Social mediabootcamp

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Social mediabootcamp

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  4. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
  5. http://bit.ly/julysocialboot
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  7. Session 1 The Future of Customer Communication Session 2 Finding and Balancing Your Online Voice
  8. Session 3 Using Facebook for Brand Awareness and Engagement Session 4 Using Twitter for Brand Awareness and Engagement
  9. Session 5 Using LinkedIn for Connections and Engagement
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  24. Biggest Misconception?
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  33. End Session 1
  34. MOST Getting the out of Social Media
  35. Monitoring Objectives Strategy Tools
  36. <ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><ul><li>Radian6.com </li></ul></ul><ul><li>Google Alerts </li></ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul>Monitoring
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  38. <ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul><ul><li>What do you want to accomplish? </li></ul>Objectives
  39. <ul><li>The Value of a Story </li></ul><ul><li>Building Brand Awareness </li></ul><ul><li>Where are you driving the user? </li></ul>Strategy
  40. <ul><li>What technology are you using? </li></ul><ul><li>What technology are they using? </li></ul><ul><li>What technology are your employees using? </li></ul>Tools
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  43. 1. Telling the Story
  44. 2. Multiple Touchpoints
  45. 3. Integration
  46. 4. Brand Awareness
  47. 5. Connecting with Influencers
  48. Session 2 End
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  50. What is a blog?
  51. A place to share stories and establish trust.
  52. What is a blog?
  53. www.wordpress.com www.compendium.com
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  56. <ul><li>Tell Stories </li></ul><ul><li>Incorporate Humor </li></ul><ul><li>Guest Posts from Partners </li></ul><ul><li>Lists. Lists. Lists. </li></ul><ul><li>Make a Video </li></ul><ul><li>Don’t blatantly promote yourself </li></ul><ul><li>Be Authentic </li></ul><ul><li>Stay Focused </li></ul>
  57. Activity
  58. Write out 5 blog post titles and who would read the post.
  59. Activity
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  68. The Fan Page <ul><li>Photo </li></ul>
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  71. The Fan Page <ul><li>Photo </li></ul><ul><li>Information </li></ul>
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  74. The Fan Page <ul><li>Photo </li></ul><ul><li>Information </li></ul><ul><li>Wall Settings </li></ul>
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  77. The Fan Page <ul><li>Photo </li></ul><ul><li>Information </li></ul><ul><li>Wall Settings </li></ul><ul><li>Photos </li></ul>
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  79. The Fan Page <ul><li>Photo </li></ul><ul><li>Information </li></ul><ul><li>Wall Settings </li></ul><ul><li>Photos </li></ul><ul><li>Custom Tabs </li></ul>
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  81. The Fan Page <ul><li>Be Interesting </li></ul><ul><li>Listen to People </li></ul><ul><li>And Respond </li></ul><ul><li>It Is All About the Share </li></ul><ul><li>Ask Genuine Questions </li></ul>
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  98. Facebook Ads <ul><li>Segment ads based on age, birthday, gender, and other demographic data </li></ul><ul><li>Most importantly: REGION BASED </li></ul><ul><li>Pay-per-click </li></ul>
  99. Bonus: Importing that Email
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  104. Session 3 End
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  106. What is Twitter? http://www.twitter.com
  107. Service that enables its users to send and read other users’ updates known as tweets.
  108. Cocktail Party
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  110. Tweets
  111. Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers)
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  113. @
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  115. RT
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  117. #
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  120. DM
  121. Tiny.Url
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  123. http://bit.ly
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  125. Profile
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  127. Name – Bio - Web <ul><li>Brief Keyword Rich Bio </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li></ul><ul><li>Location </li></ul><ul><li>Website </li></ul>
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  129. Background <ul><li>Give Additional Connection Points </li></ul><ul><li>Picture or Logo </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li></ul>
  130. Tweet Up
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  132. Lists
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  137. Search
  138. http://search.twitter.com
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  146. Hootsuite www.hootsuite.com Web Based Application for Twitter Management
  147. Session 4 End
  148.  
  149. A business oriented social networking site Mainly used for professional networking and has over 48 million registered users in 170 industries
  150. Your Profile <ul><li>Upload a GOOD Photo </li></ul><ul><li>100% Completion </li></ul><ul><li>Use Email address as your last name </li></ul><ul><li>Keyword out your profile </li></ul>
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  152. Uploading Contacts
  153. Current Contacts
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  160. Past and Present Colleagues
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  163. Recommendations <ul><li>Recommend first </li></ul><ul><li>Ask. Ask. Ask. </li></ul><ul><li>Use custom invite text </li></ul><ul><li>Actually do it. </li></ul>
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  166. Status Updates
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  168. The power is in the introduction from your second degree
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  170. Measurement <ul><li>Fan Count </li></ul><ul><li>Tiny.Url (tracking links) </li></ul><ul><li>Coupon Code </li></ul><ul><li>Email Distribution </li></ul><ul><li>Phone Calls </li></ul><ul><li>Traffic to Website </li></ul>
  171. What You Should Be Doing Tomorrow <ul><li>Create Your Social Profiles </li></ul><ul><li>Setup lists on both Twitter and Facebook </li></ul><ul><li>Connect with Your Email Database (Facebook, Twitter, LinkedIN) </li></ul><ul><li>Add 10 people to each list </li></ul>
  172. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>

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