Kokomo Twitter Seminar

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Kokomo Twitter Seminar

  1.  
  2. http://www.getbrandswag.com
  3.  
  4. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
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  18. Borders no longer exist
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  20. Language is Secondary
  21. “ It’s easy to imagine a not-too-distant future in which automatic translation will allow two people in the world to message one another in real time, each experiencing the chat in his or her tongue.” -Vint Cerf VP of Google
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  31. What is Twitter? http://www.twitter.com
  32. <ul><li>Micro-blogging service that enables its users to send and read other users’ updates known as tweets. </li></ul>
  33. <ul><li>Cocktail </li></ul><ul><li>Party </li></ul>
  34. 35-49 Represent 42% of Twitter Users
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  36. Tweets
  37. <ul><li>Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers) </li></ul>
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  39. @
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  41. RT
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  43. #
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  46. DM
  47. Tiny.Url
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  49. http://bit.ly
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  51. Profile
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  53. Name – Bio - Web <ul><li>Brief Keyword Rich Bio </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li></ul><ul><li>Location </li></ul><ul><li>Website </li></ul>
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  55. Background <ul><li>Give Additional Connection Points </li></ul><ul><li>Picture or Logo </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li></ul>
  56. Tweet Up
  57. Lists
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  62. Email
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  66. Search
  67. http://search.twitter.com
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  73. Friends Enemies
  74. <ul><li>Start by following your friends </li></ul><ul><li>Watch the conversation and follow their friends </li></ul><ul><li>Look at Lists </li></ul><ul><li>Follow industry leaders </li></ul>
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  76. TweetDeck www.tweetdeck.com Desktop Application for Twitter Management
  77. Hootsuite www.hootsuite.com Web Based Application for Twitter Management
  78. MOST Getting the out of Social Media
  79. Monitoring Objectives Strategy Tools
  80. <ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><ul><li>Radian6.com </li></ul></ul><ul><li>Google Alerts </li></ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul>Monitoring
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  83. <ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul><ul><li>What do you want to accomplish? </li></ul>Objectives
  84. <ul><li>The Value of a Story </li></ul><ul><li>Building Brand Awareness </li></ul><ul><li>Where are you driving the user? </li></ul>Strategy
  85. <ul><li>What technology are you using? </li></ul><ul><li>What technology are they using? </li></ul><ul><li>What technology are your employees using? </li></ul>Tools
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  87. 5 Ways to Combine
  88. 1. Marketing Research
  89. 2. Traditional Networking
  90. 3. Integration
  91. 4. Brand Awareness
  92. 5. Lead Generation
  93. blogsearch.google.com
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  99. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>

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