Elements of a successful website
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PlanetAsia.org presents the 4 essential elements needed to build a website that will perform well in search engine rankings. These elements are text and design content, reasonable keyword business targets, effective use of meta data and website architecture.
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Elements of a successful website
- 1. Planet Asia believes that content is king. In February 2011, Google rolled out an update to its search algorithm called Panda – the first in a series of algorithm updates aimed at penalizing low quality websites. Panda has been updated several times since its initial launch, most recently in September of 2014. The latest Panda update penalizes sites that have content which offers little or no value to searchers. Consider text content as "search engine food". The more unique text content your website offers search engines, the more satisfied they become, and the higher you will rank for the keywords your page content references. Behind the curtains of well-ranking websites, there are 4 crucial elements that influence SEO... Ingredients of Success Building a site that ranks in Google searches
- 2. Core Elements of a ranking website Meta dataContent Keywords Architecture Website
- 3. Core elements explained Planet Asia breaks down 4 things to work on before building web marketing campaigns: Keywords: which search terms to rank for Content: articles, images, design Meta data: micro content that supports keywords Architecture: SEO design, internal links, speed, mobile
- 5. Keyword Planning Define your business purpose
- 6. Keyword Results Google Analytics keyword selection results
- 8. Ranking Page Structure • Minimum 500 words • One internal link • One external link to authority site • One compression sized • Alt tags and description in image Text content The most important ranking factor
- 9. Bad SEO Design Fancy slideshow designs appeal to the eye, but the appeal is fleeting. Slideshows use bloated scripts (slow page loads) and offer zero in support of SEO. Badly Designed Content An example of bad SEO design
- 10. Good SEO Design •No slideshows (fast load times) •Keyword content at top of page •Separate view for mobile users •One h1 title tag on the page • Compressed images •Limited use of plugins •No 3rd party service connections (like Facebook feeds appearing on your site) Well Designed Content An example of good SEO design
- 11. Meta Data Page titles, <h1> post titles, meta descriptions
- 12. These show up in search results and the browser bar, and are considered one of the most important on-site factors that influence rankings. The title element is meant to be an accurate and concise description of a page's content. This element is critical to both user experience and search engine optimization. It creates value in three specific areas: relevancy, browsing, and in the search engine results pages. Page Titles Very Important Ranking Element
- 13. These don’t have big impact on search rankings, but have a huge impact on generating click-through rates. If people are compelled by your descriptions, there is a higher chance they will check out your site. Meta Descriptions Not important for SEO, crucial for CTR
- 14. H1 tags are meant to be the header of what a pages is about. Every page should have only 1 H1 tag, which should definitely contain your targeted keyword. H1 tags have influence on click through rates. It reassuring for users to click-through to a page with the same keywords prominently displayed. <h1> Title Tags Another crucial SEO factor
- 15. Conclusion
- 16. 1. Prepare a keyword strategy 2. Build a website; organize a content structure 3. Write content with images 4. Add metadata (titles, title tags, descriptions) 5. Connect to Google Analytics and Webmaster tools; set both up based on your business goals 6. Conduct a full technical audit of your site to ensure your architecture is helping, not harming your SEO efforts. 7. Experiment with keyword variations based on Google Analytics data 8. Begin building backlinks to your keyword targeted pages. Each page needs its own unique focus. Conclusion How to rank a website in Google
Editor's Notes
- About Us Slide This Slide use «Text 1 Column Layout» on Master Slide View. Slide titles is editable, you can change text. Fill about your company information in the text area. To change text color, you need select text > select «font color» > select color. Animation All objects animated in the Master Slide. For these I used «Fade» animation. For other objects I used also «Fade» animation on this slide.
- What We Do Slide This Slide use «Title & Subtitle Layout» on Master Slide View. If you want, you can change or copy objects and move it. You can change color easily, to do this, select object, then go to Format Tab and select desired color fills in «Shape Slyles». You can delete or replace icons. To do this you need to ungroup object and delete or paste new icon. Animation Title and subtitle animated in the Master Slide. For these I used «Fade» animation. For other objects I used also «Fade» animation on this slide.
- About Us Slide This Slide use «Title & Subtitle Layout» on Master Slide View. Slide titles is editable, you can change text. Fill about your company information in the text area. If you want, you can change or copy objects and move it. To replace icons you need to ungroup object and copy/paste new icon (all icons is places on last page). You can change color easily, to do this, select object, then go to Format Tab and select desired color fills in «Shape Slyles». Animation Title and subtitle animated in the Master Slide. For these I used «Fade» animation. For other objects I used also «Fade» animation on this slide. Don’t forget grouped objects before add animation effect.
- Interactive Games Slide This Slide use «Chapter 2 Layout» on Master Slide View. You can change color theme for this slide in the Master Slide. To do this go to Slide Master, select «Background Styles» > Select «Format Background» > Select «Fill Color» > Select Color you need. Text shapes are not included in the Master Slide for easy editing. Animation Title and subtitle animated on this slide. For these I used «Fade» animation. For other objects I used also «Fade» animation in the Master Slide.
- Our Clients Slide This Slide use «Title & Subtitle Layout» on Master Slide View. Click Icon to add picture and insert some logo. Animation All objects animated in the Master Slide. For these I used «Fade» animation.
- Our Clients Slide This Slide use «Title & Subtitle Layout» on Master Slide View. Click Icon to add picture and insert some logo. Animation All objects animated in the Master Slide. For these I used «Fade» animation.
- Interactive Games Slide This Slide use «Chapter 2 Layout» on Master Slide View. You can change color theme for this slide in the Master Slide. To do this go to Slide Master, select «Background Styles» > Select «Format Background» > Select «Fill Color» > Select Color you need. Text shapes are not included in the Master Slide for easy editing. Animation Title and subtitle animated on this slide. For these I used «Fade» animation. For other objects I used also «Fade» animation in the Master Slide.
- Meet Our Team Slide This Slide use «Pict & Text Layout» on Master Slide View. This is the slide where you can add more information about one person of your team. Click Icon to add picture and insert your photo. You can adjust image dimensions inside the mask by selecting Format Tab and press “Crop”. You can change color easily, to do this, select object, then go to Format Tab and select desired color fills in «Shape Slyles». Animation All text and Image Placeholder animated in the Master Slide. For these I used «Fade» animation. For other objects I used also «Fade» animation on this slide. Don’t forget grouped objects before add animation effect.
- Meet Our Team Slide This Slide use «Pict & Text Layout» on Master Slide View. This is the slide where you can add more information about one person of your team. Click Icon to add picture and insert your photo. You can adjust image dimensions inside the mask by selecting Format Tab and press “Crop”. You can change color easily, to do this, select object, then go to Format Tab and select desired color fills in «Shape Slyles». Animation All text and Image Placeholder animated in the Master Slide. For these I used «Fade» animation. For other objects I used also «Fade» animation on this slide. Don’t forget grouped objects before add animation effect.
- Meet Our Team Slide This Slide use «Pict & Text Layout» on Master Slide View. This is the slide where you can add more information about one person of your team. Click Icon to add picture and insert your photo. You can adjust image dimensions inside the mask by selecting Format Tab and press “Crop”. You can change color easily, to do this, select object, then go to Format Tab and select desired color fills in «Shape Slyles». Animation All text and Image Placeholder animated in the Master Slide. For these I used «Fade» animation. For other objects I used also «Fade» animation on this slide. Don’t forget grouped objects before add animation effect.
- Interactive Games Slide This Slide use «Chapter 2 Layout» on Master Slide View. You can change color theme for this slide in the Master Slide. To do this go to Slide Master, select «Background Styles» > Select «Format Background» > Select «Fill Color» > Select Color you need. Text shapes are not included in the Master Slide for easy editing. Animation Title and subtitle animated on this slide. For these I used «Fade» animation. For other objects I used also «Fade» animation in the Master Slide.
- Case One Slide This Slide use «Internet Image» on Master Slide View. Click Icon to add picture and insert your project preview image. You can change color of icon billet, to do this, select object few times, then go to Format Tab and select desired color fills in «Shape Slyles». Icons are not included in the Master Slide for easy editing. If you want, you can change or copy objects and move it. To replace icons you need to ungroup object and paste new icon. Animation All text and Image Placeholder animated in the Master Slide. For these I used «Fade» animation. For other objects I used also «Fade» animation on this slide. Don’t forget grouped objects before add animation effect.
- Case One Slide This Slide use «Internet Image» on Master Slide View. Click Icon to add picture and insert your project preview image. You can change color of icon billet, to do this, select object few times, then go to Format Tab and select desired color fills in «Shape Slyles». Icons are not included in the Master Slide for easy editing. If you want, you can change or copy objects and move it. To replace icons you need to ungroup object and paste new icon. Animation All text and Image Placeholder animated in the Master Slide. For these I used «Fade» animation. For other objects I used also «Fade» animation on this slide. Don’t forget grouped objects before add animation effect.
- Case One Slide This Slide use «Internet Image» on Master Slide View. Click Icon to add picture and insert your project preview image. You can change color of icon billet, to do this, select object few times, then go to Format Tab and select desired color fills in «Shape Slyles». Icons are not included in the Master Slide for easy editing. If you want, you can change or copy objects and move it. To replace icons you need to ungroup object and paste new icon. Animation All text and Image Placeholder animated in the Master Slide. For these I used «Fade» animation. For other objects I used also «Fade» animation on this slide. Don’t forget grouped objects before add animation effect.
- Thank You Slide This Slide use «Chapter 4 Layout» on Master Slide View. You can change color theme for this slide in the Master Slide. To do this go to Slide Master, select «Background Styles» > Select «Format Background» > Select «Fill Color» > Select Color you need. Text shapes are not included in the Master Slide for easy editing. Animation Title and subtitle animated on this slide. For these I used «Fade» animation. For other objects I used «Grow & Turn» animation in the Master Slide.
- About Us Slide This Slide use «Text 1 Column Layout» on Master Slide View. Slide titles is editable, you can change text. Fill about your company information in the text area. To change text color, you need select text > select «font color» > select color. Animation All objects animated in the Master Slide. For these I used «Fade» animation. For other objects I used also «Fade» animation on this slide.