Honda recently invested potential startup, Grab, mainly Eastern Asian market, that reports to play a role for sharing the bike. Automatic transportation has been developing among traditional markers. Toyota, BMW, VW, other tech giant Google, Apple is also huge money injecting to the potential ride usage. As well as sharing taxi, Uber Lyft, Didi is battling on the congested turmoil field.

1. Marketing Case #77

2. Overview of Industry
Honda recently invested potential startup, Grab, mainly
Eastern Asian market, that reports to play a role for
sharing the bike. Automatic transportation has been
developing among traditional markers. Toyota, BMW,
VW, other tech giant Google, Apple is also huge money
injecting to the potential ride usage. As well as sharing
taxi, Uber Lyft, Didi is battling on the congested
turmoil field.
Honda Story 5th
Until the meeting best partner, mutually has been walking their own way.
But destiny will bring the synergy, if both unites forward, it leverages huge
business opportunities. Many of Japanese famous history includes key
person, engineering, business. That’s indispensable to make the stories
good, and conclude it as visionally.

3. Motor Sports
Back to the Taisho Era（1912 ~ 1926）in Japan, race is the pioneer of
entire the motor sports, includes cycle, automobile. Owing to the foreign
motor information had been come to Japan those days, Soichiro was
able to take it for his idea to develop the new models for racing. At 17
years old, his first won the awards reminds emotional moment.

4. His Brave Entrepreneurship
He had finally independent of his company, set up by his owner. Not
only for the repairment, but originally invented his own technologies.
His company renovated the buses, trucks, for convenient uses, to
attach the seats for customers. Unfortunately, era has been moving to
the War, hence that, racing is once disappeared at this time.

5. Enthusiastic Study
Throughout the day, he had been studied all the night, and stood as a
mechanic daytime. Embedded the gaps of academic knowledge, he
was going to the University, those days called High School of
technology, to catch up the mechanical trends.

6. End of the War
In 1941, commenced the Pacific War, gradually manufacturing
company is under control of military, that necessary to facilitate the
process for combat machinery. Air raid directly assault their factories,
most of them destroyed, and finally demolished. His factories also
collapsed, while the big earthquake hit that.

7. Meet the Partner
Takeo Fujisawa is familiar as the supporter, and exclusive merchant of
Honda corporation. He has been experienced various of business, not
only as sales representative, but intervene the trades. Once he went to
the countryside after the war, at the time came back to Tokyo,
encountered Soichiro Honda. Mutually have the different talent, it
compensates counterpart.