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INARF Social Media for Online Communication

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INARF Social Media for Online Communication

  1. www.getbrandswag.com
  2. www.kylelacy.com @kyleplacy facebook.com/kylelacypage
  3. http://bit.ly/inarfsocial
  4. d
  5. Why is Organizational Storytelling Important?
  6. 1. Telling the Story
  7. 2. Multiple Touchpoints
  8. 3. Integration
  9. 4. Brand Awareness
  10. 5. Connecting with Influencers
  11. 6. Increase Donations
  12. Measurement
  13. Measurement • Fan Count
  14. Measurement • Fan Count • Tiny.Url (tracking links)
  15. Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code
  16. Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution
  17. Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Phone Calls
  18. Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Phone Calls • Traffic to Website
  19. What You Should Be Doing Tomorrow • Setup Google Alerts • Talk with Key Employees about Social Policy • Research. Read. Review. • Train employees and volunteers
  20. Connect With Me • Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965

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