4. www.kylelacy.com @kyleplacy facebook.com/kyleplacy

5. http://bit.ly/julysocialboot

7. Session 1 The Future of Customer Communication Session 2 Finding and Balancing Your Online Voice

8. Session 3 Using Facebook for Brand Awareness and Engagement Session 4 Using Twitter for Brand Awareness and Engagement

9. Session 5 Using LinkedIn for Connections and Engagement

24. Biggest Misconception?

33. End Session 1

34. MOST Getting the out of Social Media

35. Monitoring Objectives Strategy Tools

43. 1. Telling the Story

44. 2. Multiple Touchpoints

45. 3. Integration

46. 4. Brand Awareness

47. 5. Connecting with Influencers

48. Session 2 End

50. What is a blog?

51. A place to share stories and establish trust.

52. What is a blog?

53. www.wordpress.com www.compendium.com

57. Activity

58. Write out 5 blog post titles and who would read the post.

59. Activity

99. Bonus: Importing that Email

104. Session 3 End

106. What is Twitter? http://www.twitter.com

107. Service that enables its users to send and read other users’ updates known as tweets.

108. Cocktail Party

110. Tweets

111. Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers)

113. @

115. RT

117. #

120. DM

121. Tiny.Url

123. http://bit.ly

125. Profile

130. Tweet Up

132. Lists

137. Search

138. http://search.twitter.com

146. Hootsuite www.hootsuite.com Web Based Application for Twitter Management

147. Session 4 End

149. A business oriented social networking site Mainly used for professional networking and has over 48 million registered users in 170 industries

152. Uploading Contacts

153. Current Contacts

160. Past and Present Colleagues

166. Status Updates

168. The power is in the introduction from your second degree