What’s Next?
Click the center icon >>>>>
and browse for the image you want
to insert.
IF IMAGE INSERTS IN FRONT OF
FOOTER,
Right click ...
What’s Next?
What’s Now?
Ginni Rometty
CEO, IBM
one.

Moments
Matter
Accenture
two.

Consumer
Mobility
1 in 3 consumers use
their mobile phone to
research products instore.
Cisco Internet Business Group
Litmus
ExactTarget sent over 1
Billion digital messages
on Cyber Monday
Many of our retail clients
experienced mobile open
rates exceeding 80%
three.

Brand
Personalization
Two types :

1. Guided Selling
2. EGOnomics
Guided Selling
Return Path
iGoDigital
EGOnomics
Faith Popcorn
The new world of marketing:

1. Empathy
2. Perspective Taking
Empathy

Daniel Pink
Two types :

1. Empathy
2. Perspective Taking
Perspective Taking

Daniel Pink
Data beats
OPINIONS
David Walmsley
Head of Multichannel
Marks & Spencer
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer Behavior
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Moments Matter - The Technology Trends Changing Consumer Behavior

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Presentation given at an evening event in Kansas City in December. Moments Matter is the idea that technology, experiences, employees, digital properties, and devices are all apart of the brand experiences. It is up to us as marketers to build the technology and data management systems to help deliver a cohesive experience to the brand.

Published in: Marketing, Business, Technology
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Moments Matter - The Technology Trends Changing Consumer Behavior

  1. What’s Next?
  2. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
  3. What’s Next?
  4. What’s Now?
  5. Ginni Rometty CEO, IBM
  6. one. Moments Matter
  7. Accenture
  8. two. Consumer Mobility
  9. 1 in 3 consumers use their mobile phone to research products instore. Cisco Internet Business Group
  10. Litmus
  11. ExactTarget sent over 1 Billion digital messages on Cyber Monday
  12. Many of our retail clients experienced mobile open rates exceeding 80%
  13. three. Brand Personalization
  14. Two types : 1. Guided Selling 2. EGOnomics
  15. Guided Selling
  16. Return Path
  17. iGoDigital
  18. EGOnomics
  19. Faith Popcorn
  20. The new world of marketing: 1. Empathy 2. Perspective Taking
  21. Empathy Daniel Pink
  22. Two types : 1. Empathy 2. Perspective Taking
  23. Perspective Taking Daniel Pink
  24. Data beats OPINIONS
  25. David Walmsley Head of Multichannel Marks & Spencer

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