4. fmp proposal submission (2)

1. Proposal
1
Working Title:
What is it called? This can change if you think of something better later
The Kieran Bradley Show
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
The purpose of my product is to entertain and inform people, I will do this by creating a radio show
for people to listen to, I will also create a poster to inform people of my radio show.
Genre:
What sort of product
The genre I would categories my product is the entertainment genre within the radio genres. I have
categorised it in this genre because I know the content of my radio show will entertain the target
group my product is aimed at because my target audience will relate to the topic of my radio show
and it will stay in the listeners mind after they have listened to my show.
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
My product is a radio show about a popular upcoming festival, the content I will produce to
do with my product will have interviewsfor people that have had experiencesat the festival
and also I will be airing certain artists that will be playing the festival, other products I will
produce to do with my content are a logo and poster, the poster will inform my target
audience of my radio show and attract them to listen to it.
Research & Planning
Where will you use elements of your research and planning to influence and inform your final idea
(be specific to certain parts)
The elements I will use in my final product to do with my research and planning are I will research
the radio clock that is used to divide different sectors of a radio show, I will use this when it comes
to creating my show. The planning elements that I will that will inform and influence my final idea
are I will use the colour I have put in to my experiment logos and also I will use the feedback I
have been given in my survey to use in my final product. I will get my influence from the research I
have conducted through my questionnaire to find out what my target audience want to see in my
final product. I will also get influences from the existing products I have researched, I will look at
the different colours and styles that already exist.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
My audience are young people, aged 18-24, I have chosen this target group because I
believe that my product is most appealing to this group. A lot of people at this age are in
college or university and attend festivals and epically listen to the radio because of the
music and special announcements that are made. I have decided to aim my product at both
male and female because if you look at any festival you will see that both males and
femalesattend and you have people from all walks of life that attend also. Social status, I
have decided to aim my product at all social statuses because I believe that I shouldn’t just
aim it one, everyone from all levels in society should be able to listen to and view my
product and content. The psychographic group I have aimed my product to “Emulator” I
have chosen this group because I believe that my audience best fits in this group because

2. Proposal
2
when they listen to my product it will stay in their mind because its topical and entertaining
for the listener.
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
I will not include any offensive material in my product when I come to create it, I will not restrict
anyone from accessing my product, people of all ages have the right to listen to my product, I will
not offend any social groups or religions, ethnicities, everyone from all walks of life are listen to my
product and I will make sure of this. I will ensure my product does not offend anyone by
researching what I can and cannot say during a radio show. I will also make sure that check over
all of my work and make sure it doesn’t offend anyone and that it’s acceptable. I am not using any
logos or existing products when it comes to creating my product, I have found ideas of existing
products. I plan to create my own logo for my radio sow and my own poster for the radio show. My
product will be different to other existing products because I have created everything to do with my
product and I will make sure my product is different also by researching existing products to see
what radio shows to do with my chosen topic have already been created this will then make sure I
do not get sued for copyright infringement.