Copy of hyundai santro ppt

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  • Copy of hyundai santro ppt

    1. 1.  Headquartered in Seoul, South Korea is the world’s fifth largest automaker as of the end of 2009. Public perception of the Hyundai brand has been transformed as a result of dramatic improvements in the quality of Hyundai vehicles. The Hyundai logo, a slanted, stylized H, symbolizes the company shaking hands with its customer
    2. 2.  It is currently the second largest carmaker after Maruti Suzuki and largest auto exporter in India. Established in 1996 with plant near chennai. Models most popular in India are like Santro Xing, i10and i20 Other Getz Prime, Accent, second generation Verna, Tucson, and the Sonata Transform. Has two manufacturing plants in India at Sriperumbudur in Tamil Nadu. With annual capacity of 600,000 units. In 2007 Hyundai opened its R&D facility in Hyderabad ,Andhra pradesh.
    3. 3.  The Hyundai Atos (also known as Amica and Santro Xing) is a city car produced by the HyundaiThe Atos Prime is marketed as the: Hyundai Amica in the United Kingdom Hyundai Santro Xing in India and Pakistan Dodge Atos in Mexico Kia Visto in Indonesia and South Korea Inokom Atos in Malaysia
    4. 4.  Is a car intended for use primarily in an urban area, car must be very small in physical dimensions and engine capacity.
    5. 5.  Hyundai entered the Indian market through the Santro (Indian version of Atos) whose main rival at that time was the popular Maruti Suzuki Zen. unconventional styling took time for acceptance ,yet the car was an instant hit. Is still undergoing number of improvements and face lifts to suit the Indian customers. The main rival of Santro prevailing is Suzuki Wagon R and Maruti Zen Estilo maruti zen estilo
    6. 6.  1st issue  Design of the car • Santro was designed to be a tall boy car • Which Indians did not liked 2nd issue  Developing corporate image • Maker of product • Spare parts availability • Quality etc.  Targeting market • Maruti 800 users 3rd issueIssues confronted by the newcomer…
    7. 7. 1st generation (1997-2000) Was introduced in 1997 999cc engine and top speed of 145 km/h. It was succeeded by a facelift version by 2000.
    8. 8.  The second generation was introduced some time in 2003. This is the current version.
    9. 9.  Car under Rs 4 lakh is considered an economy or budget carAlmost two lakh Indians buyeither of these cars each year. WAGON REconomy cars! SANTRO ZING eRLX
    10. 10.  Targeting C segment car (Accent) landed up targeting B segment (small car market). royal luxuries like Honda city,Hyundai Accent Branded the car through Shahrukh khan as its brand ambassador. With subtle statement i.e” We settle only for the best”
    11. 11. Santro “A sunshine car”
    12. 12.  Followed by several intelligently made Teaser ads (bits of information without revealing either the sponsor of the ad or the product being advertised) to arouse curiosity. Upgrades, Santro Zipplus successfully positioned itself as a complete family car . Targeting 35-45 yrs middle class indians. Maruti’s then launch Alto and Wagon R and came Indica displacing Santro. Santro was launched as Santro Xing displaying novelty.
    13. 13.  more spacious and contemporary looks. Now targeted 25-35 years people. Repositioned as “sunshine car” Prieity zinta as new brand ambassador.
    14. 14. Presented by Nidhi Vats

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