Join Alistair Morris of the CV and Interview Advisors to discuss CV writing for NEDs, Interim, and Portfolio Career Professionals

1. Masterclass 2020

2. Masterclass 2020Masterclass 2020
Advanced CV Writing for
Interims, NEDs and
Portfolio Career
Professionals

3. Masterclass 2020
Housekeeping
1. Our presenter today
2. Masterclass
3. Today’s Offer
4. Q&A: please use the Q&A function to ask questions

4. Masterclass 2020
Masterclass series from
Not Actively Looking
Host: Alistair Morris – Senior Manager at The CV & Interview Advisors

5. Masterclass 2020Masterclass 2020
2. Masterclass
Advanced CV Writing for Interims, NEDs and Portfolio
Career Professionals

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2.1 Who are we?
• CVIA: UK’s highest quality provider of career / personal branding
services
• Alistair: Senior Manager, Former Exec Search Consultant, International
Speaker, Personal Branding / Career Development Expert
• Free webinar but we will mention our services.
It’s not illiterate people that have a professionally written CV; we have written CVs for some of the
UK’s top execs and thousands of professionals at all levels.

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2.2 What is an Executive CV?
• Historically a LIST [of jobs, qualifications and contact details etc]
• If it’s just a list; it isn’t aligned with current personal branding best
practice
• Who is using the same format they did when leaving education?
• A CV should be a business case, explaining why someone should
hire you
• A bad CV is a list; a good CV is a business case
• Key words for database searches.
92% of Search Consultants / Hiring Managers make their short-listing decisions solely
on the contents of your CV. LinkedIn is also key now!

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2.3 Key Mistakes
1. Ambiguous Go-To-Market description
2. No value proposition or obvious service description
3. Weak profile / summary that is full of soft skills
4. CV not optimised for recruitment software
5. Lack of achievements / outcomes
6. Interim CVs that don’t support an outside-IR35 status
7. No social proof (recommendations)
8. Poor grammar and spelling
9. Weak aesthetics and formatting
10.Generally weak and random content
11.Interims who use employee / FTE terminology
12.Using passive voice / terminology
13.Unusual layouts / heavy graphics
14.Random order of bullet points for each role.

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2.4 The Chronological CV (on steroids)
• Suitable for all – Job Seekers and Interim Managers
• Use this format for FTE Executive roles
• Summary and Key Skills allows you to send the right message
every time
• Career Highlights – no last job syndrome / look ‘perfect’ every time
• Takes mins to tweak (copy & paste first 3 sections)
• See example next.
Leading businesses don’t have ‘home-made’ websites and marketing materials, so why would
you have a home-made CV? And if you’re an Interim, you ARE a business.

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2.5 The Alternative format
• The ‘Case Study Portfolio’ Framework (see example next)
• This is the most outside-IR35 format you can use
• Suitable for experienced Interim Managers only
• Not all Recruiters like it (but some ask for it). Great for networking.
• Allows you to re-order your contracts depending on your target
• Powerful, consistent, evidence based case studies (stories)
• Extremely easy to tweak for each contract / application.
What’s the best investment to spend a couple of hundred quid on; a new TV, an iPad, weekend away (after
lockdown), home improvements………or a new CV (marketing materials)? What will give the best long term ROI?

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2.6 Key Outside-IR35 Points?
• Speak like a business not a job seeker – you provide a SERVICE to your
CLIENTS
• Add your Limited company name at the top of your CV
• Always use a business email address with a proper business domain
• Mention your Interim / Independent status in Summary
• Use terminology that describes what you do for companies / clients
• Have case studies that describe client engagements
• Describe yourself as being “Engaged to do xyz” rather than “Hired to”
• Consider having both a chrono and an outside-IR35 case study CV
• Don’t use the word / phrase Employer or Employment History
• Have Recommendations from CLIENTS
• LinkedIn: add your Limited company as first Position.
Would you go to a business event or meeting with a ‘home-made’ business card? Then why
would you use a ‘home-made’ CV to represent you or your business in the job / interim
market?!

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2.7 The Executive Biography
• An abbreviated one-page version of your CV
• Use when networking
• Often asked for when seeking NED roles
• Executive Summary (similar to CV Profile / Summary)
• Career Narrative (narrative of career)
• Career Summary (one liners / visual of career)
• Career highlights (case studies)
• Additional information
• Recommendations.

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2.8 Profile / Summary
• What are you? The Cheap Red Shoes Theory!
• What is your value proposition / does what is says on the tin statement / purpose of your
professional existence
• What are your key strengths / what are you particularly good at?
• Write in a features and benefits style (see the bits in red)
• Align with the hot skills in your market place.
A CIMA qualified Finance Director, adept at creating robust financial management and financial governance capability for rapidly
growing organisations to protect cashflow and profitability. Key strengths include: analysing and interpreting financial accounts
and business performance data and producing insights for C-level leadership that ‘cuts to the heart’ of where business
performance is failing or can be improved; leading major finance change initiatives to improve financial management and
reporting capability, delivering maximum value to the business at optimum cost; assembling and leading high performing finance
teams, combining robust performance management with strong leadership to deliver a best-in-class finance service to the
business; and developing superior management information systems capability to provide enhanced business intelligence that
underpins strategic and tactical business decision making.

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….and another one
Experienced Commercial Director, adept at building SME businesses from start-up in traditional
and online environments across both B2B and B2C markets. Key strengths include: carving
niches and developing first to market products and services, typically creating demand where
non previously existed; assembling and managing high performing teams including direct
employees, suppliers and associate resource, embedding a culture of excellence to facilitate
superior service delivery capability and commercial performance; harnessing technology to
build highly efficient operational capability that facilitates global collaboration and shared
working for virtual teams; and developing innovative sales and marketing strategies, harnessing
thought-leadership to drive exceptional customer acquisition at lowest possible cost.

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2.9 Key Skills
• Arnold Schwarzenegger / Terminator
• SEO your CV / Key Words
• Menu of all your skills
• Finance & Business Strategy
• £Multi-million Project Management
• Business Process Re-engineering
• Capital Appraisals / Feasibility Projects
• System Design & Implementation
• Corporation Tax Compliance / Structuring
• Post Acquisition Implementation.
CVs written by us result in at least a 50% increase in success. We have clients regularly reporting
massive increases (recently 500%).

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2.10 Career Highlights
• The power of stories (Aesop’s fables)
• Use case studies
• Important: Writing Ability?
• STAR (Situation, Task, Actions, Result)
• Result is crucial – quantifiable.
ERAC acquired an unprofitable competitor that was in financial distress and required transformation. Appointed
as Sales & Operations Manager to re-brand the business, embed the ERAC business model and drive profit.
Performed top-to-bottom review of business; exited underperforming staff; recruited new (more sales
orientated) team; trained new and existing staff; oversaw office refurbishment; introduced radical changes to
commercial model; and led business development activity. Succeeded in re-branding the business and turning a
£10k p/m loss into break even within 6 months.

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2.11 Career History
• All about the architecture
• Reverse chronological and start on page one
• Description of employer
• Summary of role
• Structure of team
• KPIs - how is your role measured
• Duties & Responsibilities
• Key Projects & Achievements
• Reason for leaving (if applicable)

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Popcorn break - what do we do?
Stick around to the end for some big Not Actively Looking discounts on our services ….
• Create CVs that will SIGNIFICANTLY increase interviews
• Match you up with a senior-level personal branding expert
• Two hour detailed fact-finding session
• Discuss your career direction
• Define your value proposition and go to market strategy
• Define and optimise your value added skills
• Talk through achievements / case studies
• Help you to quantify results
• Write your CV / executive business case from scratch
• Maximise your marketability to employers.

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2.12 Recommendations
• Social Proofing
• LinkedIn Statistic (3 x more likely)
• What is good / what is bad.

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• Job title after name at top – match with role
• Expert in….. (ATS is often looking for what you are an
expert in)
• Key Skills section – make sure the content is key word
rich
• Match with job description / contract brief
• Use obvious / commonly used headings (algorithm sign-
posting)
• Postcode for geographic searches.
2.13 ATS Optimisation
Our CV & LinkedIn profile service costs £398 + Vat and is 1.5 day’s work. If you think that is
expensive, think about how much builders, plumbers & electricians charge for a day’s work! I had
a quote from a builder for a days work at £475!

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2.14 LinkedIn
• The 85% statistic
• 690 million members
• Where recruiters and organisations source
talent
• In 2020, your LinkedIn profile is as important
as your CV.
85% of recruitment decision makers will check out the LinkedIn profiles of short-listed candidates
(if they didn’t find them on LinkedIn in the first place). Your LinkedIn profile is crucial to success.

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3. Today’s offer
CV writing Package
Exclusive OFFER: Save when you
book this package by midnight on
31st August
You can order now and use later
Consultation slots offered on “first
come, first served” basis
Email
Support@notactivelylooking.com
Book a no-obligation call
Find out more
Book now
750 word CV & LinkedIn Profile (with NO STAR case
studies):
£269 + VAT (SAVING £94)
1500 word CV & LinkedIn Profile (with 3 STAR case
studies):
£299 + Vat (SAVING £118)
1500 word CV & LinkedIn (with 3 STAR and extra content
for multi-CV):
£399 + Vat (SAVING £124)
1500 word Chrono & Case Study CV & LinkedIn (with 8
STAR case studies):
£499 + Vat (SAVING £117)

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4. Q & A

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