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Using Co-creation to Make Design Solutions that Work (EuroIA 2013, Edinburgh)

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As UX designers, simply crafting a beautiful solution and presenting it well is not enough. Getting it accepted by and sold to a client is the true challenge! The best way to do this is involving your client directly in the design process and having him co-create the solution.

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Using Co-creation to Make Design Solutions that Work (EuroIA 2013, Edinburgh)

  1. 1. design that works for people Using co-creation to make design solutions that work Koen Peters, @2pk_koen – EuroIA 2013, Edinburgh
  2. 2. design that works for people Co-creation
  3. 3. 3 Around 2000: Namahn library and individual desks
  4. 4. Now: Namahn DesignStudio
  5. 5. Co-creation 6 Participatory design Co-design Cooperation Collaboration
  6. 6. Framing context map Ideation lotus blossom IA collaborative mind mapping IA cores & paths Storytelling scenarios and serious play Service design user journey Design prototyping
  7. 7. Why co-creation?  Get buy-in, get your solution accepted by and sold to a client Give a client the feeling he is making (and owning) the solution co-ownership  ―If you‘re trying to solve complex problems—which we‘re often asked to do—you need multiple minds working together to arrive at the best solutions.‖ (Tim Brown)  Create momentum  Go light on deliverables 8
  8. 8. What do you need for co-creation workshops?
  9. 9. 1. Participants
  10. 10. Participants  Client: core team and representatives of the main departments + some users  Moderator: designer with workshop facilitation skills  What makes a good collaborative team? 11 Cf. “9 Facts Every Creative Needs to Know About Collaborative Teams” (Jarrett)
  11. 11. Add DS picture 2. Workshop space
  12. 12. Fixed tables No daylight or fresh air Difficult to move Small whiteboard
  13. 13. 3. Stuff
  14. 14. Stuff  Pens & paper, markers, post-its, lego, kapla...  Workshop tools: templates, posters, framing cards...  A device to register workshop results 15
  15. 15. Co-creation workshop techniques
  16. 16. Framing context map Ideation lotus blossom IA collaborative mind mapping IA cores & paths Storytelling scenarios and serious play Service design user journey map Design prototyping
  17. 17. Framing – context map
  18. 18. Context map  Frame the context (of your project) and set the boundaries by building together a context map What is there, for whom, by whom, in what locations...  Start from scratch or prepare facet cards 19
  19. 19. 20
  20. 20. 21 Ideation – Lotus blossom
  21. 21. Lotus blossom  Finding ideas by association  Put a core word in the centre and brainstorm or free associate words or concepts suggested by the core word  Transfer 8 words/concepts to outer ‘flowers’ and brainstorm again around each of them  Strength: Clearly structured! 22 Invented by Yasuo Matsumura
  22. 22. 23
  23. 23. Collaborative mind mapping  Group and order content in a mind map projected on a screen, starting from an empty mind map  Create a (top-down) classification for a site  Good for consensus building 25
  24. 24. Cores and paths  Idea: when structuring and designing your site, you start from the core (= the reason why users come to your site) and work from there (= paths)  Technique in 2 steps: 1. Determine the content (core, inward paths, onward paths...) with the help of a template 2. Use this content to sketch out the page 27 Technique by Are Halland, Jim Kalbach
  25. 25. Storytelling  Stories lead to a common understanding of how a product or service will be used in the future  Create personas first, then write scenarios for the personas. 29
  26. 26. Serious play  Visualise a service in three dimensions  Provide tinkering material: lego, playmobil, dough, post-it‘s… 31
  27. 27. User journey map  Identify touch points and map the user journey over time  Note: not only for service design projects 33
  28. 28. Storyboards  Making the user journeys concrete by drawing storyboards  Storyboards help make the touch points come to life 35
  29. 29. Tips & tricks
  30. 30. Tips & tricks (1)  Have a clear goal in mind for your co-creation session  Have everyone participate Use break-out groups (of 3 or 4 persons) – avoid group discussions  Get away from the chairs 37
  31. 31. Tips & tricks (2)  Have a minimum of structure – ‗focused creativity‘  Keep the exercises relatively simple  If possible, make it fun, make it playful  Register the results in detail – take it one step further 38
  32. 32. Risks
  33. 33. Risks  ―Where‘s your expertise?‖  The director at C-level  Time consuming  Budget burning Make sure you foresee enough time for what comes after the workshops 40
  34. 34. Skills needed
  35. 35. Skills needed for a designer doing co-creation workshops  Empathy  Workshop facilitation skills  Knowledge about group dynamics – recognize social styles  Openness to criticism (be able to let go of your design)  Learn by doing it! 42

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