SOMEBIZ Conference Mexico City

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My presentation from the SOMEBIZ Presentation in Mexico City. Thanks to everyone who attended!

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SOMEBIZ Conference Mexico City

  1.  
  2. www.getbrandswag.com
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  4. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
  5. Numbers thanks to Guillermo Perezbolde V
  6. 30,600,000
  7. 146,000 enero 2010
  8. 1,825,000 julio 2010
  9. http://www.slideshare.net/gpbolde/twitter-en-mxico-julio-2010 1,825,000 julio 2010 146,000 enero 2010
  10. 300,000 over
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  12. What are we going to talk about? <ul><li>Technology and Change </li></ul><ul><li>How to Use Social and Why </li></ul><ul><li>Measurement </li></ul>
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  23. Mobile industry grew at 17% pre year, achieving more than 80% penetration by early 2010
  24. 2012
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  34. #reynosafollow
  35. “ Just saw police officers telling a group of narcos about the positions of navy checkpoints”
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  42. 1. Customer Participation
  43. Offer customers the highest level of engagement next to being there
  44. 2. Marketing Research
  45. 3. Media/Marketing Integration
  46. 4. Increase Value of Customer Spend
  47. Measurement <ul><li>Fan Count </li></ul><ul><li>Bit.ly (tracking links) </li></ul><ul><li>Coupon Code </li></ul><ul><li>Ticket Sales </li></ul><ul><li>Email Distribution </li></ul><ul><li>Phone Calls </li></ul><ul><li>Traffic to Website </li></ul>
  48. 5. News Distribution
  49. 6. Employee Personal Brands
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  52. Why is Organizational Storytelling Important?
  53. Thoughts <ul><li>Use your assets </li></ul><ul><li>Embrace Technology </li></ul><ul><li>Ask the customer and then follow </li></ul><ul><li>Be proactive </li></ul><ul><li>Don’t fear less control </li></ul>
  54. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: [email_address] </li></ul>

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