SUBMITTED BY:<br />SECTION: B<br /> PGDM- I<br />		TANESH KOTHARI  63<br />THE <br />VANQUISHERS<br />WE THE CONQUERORS<br />
Maruti Suzuki India Limited<br />
OBJECTIVE<br />To have  knowledge about  the company.<br />To know about its product and its competitors.<br />To know abo...
ROAD MAP<br />History<br />Snap shot<br />Current scenario<br />Segments<br />Competitors comparative<br />SWOT<br />Our s...
HISTORY<br />Maruti Limited was established in February 1981<br />Suzuki Motor Corporation of Japan holds a majority stake...
SNAP SHOT<br />
CURRENT SCENARIO<br /> Demand-side Pressures<br /> Lack of credit availability<br /> High rates of retail finance<br /> Hi...
SEGMENTS<br />
SEGMENT-A1<br />MARUTI 800<br />
MARUTI 800<br />Maruti 800, till 2004, was the India&apos;s largest selling compact car ever.<br />It is a leading four-wh...
COMPETITORS<br />Future competitor  TATA NANO<br />
SEGMENT-A2 (54%)<br />Alto <br />Wagon-R <br />Zen <br />Swift<br />A-star<br />
SWIFT<br />Dynamic european styling <br />Latest design diesel teachnology<br />Its a sporty car <br />strickingcolours<br...
COMPETITORS<br />HYUNDAI (26%) - GETZ , I10 , SANTRO<br />TATA (12%) - INDICA<br />GM (4%)<br />
SEGMENT A1 & A2 COMPARISION<br />
SEGMENT-A3<br />SX4 <br />Dzire<br /> Esteem<br />
SX4<br />Replacement of Baleno<br />Market Leader in small-size segment<br />Booming A3 segment<br />Loaded with Gizmos<br...
COMPETITORS<br />Ford fiesta ,  Aveo<br />Honda city : SX4               14.7% to 25.2%<br />			         Honda city 22% to...
SEGMENT-UV’S<br />Omni <br />Versa<br />Grand Vitara<br /> Gypsy<br />
OMNI<br />Cost effective <br />Space<br />less maintenance <br />saves lots of fuel<br />Can be used in  Family use , carg...
COMPETITORS<br />Ford Endeavour and the Honda CR-V<br />TATA ace<br />Innova<br />
COMPETITORS COMPARATIVE<br />
SWOT <br />Strengths<br />Established distribution and after sales networks<br />Ability to design products with different...
COMPETITORS COMPARITIVE<br />
ACHIEVMENTS<br />BUSINESS WORLD<br />Servicing customers 24X7 ..... 365 days.... 9th time in a row. Conducted by J.D.Power...
FUEL EFFICIENCY INFO<br />Fuel economy figures obtained in tests by premier automobile research institutions<br />	ARAI (A...
UPCOMING CARS<br />
CONCLUSION<br />
THANK YOU<br />THANK YOU<br />
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Maruti

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Maruti

  1. 1. SUBMITTED BY:<br />SECTION: B<br /> PGDM- I<br /> TANESH KOTHARI 63<br />THE <br />VANQUISHERS<br />WE THE CONQUERORS<br />
  2. 2. Maruti Suzuki India Limited<br />
  3. 3. OBJECTIVE<br />To have knowledge about the company.<br />To know about its product and its competitors.<br />To know about their future Goals.<br />
  4. 4. ROAD MAP<br />History<br />Snap shot<br />Current scenario<br />Segments<br />Competitors comparative<br />SWOT<br />Our strenghts<br />Competitors comparative<br />Achievments<br />Upcoming cars<br />Conclusion<br />
  5. 5. HISTORY<br />Maruti Limited was established in February 1981<br />Suzuki Motor Corporation of Japan holds a majority stake in the company.<br />Current Managing director & CEO <br />Shinzo Nakanishi <br />
  6. 6. SNAP SHOT<br />
  7. 7. CURRENT SCENARIO<br /> Demand-side Pressures<br /> Lack of credit availability<br /> High rates of retail finance<br /> High inflation<br /> Financial markets underperforming<br />Cost-side Pressures<br />Commodity Inflation<br />Currency rates (Yen, Dollar)<br />
  8. 8.
  9. 9. SEGMENTS<br />
  10. 10. SEGMENT-A1<br />MARUTI 800<br />
  11. 11. MARUTI 800<br />Maruti 800, till 2004, was the India&apos;s largest selling compact car ever.<br />It is a leading four-wheeler automobile manufacturer in South Asia.<br />Expected to get a price tag of Rs 1.2 lakh to Rs 1.5 lakh.<br />Target audience-Middle class family<br />
  12. 12. COMPETITORS<br />Future competitor TATA NANO<br />
  13. 13. SEGMENT-A2 (54%)<br />Alto <br />Wagon-R <br />Zen <br />Swift<br />A-star<br />
  14. 14. SWIFT<br />Dynamic european styling <br />Latest design diesel teachnology<br />Its a sporty car <br />strickingcolours<br />Target Audience – Age between 20 to 30’s<br />
  15. 15. COMPETITORS<br />HYUNDAI (26%) - GETZ , I10 , SANTRO<br />TATA (12%) - INDICA<br />GM (4%)<br />
  16. 16. SEGMENT A1 & A2 COMPARISION<br />
  17. 17. SEGMENT-A3<br />SX4 <br />Dzire<br /> Esteem<br />
  18. 18. SX4<br />Replacement of Baleno<br />Market Leader in small-size segment<br />Booming A3 segment<br />Loaded with Gizmos<br />Sporty Performance<br />Target Audience-Early 30s to Late 40s<br />
  19. 19. COMPETITORS<br />Ford fiesta , Aveo<br />Honda city : SX4 14.7% to 25.2%<br /> Honda city 22% to 14.2%<br />
  20. 20. SEGMENT-UV’S<br />Omni <br />Versa<br />Grand Vitara<br /> Gypsy<br />
  21. 21. OMNI<br />Cost effective <br />Space<br />less maintenance <br />saves lots of fuel<br />Can be used in Family use , cargo , ambulance etc<br />
  22. 22. COMPETITORS<br />Ford Endeavour and the Honda CR-V<br />TATA ace<br />Innova<br />
  23. 23. COMPETITORS COMPARATIVE<br />
  24. 24. SWOT <br />Strengths<br />Established distribution and after sales networks<br />Ability to design products with differentiating features<br />Brand image<br />Experience and know how in technology.<br />Weaknesses <br />Lack of experience with foreign market<br />Heavy import tariffs<br />Opportunities<br />Government subsidies<br />Foreign collaboration<br />Increased purchasing power of Indian middleclass category<br />Threats<br />Threats from Chinese manufacturers<br />Indian as well as foreign competitors.<br />
  25. 25.
  26. 26.
  27. 27.
  28. 28. COMPETITORS COMPARITIVE<br />
  29. 29.
  30. 30. ACHIEVMENTS<br />BUSINESS WORLD<br />Servicing customers 24X7 ..... 365 days.... 9th time in a row. Conducted by J.D.Power Asia Pacific.<br />
  31. 31. FUEL EFFICIENCY INFO<br />Fuel economy figures obtained in tests by premier automobile research institutions<br /> ARAI (Automotive Research Association of India)<br /> VRDE (Vehicles Research and Development Establishment) and <br /> ICAT (International Centre of Automotive Technology)<br />
  32. 32.
  33. 33. UPCOMING CARS<br />
  34. 34.
  35. 35. CONCLUSION<br />
  36. 36. THANK YOU<br />THANK YOU<br />

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