1. The Guttenberg Design
Principle
The headline is based in the
primary optical area and
the strong fallow area. This
is because the reading
gravity starts in the top left
hand corner and goes to
the right. In the weak
fallow area there is part of
the article and the
beginning of the article
itself. In the terminal
optical area there is an
image of Jacoby Shaddix
from Papa Roach. This
shows that the article is
about him.
Main Image/Images
The main image of a singer named Jacoby Shaddix who is from Papa Roach, a well-known rock
band. The use of thought bubbles around him show that this article is about his life and the
different things he feels. The pose he is in suggests he is trying to get away from his issues by
climbing higher like when people see a mouse and jump higher.
Headline
The headline is a play on
words from lyrics to one of
his songs. The fact it is
placed in the primary
optical area and strong
fallow area means it will be
seen first. The headline is in
red, black and white which
ties in with the rock genre.
The headline is in the strong
fallow area and primary
optical area and cuts across
the page in a diagonal
fashion
House Style
The House style of the double page spread is quite dark. The use of red and black colours ties in
with the rock genre of the magazine. The colours are quite boring as they don’t draw the readers
ate. The layout of the text
Double Page Spread Analysis: Kerrang!
