SEO refers to optimizing websites and webpages to increase traffic from search engines like Google. There are two main types of SEO: on-page optimization which involves changes to the website itself, and off-page optimization which focuses on links from other sites to increase rankings. On-page factors include keywords in titles, headings and meta tags. Off-page optimization uses backlinks, follow links and nofollow links from other sites to boost rankings. The goal is to rank highly on the search engine results page (SERP) for targeted keywords to drive relevant traffic to the site.

1.  What is SEO
 What is SERP
 Advantage of SEO
 What is ON-Page SEO
 What is Off-Page SEO

3. Search engine optimization (SEO) is the process
of increasing the quality and quantity of
website traffic by increasing a website or a web
page o search engine
SEO refer to the improvement of unpaid result
and executives traffic on a website or web page
SEO may target different kinds of searches,
including image search, video search, academic
search, Newspaper search etc.

4. As a internet marketing strategy, SEO considers
how search engines work the computer-
programmed algorithms that dictate search engine
behavior
SEO differs from local search engine optimization
in that the latter is focused on optimizing a
business 'online presence so that its web page will
be displayed by search engine
There are two type of SEO
 ONPAGE SEO
 OFFPAGE SEO

6. On-page SEO (also known as “on-site” SEO) is
the act of optimizing different parts of your
website that affect your search engine rankings.
It’s stuff that you have control over and can
change on your own website. Here are
the biggest factors included.
Title Tags
Put your targeted keywords in the title tag of
each page on your site. There are many best
practices that go into writing an effective title
tag.

7. Headings (H1)
Headings are usually the largest words on the
page, and for that reason, search engines give
them a little more weight than your other page
copy. It is a good idea to work your target
keywords into the headings of each web page
but make sure you accurately reflect your page
content.

8. URL structure
Put keywords into your URLs if possible.
However, do not go changing all of your
current URLs just so they have keywords in
them. You shouldn’t change old URLs unless
you plan on redirecting your old ones to your
new ones. Consult a professional before doing
this.

9. Fast-loading pages, or page load speed
Google wants to help its users find what they’re
looking for as quickly as possible to provide the
best user experience. Therefore, optimizing
your pages to load faster helps your site rank
higher in the search results.

10. Alt text for images
Any content management system should allow you
to add something called “alt text” to all images on
your website.
This text isn’t visible to the average visitor – alt text
is in fact used by screen reader software to help
blind internet users understand the content of your
images.
Search engines images in a similar way, so inserting
some relevant keywords while accurately
describing the image will help search engines
understand your page’s content.

11. OPTIMIZATION an website to increasing his
SERP(search engine result page ) and traffic on
our webpage and website
When we are optimization an website then we
need to change some coding other insert into a
many meta tags like:- description , keyword ,
Title etc.
Optimization a website may involve editing its
content and modifying HTML and associated
coding to both increase its relevance

12. Off-Page SEO (off-site seo) to take action
outside on your website to increase ranking
with in search engine result page
Google uses to tank the content data from our
SERP show that off-site seo related factors likely
carry more that 50% of the Google ranking

14. If we need to optimize a website through by off-
site seo
Create backlink
Follow link
Unfollow link / no follow link

15. Follow links are an HTML attribute that is
allow to used this link to search engine bots to
follow the links there are many type of website
which allow us to create an backlink with
follow

16. No follow link is a value able link its also a
HTML attribute but that link is not follow by
search engine because some website not allow
to search engine to follow any other links and
comment links on his website, webpage, blog
but however, we create backlink for user traffic
and reference

19. SERP is stand by search engine result page that
mean they provide the ranking your own
website on Google and give the ranking on
search engine
This is related to a website ranking in the first
page by SMO and SEO mean optimize our
webpage and site to good ranking

20. The term of SERP Is often used in SEO circles
and other webmaster forums for technically, all
result for given query and many more
SERP is process of provide the top ranking
website in the SERP in order to some keyword

21.  Optimize our web page, website
 Provide ranking on Google
 Show First page on SERP
 Pulls in quality traffic
 increase website referrals
 Increase business
 Gain market share