Media Intro Media Language

1. DO NOW
Come up with all the products that you think fit into the area
of
PRINT ADVERTISING

2. Print Advertising
Learning Intentions
• To analyse the media forms of advertising.
• To compare adverts over time, considering social, cultural
and historical context.

3. Annotate your copy of this advert to comment on:
The image
The font used
The colours used throughout
The language used in the advert.

5. The image shows blurred movement
to have connotations of power and
speed from the Paralympic athlete.
Font used is bold, capitalised and
black. This has connotations of
serious subject matter. The athlete
views the sport seriously.
Colours used are minimal to allow
focus on the message of the advert.
Minimal splashes of pink link to the
branding for the event.
Language used is direct and factual.
Showing of the precise nature of
the sport.

6. Annotate your copy of this advert to comment on:
The composition of the image
AND
The colours used

8. Colours used are more in the pastel pallet and suggest femininity. This helps
the audience know the product is for women.
The composition is VERY significant as it focuses on the bottom and legs of
the woman. This can be seen as objectification. This becomes even more
significant when the woman is removed of identity by having NO HEAD in the
image.

9. How do you feel about this advert?

10. Exam Style Question
Explore how the advertisement for Schiltz Beer uses the
following elements of media language to create meanings:
(a) Costume
(b)Setting
(c) Language
15 mins.

11. What you could have said
Costume Setting Language
The two characters are
wearing very different
costumes to show their
role and power within the
advert.
The woman is a
stereotypical housewife
with an apron to show
this ‘service’ position.
The man however, has a
smart black suit which
suggests power and that
he is in control.
The setting of a kitchen
is used to further
reinforce the idea of
women belonging in the
home.
She is seen directly next
to the cooker, cementing
her ‘place’ within the
home.
The language used is
intended as speech from
the male in the advert,
again showing his
dominance in the
situation.
He is providing
reassurance and is quite
patronising to her
situation.
The woman’s ‘voice’ is of
no importance.

12. Swap and Peer Assess
• Leave a What Went Well comment:
• Leave an Even Better If Comment: