Product Life Cycle on Renault Duster

1. PRODUCT LIFE CYCLE ON RENAULT DUSTER
Presented By:
Akhilesh

2. Introduction
Renault is a French Manufacture Company, They Introduced Duster in the
year July 2012, It is a Sport Utility Vehicle (SUV). In 2012 it was a famous
SUV. There was no other competitors to the car during its initial period.
Renault sold their car in more then 15 Countries.
Every one liked it because for its design (Ice Racing Version) Design.
Compatible to long journeys and less maintainec, and safety measures
like air bags strong body design.

3. Growth
With help of many features and benefits they
launched 10 variants of these cars because of
this reason sales are very high in the market
field of SUV and offers exchange of cars,
discount, free insurance for one year.
Engines:
o 104 bhp Petrol Engine
o 110 bhp Diesel Engine

4. Maturity
The Renault duster is ruling the SUV market but when in 2015 Nissan
company launched Terreno a best competitor. The sale in the duster
decreased because the Terreno has used the best method . Where the
duster is weak than Terreno make that field strong.
The problem is no road grip in duster at speed of 120-140 speed
Nissan Terreno as new features, better performance and also many
variants in engine.

5. Decline
With the lunching of new cars and new features of SUV in the market
the duster sale is decreased and everyone is adopting new vehicles and
in effective price.

6. Competitors
SUV Field
Nissan Terrano
Hyundai Creta
Ford Ecosport
Tata Nexon
Honda CR V

7. Renault Duster 2016 –17 Sales Chart

8. Conclusion
The Renault Duster was ruled SUV market 2012 to 2015 till new
competitors entering into the market.it having good design and
compatible for long drive where as duster is loosing the market
because of new cars and Technology

9. THANK YOU