I’m potentially excluding everyone else while missing broader aggregate effects. So I guess I’ve learned that empathy is not enough. Human-centered design is not enough.
So I’ve learned to think about the consequences of my design instead. Before thinking what ought to be and speculating about my personal vision of the future, I wanted to make sure I’m not making anyone’s life worse. Instead of thinking HOW to make stuff, I started asking the questions. What could go wrong with my design? Or better yet, is it the right problem to solve?
I used to be so proud about being creative. But I had to redefine my self-identity, what makes me successful as designer in my own eyes. I’ve realized that we’re not the creative class anymore. We’re no longer in the business of creative solutions, we’re in the business of disaster-proofing our collective future. And I realized that if I want to be good at it, I have to replace a bunch of beliefs in my head with new ones.
I started valuing communication over craft, “why” over “how”, questions over solutions. But hey, this is not a call to action. This is my personal journey, my personal beliefs. I cannot force anyone to believe this stuff. The reason I’m even telling you all of this is to remind that before we get into any kind of ethical design process at large scale, before we learn how to make social good as a team, we have to decide what’s good and what’s evil for ourselves. There’s no one else who can make that decision for us.
Was Cambridge Analytica an abuse or an intentional use case? Is keeping Nazis on Twitter a stress case? I can only use my own beliefs to make that call. But products are made by teams, and I don’t know the real story behind the teams that made those products. What did they believe in? What did their business leaders believe in? It’s so easy to point fingers and call a bunch of companies super-villains just because they’re doing bad shit in my personal system of beliefs.
It’s hard to fit human beings into a binary framework. We’re not monsters. There are a lot of good people in the tech industry. And most of us care about our society. So why do bad things happen regardless of our good intentions?
Because when we make decisions alone, we’re likely to make mistakes. We usually know what’s good and what’s bad for ourselves, but we don’t know what’s good at scale. We don’t know how to talk with each another about ethics. We don’t have a system of shared beliefs.
Let me tell you a story about how good intentions can turn bad when we don’t know how to talk about it. There was this developer named Ryan who was designing a payment flow for the ticketing website. He saw other websites using a purchase timer, but he wasn’t sure if it’s a good solution. He probably bought some tickets online before, and it just didn’t feel right for some reason.
So he went on StackExchange and asked the community a question. Notice the assumptions he has: he feels that the timer might be “pushy,” but he cannot say why. He also doesn’t question the tech itself—what if there could be other ways to prevent overselling the tickets? The fascinating part is that his guilt of possibly being too pushy translates into a desire to hide the timer, yet keep the 10-minute reservation limit.
Half an hour later a local community expert swoops in with a bunch of peremptory statements. No, people don’t like surprises. People like being in control. People don’t want to make a mistake. We’ve built an arbitrary 10-minute reservation period instead of tracking the sold tickets in real time. But we want the experience to be positive, so let’s actively help those poor suckers complete the purchase as fast as possible. Period.
Just 2 hours later another person shows up to point out this seemingly obvious fact: people might feel the timer is frustrating, annoying and possibly panic-inducing. People might make mistakes while trying to fill a huge payment form under the time pressure. They might mistype their credit card number or abandon the whole thing in utter despair, so there won’t be any sale whatsoever.
But it was too late: the first response got upvoted as the best answer. This story happened in 2011. Imagine how many developers worldwide were searching for answers on StackExchange since then and considered this purchase timer as the best industry practice. Imagine how many of them didn’t even read past the first answer. This is how we set precedents by every little decision we make. Such a shame.
We all make mistakes. Our judgment might be flawed, we’re ignorant, and we need more perspective. These guys on StackExchange sought answers and precedents only from their peers, software developers. When we ask questions to the same limited group of people, we get the same answers over and over. We get biased. And we build those biases into our products and services.
We build weight tracking products that scorn women for getting pregnant. How could this happen? Perhaps this tech company didn’t have enough women on their team to remind them that gaining weight during pregnancy is perfectly normal.
This soap dispenser was meticulously designed and engineered by professionals, the tech specs of this sensor were discussed at lengths, and it went through some proper QA testing. How could THAT happen? Perhaps there were not enough people of color on the team—or, better yet, just no one to ask the right question at the right time. Because it shouldn’t take a person of color to make sure there are no racist soap dispensers in our workplaces.
Our companies are making bold statements about diversity, but rarely do something real. But even when they do, it’s still super-hard to share our diverse opinions with one another. We’re afraid to speak up, to assert an opinion that’s different from our peers. It gets emotional, it get political, so we keep avoiding it.
Our personal beliefs are mostly black and white, we’re so sure what’s good and what’s bad for ourselves. Just look how passionately opinionated are people on the internet. But when you put a bunch of people on a team and ask them to make ethical decisions as a group, it gets much harder, much less binary, because people are different and believe in different things.
Shared ethics are not binary; they are a product of endless conversations we ought to have with one another. We need to shift from personal ethics and morals to politics. We need to get out of our comfort zones and stop avoiding these conversations about our beliefs.
When I first started talking about this ethical stuff at work, a whole bunch of people (much to my surprise) approached me in private and said “You can’t talk about politics at work, it’s inappropriate”. I was like “Wait a second, but I’m not even talking about politics all that much—I’m talking about beliefs and social justice.” And they said “Well, it’s still your liberal agenda, so you can’t really talk about that stuff at work”. Wow. It was interesting that people instantly equated talking about beliefs and talking about politics, and both felt really uncomfortable to them.
I got really curious, and I started reading a lot on the subject. I’m an immigrant and I was surprised to learn there’s a sort of social taboo in the US for politics at work—and it’s actively discouraged by companies. In Ukraine where I’m from and many other countries people talk politics all the time—at work, in pubs and restaurants, on the beach and in the church. People feel that asking complete strangers about their views on the society they share with each other makes perfect sense—how else would you get out of your bubble and learn something new?
But it turns out, there aren’t that many people actually uncomfortable with it. It’s not the talking itself, it’s having different beliefs that scares people. Alright, so I dug deeper. Why is it so hard to talk to someone who has different beliefs?
University of Illinois did this research in 2005. They’ve measured how far would people sit from each other in a meeting room if they disagree—specifically, if they believe it’s a matter of morals. When we have a moral conviction that our beliefs are “right”, we can’t handle other opinions because they challenge our identities.
We’re all secretly xenophobic. We’re afraid of anything that’s different, we’re afraid to open ourselves up to new ideas and beliefs. What if those beliefs turn out to better than mine? Does this mean I’m a bad person? We alienate ourselves from people with different views, we get into a bubble. And we feel like otherwise we’d have to contest or CHANGE their beliefs.
But why does it have to be this way? I think it’s next to impossible to change another adult’s system of beliefs over a short heated conversation. Imagine if we could just talk about individual beliefs—especially in the context of our design work. What if those people, who we choose to see as opponents, happen to believe in the same things we do?
It is possible to express genuine and respectful curiosity to learn other people’s perspectives without trying to change their mind. It is possible to find the common ground: things both you and your colleagues care about. And at the very least it’s quite possible to simply declare your own beliefs—so that people would understand where you’re coming from when making any design decisions or arguing for any change in your product.
It feels like we’re at the inflection point. Can we evolve from personal craft and personal morals into shared beliefs and shared responsibility? Can we overcome our fear and start having all of these hard political conversations with our colleagues?
What are some of the cultural tools that could help foster these conversations? Here’s a helpful framework by Alla Weinberg. It’s important that it starts with the willingness to change: what is our team experiencing right now that we want to be different?
Say, we’re building a chatbot, and most of our teammates agree that interacting with a “female assistant” feels bad. So as a group, we declare that we believe in gender equality. How do we behave as a group when we have this belief? We stop saying “hey guys”, and start saying “hey folks” instead. We start being respectful of each other’s pronouns. And we end up making a bot that’s completely gender-neutral so that we could avoid bias.
What happens when our team collectively builds a system of these shared beliefs? They could become our most important design tool. Remember how we used to create design principles for our projects and our teams? Those usually come in threes too. Say, these three: simplicity, ingenuity, delight. Sounds familiar? We pre-package a bunch of really important stuff into these convenient generalized labels. And what kind of decisions are driven by these basic labels?
We build oversimplified experiences that ignore the “edge cases” and do not account for nuance. We fall for genius new algorithms without realizing the consequences to society. We force people to experience “delight” to make them addicted to our products and endanger their health and well-being.
What if we use ethical principles instead of design principles? What if we use our shared beliefs as a design tool? All of this ethical stuff is super-old, remember? Ancient Greeks talked about it. And all of this happened before, in other industries. Here’s a story. In 1932 there was an experiment by the US Public Health Service at the Tuskegee University in Alabama. 400 African-American men with syphilis were told they’re being treated for their condition. They weren’t.
The goal of the study was to research the untreated effects of syphilis until the time of death. Those 400 men were told the study would last only six months. It lasted 40 years.
[tone down] They were living with the disease without their knowledge, and dealing with the consequences without their consent. The experiment was meant to end only when all participants had died and been autopsied.
Over the next few decades, this slowly unfolded into a major public scandal, until in 1974 a National Commission was formed to figure out the ethics of medical research. And five years later they’ve published a thing called The Belmont Report. And here are its three ethical principles.
Some might say “hey, this is a medical research report, what does it have to do with design?” Here’s how this document defines "research”. Hypothesize, test, and learn. Does this sound familiar now?
See, doctors found it essential to set ethical principles even to their research—not to mention actually slicing people open, which is also guided by tons and tons of protocols, ethical studies, and constant iterative discussion in the industry. Even the economic impact is covered by the modern version of the Hippocratic oath. What about us?
What happens when our businesses stand in the way? What if our company makes money off something we believe is unethical? Design is about the exchange of value—between individuals, business and the society. And we can participate in defining the business model by sharing our beliefs across the entire company.
Businesses are about numbers. Design is about stories. We can and we should tell stories about our work and our beliefs. But is there a way we can turn our beliefs into numbers? How can we quantify social good?
There are some ways. We’ve tried measuring how good or how bad people feel about our company. This is called NPS, and it doesn’t really work, like Jared Spool would tell you, but it’s a start.
We can ask questions. For example, we can measure the amount of money our company is spending on call center complaints, lawsuits and penalties to prove the cost of NOT being ethical. There are many people in our companies who could give us this data: lawyers, corporate strategists, PR, and HR folks. What if we start talking ethics with all of them? What if together we can change the way our companies do business?
One of my favorite examples is the LinkedIn class action in 2015. LinkedIn made a business decision to aggressively increase its market share. It resulted in a design decision to secretly spam people using a misleading design pattern. And it ended up costing $13 million in lawsuits. In addition, between 2015 and 2016 their stock price was cut in half. How’s that for shareholder value?
Speaking of shareholder value, it was popularized in 1970 by Milton Friedman. Friedman made a statement that only individuals can have a “social responsibility,” while corporations have a fiduciary duty to their employees and shareholders. Corporation has to increase profits at all costs—otherwise it’s “pure and unadulterated socialism.” Notice how politically charged his doctrine was, to begin with. There are still many people who believe this—and often these same people argue that politics are inappropriate at work.
We can and we should talk about our beliefs at work. If we disagree with our company policies, we should ask questions. This stuff works. Google folks did it. Microsoft folks did it. And many more of us are doing it every month.
We have a choice to be socially responsible, even if our companies aren’t. Sometimes, our companies might be in a very different place on the ethical journeys, and we just can’t stand it anymore. Well, being able to quit because of your ethical beliefs is a privilege. Lots of people cannot afford to lose a single paycheck. But if you can, remember that you always have that choice.
Alright, quick palate cleanser. There’s a shared belief that Jeff Goldblum simply makes everything better, so here we go. Take a deep breath. Things aren’t that bad, we’re having more and more of these conversations as an industry, and it’s great. We’re definitely on the right path.
This stuff is hard. We’d have to learn how to be genuinely curious about other people’s beliefs without offending them. We’d have to overcome our corporate culture of not talking about it at work. We’d have to get direct support from our senior leaders, and make sure our company’s values and beliefs are aligned with ours. And if we get to this point with our teams, we’re already pretty far along on our ethical journey and are far less likely to do some evil by design.
Now let’s talk about tactics—if we all communicate openly, how to make sure we’d ask the right questions? Some hard future-proofing questions to collectively understand what could go wrong with our product, and what risks we’re possibly facing.
A good first step is paying close attention to the language we use with our coworkers and product partners. Lu Han from Spotify wrote a great article about it. When we use words like “edge case” or “most of our users” we’re making a judgment call that some people are unworthy of our product. When we say “just add it to the T&C” we’re possibly afraid to consider the ethical implications of our decision and are secretly hoping no one would notice. They will. Call these things out and start a conversation about it.
Aaron Lewis wrote another article about the language we use when it comes to our work calendars. We all say “let me grab some time on your calendar” or “I’ll squeeze some time in”, because we perceive digital calendars as empty buckets, waiting to be filled with events. Why? Because digital calendars were designed as white and blank by default, as though other people’s time is unaccounted for. Imagine if the team designing it would say: “As a team, we believe that we should respect other people’s time”. How might that change the design and the way we use it?
A lot of people start by scanning their products for known dark patterns. We love make giant lists of all the things we’ve learned to be bad so that we could avoid them. But hey, remember this Hume guy? We cannot decide what ought to be by reasoning—it’s determined by our passions, our hearts, our beliefs. People are so unique, that we always find new ways to fuck up, to break the laws and set the precedent. It might be impossible to learn what’s wrong by just making a giant list—that’s why dark patterns libraries and codes of ethics don’t always work. Sorry, folks.
We’re unique, our products are unique, we have to figure this stuff by ourselves. Here’s an idea: try to imagine a Black Mirror episode featuring a technological disaster or a huge public scandal involving your product. Wow, things are suddenly getting real. And yeah, don’t do it with just your peers—designers or developers. Do it with as many people from your company as possible—lawyers and security folks too. Believe me, they might know about disasters and scandals much more than we do.
Another great tool to find common ground with your stakeholders is building a moral value map. Which values best describe your product—and how might that influence your product decisions? How does your product inhibit, support, limit or enable people in different contexts? Notice how these values might map really well to your previously defined system of shared beliefs.
If you like canvas as much as I do, here’s an excellent tool for you: The Iceberg Canvas by Karwai Ng and Will Anderson.
When we go beyond our business’ value proposition and start overlaying it with societal, economic and environmental factors, it can help uncover the real weight of our design decisions and help everyone involved to make the right choice.
Layers of Effect is a similar tool from designethically.com for understanding the cascading nature of our design decisions. This tool is very helpful to frame the impact of our products and start forecasting some of the unintended consequences it might create.
Want something prettier? Here’s the most beautiful deck of cards you’ve ever seen: The Tarot Cards of Tech by Sheryl Cababa and other amazing people at Artefact. This deck gives some excellent prompts for our future-proofing conversations to uncover potential risks in our products.
Finally, here’s my favorite framework called EthicalOS. Let me give you a quick overview.
This framework structures our dystopian and future-proofing conversations into eight distinct risk zones—to help us think of ALL the ways our products can make people suffer, and make sure we’re not missing something.
These are the kinds of questions we can ask one another. Notice how much easier it could’ve been to prevent all of these case studies we’ve talked about—if only someone would ask the right question to the right group of people at the right time?
Having these conversations ain’t easy. Sometimes it’s hard to make the case, to win the argument with your partners about being ethical. These books can help. Educate yourself and your teammates about the consequences of our work—and perhaps next time we could build something more sustainable and healthy for our society.
Another thing you could do is take a class in ethics—and offer it to your partners and stakeholders. Ethics is now a part of our craft curriculum. We need to learn not just HOW to make things, but rather IF we should make them in the first place.
We’re neither gods nor monsters. We’re makers. And sometimes we make mistakes. We used to think of ourselves as craftspeople, and we’ve been focusing only on our visions of the future, and the “happy paths” without thinking of consequences. What if we start asking each other some hard questions? What if we tie our design and business incentives not to moving fast and breaking things, but rather to the diversity of thinking, inclusivity and social good in our products?
One last thought. We can't add design ethics at the end, like sprinkles on top. It has to be a core system of beliefs: yours, and everyone else around you. Everyone is a designer these days. Developers, product managers, business analysts, lawyers—everyone who makes a decision impacting your product and, ultimately, our society is a designer. Talk about your beliefs with all of them. Ask them what’s right and what’s wrong, and let’s make some social good, together. Thank you.