3. The baby is being shown to have
a silver spoon representing that it
will have a healthy upbringing.
The baby is lying on a fur
blanket showing that its
upbringing will be smoother
than others.
The baby
looks happy
and loved.
This advert is aimed at
parents and people
who would hate to see
children suffering. It
could also be aimed at
couples who are
thinking about having
children.
4. The baby is being bottle
fed methylated spirits to
show how cruel some
people are towards
children.
The baby looks
distressed to represent
the way it is being
treated.
The heading says “there
are no silver spoons for
children born into
poverty” to show that
not all children have a
privileged upbringing.
This advert is aimed
at parents and
people who would
hate to see children
suffering. It could
also be aimed at
couples who are
thinking about
having children.
5. The baby has a
cockroach in its
mouth to show
that it will be
brought up in a
dirty living area.
This advert is aimed at
parents and people who
would hate to see
children suffering. It
could also be aimed at
couples who are
thinking about having
children.
The baby is lying on a
bath towel to show that
it wont be as privileged
as some children.
6. The baby has a syringe
filled with heroin
representing that it will
be brought up poorly.
This advert is aimed at
parents and people who
would hate to see
children suffering. It could
also be aimed at couples
who are thinking about
having children.
The baby looks ill to
show that it wont be
as cared about as
some children.
8. The girl looks relaxed showing that the clothes
are comfortable in any situation. The colours are very natural earthy
colours to show the wide variety of
colours they offer.
She is resting her head on her hands to
show that she is relaxing despite being
stuck in a bear trap.
9. The target audience is women between the age
of 25 and 35 who want fashionable clothing at
low prices.
The campaign message is that the
clothing is still very comfortable in
all situations.
The meaning of the image is that
the clothes are relaxing.
10. The target audience is men
between the ages of 25 and 35 who
buy clothes on a budget.
The campaign message
is that the clothes are
made to relax you.
The meaning of the image is to
show how comfortable the
clothes are.
11. The target audience is women between the age of 25 and 35 who wear
casual clothes on a budget.
The campaign message is the
clothes are very relaxing.
The meaning of the image is that the clothes
are very comfortable in any situation.
