AA Translations website analysis

1. AA Translations
Website Analysis

2. First impressions
 Smart & corporate look
 Functional
 Engaging images
 Sliding photos add modern touch
 Simple navigation
 Confusion as to what the core service message is
 Branding and look of site is uninspiring

3. Areas of improvements
 Site needs to highlight the core service message
 Look/feel of site could benefit from a refresh or at least
homepage refresh
 Work with us page – give info how to contact and
request quote
 About us page – move across tool bar (have most
important drop downs first)

4. Areas of improvement
 SEO (see later slides)
 More calls to action
 More links through the site
 The page that comes up in Google search is
contact us page

5. Areas of improvement
 Blog – 2 articles a week
 Social media links
 ISO logo
 Google places
 More links to AA Retail

6. SEO
 Has correct title tags and length
 Website has a good amount of written content
 1 external followed link
 13 external links
 Google page rank for homepage is 0

7. Technical Improvements:
 Page meta description need to be present and a
length under 154 characters
 Page need a unique H1 tag
 Use heading tags correctly
 Hyperlinks need title attributes
 Images need alt attributes
 Page needs to contain links to Facebook, Twitter &
Facebook

8. AA Retail
Website analysis

9. First Impressions
 Creative and engaging look to site
 Completely opposite look to AA translations
 What does AA retail do? Core message needs to be
highlighted
 A lot of text to read to find out what AA Retail offers…….

10. Improvements
 Not much text on homepage - will need some for SEO
purposes
 Slow site load speed of 7 seconds – ideal speed is not
above 3
 AA Translations and AA Retail look completely different –
lack of brand continuity
 Relevant permissions to use logo’s and case studies?

11. The end