The poster depicts the faces of the band members superimposed with an eagle. This suggests the band feels patriotic and wants to give back to America. The sad, neutral expressions represent the rock genre and create a sense of nostalgia. The eagle symbolizes American culture and patriotism, while the worn, folded appearance of the image conveys it has been looked at often, adding to the nostalgic feeling.
Hierarchy of management that covers different levels of management
Poster analysis 1
1. Lara Dobson
Kings ofLeon – OnlyBy the Night
Genre – Rock
Characters
The characters presentare the band members.Asonlya
part of theirfacesisshowing,makingthemseemlike one
person.The charactersare all wearinga sad neutral
expressionwhichisarepresentationof the genre.Thisis
because the rock genre isknown forplayingsadmusic.The
characters inthe band are superimposedwiththe eagle,
givingthe sense thatthe bandhas the grace and patriotism
of the eagle.
Narrative
The narrative for thispostersuggeststhatthe bandis extremelypatrioticandwants to give backto
America.Thiscouldbe done inthe eveningsuggestingthe title “Onlybythe Night”. Thisposter
causesnarrative enigmaasthere couldbe a multitude of reasonswhythere isaneagle withinthe
poster. The facesof the band suggestthat there isa seriousmeaningtothisposter.Ibelievethere
may be an nostalgicnarrative asthe sepiatone of the image suggeststhatit isan oldmemoryor
image,creatingthe meaningof nostalgia.
Iconography
The most iconicimageryinthisposteristhe image of the eagle blendedinwiththe facesof the
band.Thisis iconicas itrepresentsthe Americanculture andhow patrioticmostAmericanscanbe.
The way the image seemstohave beenfoldedcanalsobe seenasIconic.The foldsseemtobe worn
down,meaningthatthisimage hasbeenlookedata lotof times.Thiscanmake the image seem
nostalgicwhichfitsintothe narrative enigma.
Setting
The settingof the posterseemstobe a plainroomwhichcouldbe similartothat of a police mugshot
room. Thiscouldrelate tothe freedomthatAmericaissupposedtobe proudof yettheyseem
trappedinthisroom withthe waytheirexpressionsare.Also,the use of slightgreentintedandsepia
tone makesthe image lookoldfashionedandcouldmeanthe past mistakesthathave beenmade.I
believethisrepresentsthe bandasrebelliousasthe phrase ‘Onlybythe Night’andthe fact it seems
like amugshotsuggestsmistakesinthe past.
Technical Codes
The use of a close up isusedfourtimesinthisimage as all membersof the bandhave had a close up
shot.Thisrepresentsthe bandastheyhave a neutral expressionandseem like ateam.Thisshows
the way theirfriendshipisinthe bandandhow close theyare as theyall worktogetherlike one
person(oranimal).The use of editingonthe eagle makesthe bandseemtocome togetherasobn
entitywhichcouldrepresentthe waytheyworkwell.Also,the factthe birdisan eagle identifiesand
emphasisesthe patrioticfeelingsthatthe bandhasfor America.