Learn techniques for making your executive CV/Resume work harder for you

1. Masterclass 2020

2. Masterclass 2020Masterclass 2020
Advanced CV Writing for
Senior Job Seekers and
Executives

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Housekeeping
1. Our presenter today
2. Masterclass
3. Today’s Offer
4. Q&A: please use the Q&A function to ask questions

4. Masterclass 2020
Masterclass series from
Not Actively Looking
Host: Alistair Morris, Senior Manager at The
CV & Interview Advisors
Hi – The webinar presentation will
start at 7.15pm. There will be a
couple of sound checks and some
preamble until then. Thanks

5. Masterclass 2020Masterclass 2020
2. Masterclass
CV writing for executives

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2.1 Who are we?
• CVIA: UK’s highest quality provider of career / personal
branding services
• Alistair: Senior Manager, Former Exec Search
Consultant, International Speaker, Personal Branding /
Career Development Expert
• Free webinar but we will mention our services.
It’s not illiterate people that have a professionally written CV; we have written CVs
for some of the UK’s top execs and thousands of professionals at all levels.

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2.2 What is an Executive CV?
• Historically a LIST [of jobs, qualifications and contact details etc]
• If it’s just a list; it isn’t aligned with current personal branding best practice
• Who is using the same format they did when leaving education?
• A CV should be a business case, explaining why someone should hire you
• A bad CV is a list; a good CV is a business case
• Key words for database searches.
92% of Search Consultants / Hiring Managers make their short-listing
decisions solely on the contents of your CV. LinkedIn is also key now!

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2.3 Key Mistakes
1. Ambiguous Go-To-Market description
2. No value proposition or obvious service description
3. Weak profile / summary that is full of soft skills
4. CV not optimised for recruitment software
5. Lack of achievements / outcomes
6. Interim CVs that don’t support an outside-IR35 status
7. No social proof (recommendations)
8. Poor grammar and spelling
9. Weak aesthetics and formatting
10.Generally weak and random content
11.Interims who use employee / FTE terminology
12.Using passive voice / terminology
13.Unusual layouts / heavy graphics
14.Random order of bullet points for each role.

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2.4 The Chronological CV (on
steroids)
• Suitable for all
• Summary and Key Skills allows you to send the
right message every time
• Career Highlights – no last job syndrome / look
‘perfect’ every time
• Takes mins to tweak (copy & paste first 3
sections)
• See example next.
Leading businesses don’t have ‘home-made’ websites and
marketing materials, so why would you have a home-made CV?

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2.5 The Executive Biography
• An abbreviated one-page version of your CV
• Use when networking
• Often asked for when seeking NED roles
• Executive Summary (similar to CV Profile / Summary)
• Career Narrative (narrative of career)
• Career Summary (one liners / visual of career)
• Career highlights (case studies)
• Additional information
• Recommendations.

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2.6 Profile/Summary
• What are you? The Cheap Red Shoes Theory!
• What is your value proposition / does what is says on the tin statement / purpose of your
professional existence
• What are your key strengths / what are you particularly good at?
• Write in a features and benefits style (see the bits in red)
• Align with the hot skills in your market place.
A CIMA qualified Finance Director, adept at creating robust financial management and financial governance
capability for rapidly growing organisations to protect cashflow and profitability. Key strengths include: analysing and
interpreting financial accounts and business performance data and producing insights for C-level leadership that ‘cuts
to the heart’ of where business performance is failing or can be improved; leading major finance change initiatives to
improve financial management and reporting capability, delivering maximum value to the business at optimum cost;
assembling and leading high performing finance teams, combining robust performance management with strong
leadership to deliver a best-in-class finance service to the business; and developing superior management information
systems capability to provide enhanced business intelligence that underpins strategic and tactical business decision
making.

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….and another one
Experienced Commercial Director, adept at building SME businesses from start-
up in traditional and online environments across both B2B and B2C markets. Key
strengths include: carving niches and developing first to market products and
services, typically creating demand where non previously existed; assembling
and managing high performing teams including direct employees, suppliers and
associate resource, embedding a culture of excellence to facilitate superior
service delivery capability and commercial performance; harnessing technology
to build highly efficient operational capability that facilitates global collaboration
and shared working for virtual teams; and developing innovative sales and
marketing strategies, harnessing thought-leadership to drive exceptional
customer acquisition at lowest possible cost.

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2.7 Key Skills
• Arnold Schwarzenegger / Terminator
• SEO your CV / Key Words
• Menu of all your skills
• Finance & Business Strategy
• £Multi-million Project Management
• Business Process Re-engineering
• Capital Appraisals / Feasibility Projects
• System Design & Implementation
• Corporation Tax Compliance / Structuring
• Post Acquisition Implementation
CVs written by us result in at least a 50% increase in success. We have clients regularly reporting
massive increases (recently 500%).

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2.8 Career Highlights
• The power of stories (Aesop’s fables)
• Use case studies
• Important: Writing Ability?
• STAR (Situation, Task, Actions, Result)
• Result is crucial – quantifiable.
ERAC acquired an unprofitable competitor that was in financial distress and required transformation.
Appointed as Sales & Operations Manager to re-brand the business, embed the ERAC business model
and drive profit. Performed top-to-bottom review of business; exited underperforming staff; recruited
new (more sales orientated) team; trained new and existing staff; oversaw office refurbishment;
introduced radical changes to commercial model; and led business development activity. Succeeded in
re-branding the business and turning a £10k p/m loss into break even within 6 months.

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2.9 Word of Caution
• If examples are weak; it highlights failure
• Must be relevant and targeted
• Must be quantifiable – find the KPI.
Do you really know your value proposition and hot skills in your market place? Many savvy
Executives pay us to unlock this precious information. That’s what makes a high-impact CV!

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2.10 Career History
• All about the architecture
• Reverse chronological and start on page one
• Description of employer
• Summary of role
• Structure of team
• KPIs - how is your role measured
• Duties & Responsibilities
• Key Projects & Achievements
• Reason for leaving (if applicable).

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Popcorn break - what do we do?
• Create CVs that will SIGNIFICANTLY increase interviews
• Match you up with a senior-level personal branding expert
• Two hour detailed fact-finding session
• Discuss your career direction
• Define your value proposition and go to market strategy
• Define and optimise your value added skills
• Talk through achievements / case studies
• Help you to quantify results
• Write your CV / executive business case from scratch
• Maximise your marketability to employers.
Stick around to the end for some big Not Actively Looking discounts on our
services ….

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Many Executives have a professionally written CV so you can expect several of your
competition for every job to have one e.g. we took 62 orders from a recent webinar (this is
your competition).
2.11 Earlier Career
• After 8 -10 years of career
• 4 jobs maximum
• Dates with month, name of employer and job title

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2.12 General
• Tight Writing Style / Active Voice
• Implied first person (no pronouns)
• Spelling
• Formatting
Some Executives pay up to £1500 for an executive CV package and get extremely good ROI.

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2.13
Recommendations
• Social Proofing
• LinkedIn Statistic (3 x more likely)
• What is good / what is bad.

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Our CV & LinkedIn profile service costs £398 + Vat and is 1.5 day’s work. If you think that is
expensive, think about how much builders, plumbers & electricians charge for a day’s work! I
had a quote from a builder for a days work at £475!
• Job title after name at top – match with role
• Expert in….. (ATS is often looking for what you are an
expert in)
• Key Skills section – make sure the content is key word rich
• Match with job description / contract brief
• Use obvious / commonly used headings (algorithm sign-
posting)
• Postcode for geographic searches.
2.14 ATS Optimisation

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2.15 LinkedIn
• The 85% statistic
• 690 million members
• Where recruiters and organisations source talent
• In 2020, your LinkedIn profile is as important as your
CV.
85% of recruitment decision makers will check out the LinkedIn profiles of short-listed candidates (if they
didn’t find them on LinkedIn in the first place). Your LinkedIn profile is crucial to success.

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3. Today’s offer
CV & LinkedIn Profile
Exclusive OFFER: Reduced prices
available when you book this package by
midnight on Sunday 30th August
You can order now and use later
Consultation slots offered on “first come,
first served” basis
Email Support@notactivelylooking.com
Book a no-obligation call
Find out more
Book now
750 word CV & LinkedIn Profile
(with NO STAR case studies):
£322.80 (SAVING £94)
1500 word CV & LinkedIn Profile
(with 3 STAR case studies):
£358.80 (SAVING £118)
1500 word CV & LinkedIn
(with 3 STAR and extra content for multi-CV):
£478.80 (SAVING £124)

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4. Q & A

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