This slide deck covers the first class of my social media course, Share This: Professional and Organizational Approaches to Social Media. If you would like to know more about the course or what services I can provide with regard to social media, please feel free to reach out to me. Good tidings, Lance Lance Eaton he/him/his http://www.ByAnyOtherNerd.com https://twitter.com/leaton01 https://www.linkedin.com/in/leaton01/ ____________________ I wish I had all the answers; better yet, I wish I knew all the questions to ask.

1. Lance Eaton
leaton@northshore.edu
@leaton01
North Shore Community College
#ShareThis2015

2. 1. Introductions
2. Self Assessment With Social Media
3. What This Course Isn’t
4. A Brief Overview of Social Media
5. Facets of Social Media
6. The Tools of Social Media
7. For Next Week (Not Exactly Homework)

3.  Name
 Where are you from?
 What do you do (professionally or hobbies/interests)?
 Why social media?

4.  Take about 5 minutes.
 Be as clear as possible.
 Will return at the end of class.
 Keep this.

5.  You will be a social media ninja.
 You will know every social media platform.
 You will have the secret sauce for going “viral”
 You will make a bajillion—yes, a bajillion dollars!

6. 1. Better explain what social media is.
2. Determine how to use social media for your
suited purposes.
3. Assess which platforms work best for your
intended goals.
4. Use several social media platforms with
intermediate level skills.

7.  Early 2000s
 Cellular
 Text-based messaging
 Moore’s Law
 GPS
 Quick mobile interaction.
 Quick multimedia exchange.
 New modes of communication
and exchange.
 New relational dynamics.
 Explosion of information.
http://www.pewinternet.org/2015/01/09/social-media-
update-2014/pi_2015-01-09_social-media_01/

8.  Data (2X = 12M)
 Networks (1 in 4)
 Applications (1M+ 2008)
 Monetization (G=33.5 F=33.3 T=3.5)
 Algorithms (Shoots & Ladders)

9. https://www.youtube.com/watch?v=z1KJAXM3xYA

10.  What Is it?
 How is it used?
 Who uses it?
 Why might this be useful for you or your organization?
General Information
Users Worldwide: 1.75+ billion (2014)
Platforms: Apple, Droid, Microsoft

11.  What Is it?
 How is it used?
 Who uses it?
 Why might this be useful for you or your organization?

12.  What Is it?
 How is it used?
 Who uses it?
 Why might this be useful for you or your organization?
General Information
Account: Required (Authentic ID)
Users Worldwide: 1.4 billions (2015)
Financial Elements: Ads vs. Boosting Posts
Privacy Afforded: High
Platforms: Browsers, Mobile Devices

13.  What Is it?
 How is it used?
 Who uses it?
 Why might this be useful for you or your organization?
General Information
Account: Required (Authentic ID)
Users Worldwide: 332 million (2015)
Financial Elements: Memberships & Ads
Privacy Afforded: High
Platforms: Browsers, Mobile Devices

14.  What Is it?
 How is it used?
 Who uses it?
 Why might this be useful for you or your organization?
General Information
Account: Required (No Authentic ID)
Users Worldwide: 284 million (2014)
Financial Elements: Ads, Boosted Tweets
Privacy Afforded: Low
Platforms: Browsers, Mobile Devices, Non-smart devices.

15.  What Is it?
 How is it used?
 Who uses it?
 Why might this be useful for you or your organization?
General Information
Account: Required (No Authentic ID)
Users Worldwide: Blogger: ???/Wordpress: 76.5 million (2014)/Tumblr: 420 million (2014)
Financial Elements: Ads, Google Ads,
Privacy Afforded: High
Platforms: Browsers, Mobile Devices, Email

16.  What Is it?
 How is it used?
 Who uses it?
 Why might this be useful for you or your organization?
General Information
Account: Required (No Authentic ID)
Users Worldwide: 1+ billion (2015)
Financial Elements: Ads, Google Ads, Channel Revenue
Privacy Afforded: Medium
Platforms: Browsers, Mobile Devices

17.  What Is it?
 How is it used?
 Who uses it?
 Why might this be useful for you or your organization?

18.  Flickr
 Google Suite (Google +, Google Hangouts, Google Drive)
 Instragram
 Meetup
 Pinterest
 Reddit
 Swarm/FourSquare
 Vine
 Wikis & Wikipedia

19. Explore 3-5 different people (colleagues, family, celebrities, organizations, etc)
Things to pay attention to:
1. Content (information presented)
2. Type of content (text, image, video, audio, link)
3. Number of engaged people
4. Number of interactions
5. Types of interactions (what are the different way people can interact with it)
6. When/Where was it posted from (if available)
Share with me! Use the hashtag #ShareThis2015

20.  Create one or more accounts of the platforms discussed today that you
haven’t tried.
 Explore it’s features and consider how or why you might use it.
 Observe how friends, colleagues, companies, et al use social media.
 Post to one or more social media networks using the hashtag,
#ShareThis2015