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Design thinking - session slides and conclusion

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Session topic: Design thinking – what is it
and who shall drive it?
Harri Pendolin
Prodman
ProductCamp Helsinki
18.4.2015

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Just a little bit about me…
 Harri Pendolin
 Founder and Managing
Director of Prodman
 15+ years in product
(management...

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Product
manager
Is design
thinking a
friend or an
enemy?

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Design thinking - session slides and conclusion

  1. 1. Session topic: Design thinking – what is it and who shall drive it? Harri Pendolin Prodman ProductCamp Helsinki 18.4.2015
  2. 2. Just a little bit about me…  Harri Pendolin  Founder and Managing Director of Prodman  15+ years in product (management) business  Personal growth path from tech to product to business orientation
  3. 3. Product manager Is design thinking a friend or an enemy?
  4. 4. Our target is to be agile… Picture source: www.abacom.it Is it business that serves processes or vice versa?
  5. 5. We want to be lean… Picture source: freakingnews.com Perhaps we should not try to fix something that is not broken?
  6. 6. Design thinking? Picture source: www.graphixmedia.net
  7. 7. The questions we wanted to answer:  What is design thinking?  Why it matters for me (or anybody)?  Who would benefit from design thinking?  How shall companies implement “design thinking processes”?  Who shall drive design thinking?
  8. 8. What is Design Thinking?  It is …  Culture  Ideology  Proven and repeatable problem-solving protocol  Process  different things for different people!
  9. 9. Design Thinking Process (one example of it) Discover • Learn about the audience for whom you are designing Define • Construct a point of view that is based on user needs and insights Ideate • Brainstorm and come up with creative solutions Prototype • Build a representation of one or more of your ideas to show to others Test • Return to your original user group and testing your ideas for feedback
  10. 10. Why does it matter for me (or anybody)? The answer we came up with:  It may be a good asset where completely new kind of a solution is sought.
  11. 11. Who would benefit from design thinking? The answer we came up with:  Companies and communities starting from the green field, not the ones doing iterative development.
  12. 12. How shall companies implement “design thinking processes”? The answer we came up with:  Starting from the groups working with new products and solution.
  13. 13. Who shall drive design thinking? The answer we came up with:  If the adoption doesn’t happen in all the layers the culture will never change.  Alternative solution: Hire high-paid consultants to do it 
  14. 14. Conclusion  Is design thinking a friend or an enemy for a product manager?  Voting results:  No 2  Yes 3  No opinion A LOT!

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