Website SEO aims to make the information & services that your organisation provide deemed most relevant (by the search engine) to match the keywords that their users are searching for.

1. Created BY:
SEO MARKETING
STRATEGY

2. What is SEO?
 Search engine optimisation (SEO) is the process of improving your website and
content so that it is visible to search engines.
 Website SEO aims to make the information & services that your organisation
provide deemed most relevant (by the search engine) to match the keywords that
their users are searching for.

3. WHAT IS ON-PAGE SEO
 This SEO focuses on the
content that's "on the page,"
and how to optimize that
content to help boost the
website's ranking for specific
keywords.

5. WHAT IS OFF-PAGE SEO
 This SEO focuses on the links that are
directing to the website from elsewhere on
the internet.
 The number of "backlinks," and the
publishers carrying those links, that link to
your website help you build trust in the
eyes of a search engine.
 This causes your website to rank higher as
a result.

8. WHAT IS TECHNICAL SEO
 This SEO focuses on a website's architecture,
examining the backend of that website to see
how each webpage is "technically" set up.
 Google cares as much about the code of a
website as it does its content, making this
speciality quite important to a website's
search engine ranking.
 Bear in mind that not every business can
optimize their website for search the same
way, and therefore not every SEO will have the
same optimization process.

9. SEO STRATEGY

10. SEARCH ENGINE IN MARKET LIKE

11. SEARCH ENGINE MARKET SHARE

12. SEO TOOLS

13. OPTIMIZED PAGE

14. SEO TECHNIQUES
 Audit Your Site Framework
 Data Research Via End User Value
 Create More Optimized Landing Pages
 Make Your Site Responsive and Mobile-Friendly
 Double Your Infographic Power
 Implement Latent Semantic Indexing
 Spy and Target Competitor’s Live Keywords

15. SEARCH ENGINE RESULTS PAGE (SERP)
 A search engine results page (SERP) is the page
displayed by a search engine in
 response to a query by a searcher. The main
component of the SERP is the listing
 of results that are returned by the search engine in
response to a keyword query,
 although the page may also contain other results such
as advertisements

16. BENEFITS OF SEO