Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

CFA capabilities powerpoint 2014

309 views

Published on

This powerpoint is a nw overview of some of our work in 2013 as well as how our agency works when we land a new client.

Published in: Social Media, Business, Career
  • Be the first to comment

  • Be the first to like this

CFA capabilities powerpoint 2014

  1. 1. Proven Strategies. Thrilling Results. October 2013 Cohen-Friedberg Associates 617.965.0279 cfapromo.com
  2. 2. CREATE.VALUE. Our Guiding Principles We develop sales building ideas and activate promotions. We drive transactions and collect data to support our clients’ business goals. We create. We offer a great value. We create value. 02/05/14 Property of CFA Marketing & Sales Promotions Agency 2
  3. 3. The Company     02/05/14 CFA was founded in 1994 in Greater Boston by Mark Cohen and Eric Friedberg. Over the past 20 years, the company has built a reputation as a leading promotions and sweepstakes agency driven by tangible results. CFA works with high profile retail and consumer goods and services companies. Today a team of 12 CFA associates executes hundreds of promotions each year. We are creative, committed and 100% customer focused. Property of CFA Marketing & Sales Promotions Agency 3
  4. 4. The Company We Keep 02/05/14 Property of CFA Marketing & Sales Promotions Agency 4
  5. 5. At Your Service Traditional Promotions Facebook Activation Sweepstakes Administratio n & Fulfillment 02/05/14 Mobile Games Property of CFA Marketing & Sales Promotions Agency 5
  6. 6. CFA Sweepstakes Management Snapshot 02/05/14 Property of CFA Marketing & Sales Promotions Agency 6
  7. 7. Additional Services Social Media & Mobile App Promotions 02/05/14 Property of CFA Marketing & Sales Promotions Agency 7
  8. 8. Client Work: Staples Overview: •CFA client since 2006, 1,000 stores •Bring “easy brand promise” to life at Staples retail CFA Program Elements: •Concept development with brand team •Sweepstakes management •Seeding winning tickets •Prize management, registrations, bond, prize fulfillment Results: •10 prizes redeemed •Significant PR coverage due to unique promo and Boys & Girls club tie-in 02/05/14 Property of CFA Marketing & Sales Promotions Agency 8
  9. 9. Client Work: Party City Overview: •600 stores, CFA client since 2007 •Leverage Giants sponsorship to drive name collection and store traffic •Instant scratch and win program on game day at the stadium CFA Program Elements: •Promotion creative •Game card development •Sweepstakes management Results: •Grew database by 25,000 •Sales lift immediately following game 02/05/14 Property of CFA Marketing & Sales Promotions Agency 9
  10. 10. Client Work: Sullivan Tire Overview: •CFA helped a regional tire chain leverage their partnership with a local Red Sox player •Client extended the CFA promotion using radio/TV, local events CFA Program Elements: •CFA handled all phases of the promotion from POS, creative, production, website development and all sweepstakes management. Results: •Promotion added 20K+ contacts to client database 02/05/14 Property of CFA Marketing & Sales Promotions Agency 10
  11. 11. Client Work: Sports Illustrated Overview: •First-ever Sports Illustrated fresh face competition for an unknown model CFA Program Elements: •Creative •Technology •Back-end judging for SI.com Results: •12,000 entries 02/05/14 Property of CFA Marketing & Sales Promotions Agency 11
  12. 12. Client Work: Marathon Gas Overview: •Drive convenience store sales, bounce back gas purchase •Build customer database using a drive to web game card CFA Program Elements: •19 million run multi-version game card, production/prize seeding •Vendor co-op (Hershey, Pepsi, M&M, Frito-Lay) •Managed $1 million check issuance back to gas stations and fulfillment of 1,000+ prizes, registration and bonding •Hosting online game, prize insurance 02/05/14 Property of CFA Marketing & Sales Promotions Agency 12
  13. 13. Additional Client Work Samples Facebook promotion targeting youth market. $900K WalMart investment. 02/05/14 Property of CFA Marketing & Sales Promotions Agency 13
  14. 14. 02/05/14 Property of CFA Marketing & Sales Promotions Agency 14
  15. 15. How we’re different? CFA agency principals work on your business and are a phone call away every day. Your account is managed by the same teams that have executed hundreds campaigns for similar businesses. We listen. We add valuable insight. You get the quality and quantity of work you need. Because at CFA, we create value. The # of account managers and field marketing specialists depends on the number of promotions and in-field execution requirements. 02/05/14 Property of CFA Marketing & Sales Promotions Agency 15
  16. 16. Sample Sweepstakes Workflow 02/05/14 Property of CFA Marketing & Sales Promotions Agency 16
  17. 17. Program Pricing Structure * Based on our knowledge of your business and your RFP, CFA recommends Option 2 02/05/14 Property of CFA Marketing & Sales Promotions Agency 17
  18. 18. In Their Own Words “CFA Promo has been a key partner to our engagement strategy and is one of the most creative agencies we have ever worked with!” -- Carlos Gil Manager, Social Media Bi-Lo Holdings CFA has been a strong partner over the years, and we appreciate their consistency and dedication to providing responsible sweepstakes services. – Yasaman, Pourati, Manager Customer Satisfaction, Staples “ My advertising agency has collaborated seamlessly with Eric and his team on multiple digital and social campaigns over the last 4 years. CFA handles all contracts, legal rules, insurance and fulfillment for our social promotions, which allows us to focus on the creative concept and overall campaign without worry.” -- Phyllis Dealy, Partner, Woods Witt Dealy & Sons “We’ve been working with CFA for a few years and they have been fabulous to work with, from their attention to detail to their legal input, and suggestion on creative solutions. They make the process smooth and easy; they are always a great addition to our team!” -- David Abehsera, President The Woo Agency 02/05/14 Property of CFA Marketing & Sales Promotions Agency 18
  19. 19. At Your Service "Over the last 17 years, I have had the luxury of leading the marketing and digital strategies for many blue chip organisations both in the US and Europe. Throughout that journey, the one constant has been CFA…they have been a true partner and extension of my team. Regardless of the sector, the budget, or challenge, I knew I could count on Eric and his team to successfully deliver on our needs. CFA is a trusted, reliable and innovative resource that I always have on my speed dial wherever I am" -Kimberly Kriss, SVP Marketing, AEG Europe We would be honored to add to our roster of thrilled clients! 02/05/14 Property of CFA Marketing & Sales Promotions Agency 19

×